Lip makeup

7762 products

Glam Of Sweden Black Lipstick 51-Pretty Pink 3,8g GLAM OF SWEDEN Glam Of Sweden Black Lipstick 51-Pretty Pink 3,8g Out of stock Price — for partners → Chanel Rouge Coco Flash 122 Play Chanel Chanel Rouge Coco Flash 122 Play Out of stock Price — for partners → NYX Professional Makeup Nyx Smooth Whipe Matte Lip Cream Bday Frosting 4ml Out of stock Price — for partners → NYX Professional Makeup Nyx Smooth Whipe Matte Lip Cream Late Foam 4ml Out of stock Price — for partners → Clarins Joli Rouge Satin 778 Pecan Nude Refill 3.5g Clarins Clarins Joli Rouge Satin 778 Pecan Nude Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Satin 757 Nude Brick Refill 3.5g Clarins Clarins Joli Rouge Satin 757 Nude Brick Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Satin 737 Spicy Cinnamon Refill 3.5g Clarins Clarins Joli Rouge Satin 737 Spicy Cinnamon Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Satin 776 Fuschia Cosmos Refill 3.5g Clarins Clarins Joli Rouge Satin 776 Fuschia Cosmos Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Satin 775 Pink Petunia Refill 3.5g Clarins Clarins Joli Rouge Satin 775 Pink Petunia Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Satin 774 Pink Blossom Refill 3.5g Clarins Clarins Joli Rouge Satin 774 Pink Blossom Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Satin 773 Pink Tulip Refill 3.5g Clarins Clarins Joli Rouge Satin 773 Pink Tulip Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Satin 732 Grenadine Refill 3.5g Clarins Clarins Joli Rouge Satin 732 Grenadine Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Satin 705 Soft Berry Refill 3.5g Clarins Clarins Joli Rouge Satin 705 Soft Berry Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Satin 744 Soft Plum Refill 3.5g Clarins Clarins Joli Rouge Satin 744 Soft Plum Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Satin 743 Cherry Red Refill 3.5g Clarins Clarins Joli Rouge Satin 743 Cherry Red Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Satin 772 Red Hibiscus Refill 3.5g Clarins Clarins Joli Rouge Satin 772 Red Hibiscus Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Satin 769 Burgundy Lily Refill 3.5g Clarins Clarins Joli Rouge Satin 769 Burgundy Lily Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Satin 768 Strawbery Refill 3.5g Clarins Clarins Joli Rouge Satin 768 Strawbery Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Shine 742S Joli Rouge Refill 3.5g Clarins Clarins Joli Rouge Shine 742S Joli Rouge Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Shine 757S Nude Brick Refill 3.5g Clarins Clarins Joli Rouge Shine 757S Nude Brick Refill 3.5g Out of stock Price — for partners → Clarins Joli Rouge Shine 744S Soft Plum Refill 3.5g Clarins Clarins Joli Rouge Shine 744S Soft Plum Refill 3.5g Out of stock Price — for partners → Guerlain Rouge g Barra De Labios Recarga 521 3,5g Guerlain Guerlain Rouge g Barra De Labios Recarga 521 3,5g Out of stock Price — for partners → J.cat Beauty Jcat Lip Liner Wholly Addict Maraschino J.CAT BEAUTY J.cat Beauty Jcat Lip Liner Wholly Addict Maraschino Out of stock Price — for partners → Glam Of Sweden Silver Lipstick 20-Frosty Pink 3,8g GLAM OF SWEDEN Glam Of Sweden Silver Lipstick 20-Frosty Pink 3,8g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.