Lip makeup

7776 products

Wibo, Lip Define, Lip Liner, 5, 1.2 g Wibo Wibo, Lip Define, Lip Liner, 5, 1.2 g Out of stock Price — for partners → Wibo, Nude Lips, Lip Liner, 2, 1.4 g Wibo Wibo, Nude Lips, Lip Liner, 2, 1.4 g Out of stock Price — for partners → Wibo, Lip Define, Lip Liner, 7, 1.2 g Wibo Wibo, Lip Define, Lip Liner, 7, 1.2 g Out of stock Price — for partners → Wibo, Million Dollar, Lip Liner, 1, 1.5 g Wibo Wibo, Million Dollar, Lip Liner, 1, 1.5 g Out of stock Price — for partners → Wibo, Lip Define, Lip Liner, 3, 1.2 g Wibo Wibo, Lip Define, Lip Liner, 3, 1.2 g Out of stock Price — for partners → Wibo, Lip Define, Pencil, Lip Liner, 4, 1.2 g Wibo Wibo, Lip Define, Pencil, Lip Liner, 4, 1.2 g Out of stock Price — for partners → Wibo, Automatic Liner, Creamy, Lip Liner, 5, Red, 1.4 g Wibo Wibo, Automatic Liner, Creamy, Lip Liner, 5, Red, 1.4 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 88, 1.2 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 88, 1.2 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 90, 1.83 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 90, 1.83 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 80, 1.83 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 80, 1.83 g Out of stock Price — for partners → Diego Dalla Palma,  The Lipstick, Lipstick Metal Case, Red Diego Dalla Palma Diego Dalla Palma, The Lipstick, Lipstick Metal Case, Red Out of stock Price — for partners → Essence, Juicy Bomb, Glossy, Lip Gloss, 01, Lovely Litchi, 30 ml Essence Essence, Juicy Bomb, Glossy, Lip Gloss, 01, Lovely Litchi, 30 ml Out of stock Price — for partners → Essence, Chili Bomb, Plumping, Lip Gloss, 01, Strawberry Salsa, 10 ml Essence Essence, Chili Bomb, Plumping, Lip Gloss, 01, Strawberry Salsa, 10 ml Out of stock Price — for partners → Essence, Choco Bomb, Shiny, Lip Gloss, 01, Chocoholic!, 10 ml Essence Essence, Choco Bomb, Shiny, Lip Gloss, 01, Chocoholic!, 10 ml Out of stock Price — for partners → Essence, Hydra Kiss, Glossy, Lip Gloss, 03, Rosy Blossom, 4 ml Essence Essence, Hydra Kiss, Glossy, Lip Gloss, 03, Rosy Blossom, 4 ml Out of stock Price — for partners → Catrice, Gloss Obsessed, Shine, Lip Gloss, 060, Gloss and Found, 2.5 ml Catrice Catrice, Gloss Obsessed, Shine, Lip Gloss, 060, Gloss and Found, 2.5 ml Out of stock Price — for partners → Catrice, Gloss Obsessed, Shine, Lip Gloss, 040, Pout Of Office, 2.5 ml Catrice Catrice, Gloss Obsessed, Shine, Lip Gloss, 040, Pout Of Office, 2.5 ml Out of stock Price — for partners → Catrice, Gloss Obsessed, Shine, Lip Gloss, 020, Day, 2.5 ml Catrice Catrice, Gloss Obsessed, Shine, Lip Gloss, 020, Day, 2.5 ml Out of stock Price — for partners → Catrice, Max It Up Lip Booster Extreme, Lip Gloss, 060, Good Girl Gone Bad, 4 ml Catrice Catrice, Max It Up Lip Booster Extreme, Lip Gloss, 060, Good Girl Gone Bad, 4 ml Out of stock Price — for partners → Catrice, Max It Up Lip Booster Extreme, Lip Gloss, 070, It's A Pearl Thing, 4 ml Catrice Catrice, Max It Up Lip Booster Extreme, Lip Gloss, 070, It's A Pearl Thing, 4 ml Out of stock Price — for partners → Essence, The Slim Stick, Cream Lipstick, 109, Burgundy Bliss, 1.7 g Essence Essence, The Slim Stick, Cream Lipstick, 109, Burgundy Bliss, 1.7 g Out of stock Price — for partners → Essence, Satin Glow, Luminous, Cream Lipstick, 02, Blushin It, 3.5 g Essence Essence, Satin Glow, Luminous, Cream Lipstick, 02, Blushin It, 3.5 g Out of stock Price — for partners → Essence, Satin Glow, Luminous, Cream Lipstick, 01, Whole Latte Love, 3.5 g Essence Essence, Satin Glow, Luminous, Cream Lipstick, 01, Whole Latte Love, 3.5 g Out of stock Price — for partners → Essence, Satin Glow, Luminous, Cream Lipstick, 03, Rose And Shine, 3.5 g Essence Essence, Satin Glow, Luminous, Cream Lipstick, 03, Rose And Shine, 3.5 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.