Lip makeup

7776 products

J.cat Beauty Jcat Lip Spect Colorswitch Lipoil Pine J.CAT BEAUTY J.cat Beauty Jcat Lip Spect Colorswitch Lipoil Pine Out of stock Price — for partners → J.cat Beauty Jcat Lip Spect Colorswitch Lipoil Appley J.CAT BEAUTY J.cat Beauty Jcat Lip Spect Colorswitch Lipoil Appley Out of stock Price — for partners → J.cat Beauty Jcat Lip Liquid Mask Proof Blessed -D J.CAT BEAUTY J.cat Beauty Jcat Lip Liquid Mask Proof Blessed -D Out of stock Price — for partners → J.cat Beauty Jcat Lip Liquid Mask Proof Staycation -D J.CAT BEAUTY J.cat Beauty Jcat Lip Liquid Mask Proof Staycation -D Out of stock Price — for partners → Revlon Professional Revlon Colorstay Limitless Matte Barra De Labios Líquida 013-Real Deal 1 U Out of stock Price — for partners → Estée Lauder Pure Color Explicit Lip Shine Barra De Labios So Free-09 1 U Estee Lauder Estée Lauder Pure Color Explicit Lip Shine Barra De Labios So Free-09 1 U Out of stock Price — for partners → Estée Lauder Pure Color Explicit Lip Shine Barra De Labios Persuasive-08 1 U Estee Lauder Estée Lauder Pure Color Explicit Lip Shine Barra De Labios Persuasive-08 1 U Out of stock Price — for partners → Estée Lauder Pure Color Explicit Lip Shine Barra De Labios Sweet Molasses-06 1 U Estee Lauder Estée Lauder Pure Color Explicit Lip Shine Barra De Labios Sweet Molasses-06 1 U Out of stock Price — for partners → Estée Lauder Pure Color Explicit Lip Shine Barra De Labios Famme Luxe-02 1 U Estee Lauder Estée Lauder Pure Color Explicit Lip Shine Barra De Labios Famme Luxe-02 1 U Out of stock Price — for partners → Bareminerals Bareminerals Dewy Lip Gloss Balm Bálsamo De Labios Dream​ 2,3g Out of stock Price — for partners → Chanel Chanel Rouge Allure Liquid Velvet 232-Renversante 6ml Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Lip Drip Update 4,8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Lingerie Xxl Maxx Out 32,50g Out of stock Price — for partners → NYX Professional Makeup Nyx Lingerie Xxl Undress 32,50g Out of stock Price — for partners → NYX Professional Makeup Nyx Lingerie Xxl Peach Flirt 32,50g Out of stock Price — for partners → NYX Professional Makeup Nyx Line Loud Lip Pencil Stick Global Citizen 1,2g Out of stock Price — for partners → Martinelia Martinelia World Lip Gloss Trio Out of stock Price — for partners → Estée Lauder Pure Color Explicit Matte Barra De Labios 212-So Fetch 7g Estee Lauder Estée Lauder Pure Color Explicit Matte Barra De Labios 212-So Fetch 7g Out of stock Price — for partners → Estée Lauder Pure Color Explicit Matte Barra De Labios 301-Bare It All 7g Estee Lauder Estée Lauder Pure Color Explicit Matte Barra De Labios 301-Bare It All 7g Out of stock Price — for partners → Estee Lauder Estée Lauder Pure Color Explicit Matte Barra De Labios 211-Untouchable 7g Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Lip Drip Inside Scoop 4,8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Lip Drip Losin Cone-Trol 4,8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Lip Drip Splash Of Cream 4,8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Lip Drip Livin The Cream 4,8ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.