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Lip makeup

7776 products

Rimmel London Lasting Finish Extreme Matte Lipstick 220 Rimmel London Rimmel London Lasting Finish Extreme Matte Lipstick 220 Out of stock Price — for partners → Rimmel London Lasting Finish Extreme Matte Lipstick 530 Rimmel London Rimmel London Lasting Finish Extreme Matte Lipstick 530 Out of stock Price — for partners → Rimmel London Rimmel London Lasting Finish Extreme Matte Lipstick 560 Out of stock Price — for partners → DEBORAH MILANO Lipliner 07 Deborah Milano DEBORAH MILANO Lipliner 07 Out of stock Price — for partners → Couleur Caramel Maquillaje Lapiz De Labios 107 Red 1un COULEUR CARAMEL Couleur Caramel Maquillaje Lapiz De Labios 107 Red 1un Out of stock Price — for partners → Couleur Caramel Maquillaje Lapiz De Labios 147 Ruby Red 1un COULEUR CARAMEL Couleur Caramel Maquillaje Lapiz De Labios 147 Ruby Red 1un Out of stock Price — for partners → T.LeClerc T.leclerc Leclerc Satin Lipstick 47 Idylle Out of stock Price — for partners → DEBORAH MILANO Fluid Velvet Lipstick 06 Deborah Milano DEBORAH MILANO Fluid Velvet Lipstick 06 Out of stock Price — for partners → Couleur Caramel Maquillaje Lapiz De Labios 143 Rosy Beige 1un COULEUR CARAMEL Couleur Caramel Maquillaje Lapiz De Labios 143 Rosy Beige 1un Out of stock Price — for partners → Couleur Caramel Rouge A Levres Barra De Labios 125 Red Fire 1un COULEUR CARAMEL Couleur Caramel Rouge A Levres Barra De Labios 125 Red Fire 1un Out of stock Price — for partners → Deborah Milano Deborah Milano Dh Barra De Labios Red Touch N 08 Out of stock Price — for partners → Artdeco Perfect Mat Lipstick 165 Rosy Kiss Artdeco Artdeco Perfect Mat Lipstick 165 Rosy Kiss Out of stock Price — for partners → Artdeco Perfect Mat Lipstick 116 Poppy Red Artdeco Artdeco Perfect Mat Lipstick 116 Poppy Red Out of stock Price — for partners → Couleur Caramel Matte Effect Lipgloss 844 Rouge Rose COULEUR CARAMEL Couleur Caramel Matte Effect Lipgloss 844 Rouge Rose Out of stock Price — for partners → Max Factor Lipfinity Lip Colour 102 Glistening Max Factor Max Factor Lipfinity Lip Colour 102 Glistening Out of stock Price — for partners → Max Factor Lipfinity Lip Colour 24 Hrs 108 Frivolous Max Factor Max Factor Lipfinity Lip Colour 24 Hrs 108 Frivolous Out of stock Price — for partners → Max Factor Colour Elixir Lip Liner 14 Brown And Nude Max Factor Max Factor Colour Elixir Lip Liner 14 Brown And Nude Out of stock Price — for partners → DEBORAH MILANO Absolute Lasting Liquid Lipstick 09 Deborah Milano DEBORAH MILANO Absolute Lasting Liquid Lipstick 09 Out of stock Price — for partners → Deborah Milano Absolute Lasting Liquid Lipstick 03 Deborah Milano Deborah Milano Absolute Lasting Liquid Lipstick 03 Out of stock Price — for partners → T.Leclerc Lip Pencil 11 Ocre Farouche T.LeClerc T.Leclerc Lip Pencil 11 Ocre Farouche Out of stock Price — for partners → DEBORAH MILANO Lip Liner 24ORE 1 Deborah Milano DEBORAH MILANO Lip Liner 24ORE 1 Out of stock Price — for partners → DEBORAH MILANO Absolute Lasting Liquid Lipstick 07 Deborah Milano DEBORAH MILANO Absolute Lasting Liquid Lipstick 07 Out of stock Price — for partners → T.Leclerc Transparent Lipstick 13 Suédine T.LeClerc T.Leclerc Transparent Lipstick 13 Suédine Out of stock Price — for partners → Bourjois Duo Sculpt Lipstick Plum'Set Beach Bourjois Bourjois Duo Sculpt Lipstick Plum'Set Beach Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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