Lip makeup

7776 products

NYX Professional Makeup Nyx Shine Loud Pro Pigment Lip Shine Make It Work 3,4ml Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Lip Drip 05-Newsfeed 4,8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Lip Drip 01-My Main 4,8ml Out of stock Price — for partners → Catrice Catrice Intense Matte Lip Pen 010-Cinnamon Spice 1,2g Out of stock Price — for partners → Bareminerals Bareminerals Mineralist Lip Liner Mindful Mulberry 1,3g Out of stock Price — for partners → Bareminerals Bareminerals Mineralist Lip Liner Blissful Blush 1,3g Out of stock Price — for partners → Catrice Catrice Neon Blast Longwear 24 U Out of stock Price — for partners → Christian Dior Dior Rouge Dior Barra De Labios 100 Nude Look Satin Recarga 30ml Out of stock Price — for partners → NYX Professional Makeup Nyx Pro Fix Stick Corrector Stick Natural 1,6g Out of stock Price — for partners → NYX Professional Makeup Nyx Pro Fix Stick Corrector Stick Neutral Tan 1,6g Out of stock Price — for partners → NYX Professional Makeup Nyx Pro Fix Stick Corrector Stick Golden 1,6g Out of stock Price — for partners → NYX Professional Makeup Nyx Pro Fix Stick Corrector Stick Nutmeg 1,6g Out of stock Price — for partners → NYX Professional Makeup Nyx Duck Plump Brillo De Labios Pink Me Pink 6,8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Duck Plump Brillo De Labios Nude Swings 6,8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Line Loud Lip Pencil Stick 30-Leave A Legacy 1,2ml Out of stock Price — for partners → NYX Professional Makeup Nyx Line Loud Lip Pencil Stick 29-No Equivalent 1,2ml Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Slick Click Bálsamo Labial Brillante No Fitler Need 2g Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Slick Click Bálsamo Labial Brillante Thats Major 2g Out of stock Price — for partners → J.cat Beauty Jcat Lip Liquid Mask Proof Essential -D J.CAT BEAUTY J.cat Beauty Jcat Lip Liquid Mask Proof Essential -D Out of stock Price — for partners → J.cat Beauty Jcat Lip Stick Ultracreamy M Evidence -D J.CAT BEAUTY J.cat Beauty Jcat Lip Stick Ultracreamy M Evidence -D Out of stock Price — for partners → J.cat Beauty Jcat Lip Stick Ultracreamy Mond Secret-D J.CAT BEAUTY J.cat Beauty Jcat Lip Stick Ultracreamy Mond Secret-D Out of stock Price — for partners → J.cat Beauty Jcat Lip Spect Colorswitch Lipoil Pine J.CAT BEAUTY J.cat Beauty Jcat Lip Spect Colorswitch Lipoil Pine Out of stock Price — for partners → J.cat Beauty Jcat Lip Spect Colorswitch Lipoil Appley J.CAT BEAUTY J.cat Beauty Jcat Lip Spect Colorswitch Lipoil Appley Out of stock Price — for partners → J.cat Beauty Jcat Lip Liquid Mask Proof Blessed -D J.CAT BEAUTY J.cat Beauty Jcat Lip Liquid Mask Proof Blessed -D Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.