Lip makeup

7776 products

Laneige Juicy Pop Lip Tint Jazz Jam Laneige Laneige Juicy Pop Lip Tint Jazz Jam Out of stock Price — for partners → Laneige Juicy Pop Lip Tint Electro Berry Laneige Laneige Juicy Pop Lip Tint Electro Berry Out of stock Price — for partners → Laneige Juicy Pop Lip Tint Dj Plum Laneige Laneige Juicy Pop Lip Tint Dj Plum Out of stock Price — for partners → Laneige Juicy Pop Lip Tint Disco Coral Laneige Laneige Juicy Pop Lip Tint Disco Coral Out of stock Price — for partners → Revlon Professional Revlon Photoready Instant Blur Lip Liner 01-Dewy 1 U Out of stock Price — for partners → Shiseido Modernmatte Powder Lipstick 529 Cocktail Hour Shiseido Shiseido Modernmatte Powder Lipstick 529 Cocktail Hour Out of stock Price — for partners → Nyx Soft Matte Lip Cream Abu Dhabe 8ml NYX Professional Makeup Nyx Soft Matte Lip Cream Abu Dhabe 8ml Out of stock Price — for partners → Sleek Locked Up Super Precise Lip Liner No Words Sleek MakeUP Sleek Locked Up Super Precise Lip Liner No Words Out of stock Price — for partners → Bareminerals Bareminerals Mineralist Comfort Matte Influential Out of stock Price — for partners → NYX Professional Makeup Nyx Shine Loud Pro Pigment Lip Shine Never Basic Out of stock Price — for partners → Collistar Collistar Rossetto Puro Barra De Labios 106-Bright Orange Out of stock Price — for partners → Collistar Rossetto Puro Barra De Labios 101-Blooming Almond Collistar Collistar Rossetto Puro Barra De Labios 101-Blooming Almond Out of stock Price — for partners → Estée Lauder Estee Lauder Pure Color Barra De Labios Honey Nude 1un Estee Lauder Estée Lauder Estee Lauder Pure Color Barra De Labios Honey Nude 1un Out of stock Price — for partners → Estée Lauder Double Wear Lip Liner Mauve 1,2g Estee Lauder Estée Lauder Double Wear Lip Liner Mauve 1,2g Out of stock Price — for partners → Dior Rouge Dior Barra De Labios 277 Osee Satin Recarga 30ml Christian Dior Dior Rouge Dior Barra De Labios 277 Osee Satin Recarga 30ml Out of stock Price — for partners → Collistar Collistar Puro Gioiello Barra De Labios 160-Morganite 3,5g Out of stock Price — for partners → Estée Lauder Pure Color Explicit Matte Barra De Labios 112-One Night Stand 7g Estee Lauder Estée Lauder Pure Color Explicit Matte Barra De Labios 112-One Night Stand 7g Out of stock Price — for partners → Estée Lauder Pure Color Explicit Matte Barra De Labios 120-Persuasive Rated X 7g Estee Lauder Estée Lauder Pure Color Explicit Matte Barra De Labios 120-Persuasive Rated X 7g Out of stock Price — for partners → NYX Professional Makeup Nyx Butter Gloss Swirl 03-Sugar Cookie Swirl 8ml Out of stock Price — for partners → Collistar Twist Glowy Blush Colorete En Stick 02-Eterea 5g Collistar Collistar Twist Glowy Blush Colorete En Stick 02-Eterea 5g Out of stock Price — for partners → Essence Essence Cosmetics 8h Matte Comfort Perfilador De Labios 14-Because It's Iconic 0,30g Out of stock Price — for partners → Collistar Collistar Puro Gioiello Luminous Barra De Labios 182-Specchio Rosso 2,8ml Out of stock Price — for partners → Rimmel London Lasting Finish 8h Lip Liner 850 Underground Rimmel London Rimmel London Lasting Finish 8h Lip Liner 850 Underground Out of stock Price — for partners → Rimmel London Lasting Finish Extreme Matte Lipstick 230 Rimmel London Rimmel London Lasting Finish Extreme Matte Lipstick 230 Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.