Lip makeup

7776 products

Chanel, Coco Baume, Hydrating, Cream Lipstick, 922, Passion Pink, 3 g Chanel Chanel, Coco Baume, Hydrating, Cream Lipstick, 922, Passion Pink, 3 g Out of stock Price — for partners → Byredo, Byredo Lipstick, Cream Lipstick, 128, Commuter, 3 g Byredo Byredo, Byredo Lipstick, Cream Lipstick, 128, Commuter, 3 g Out of stock Price — for partners → Byredo, Byredo, Cream Lipstick, 308, Amber In Furs, 3 g Byredo Byredo, Byredo, Cream Lipstick, 308, Amber In Furs, 3 g Out of stock Price — for partners → Cle de Peau Beaute, Cle de Peau Beaute, Matte, Cream Lipstick, 112, Agent Of Change, 4 g Cle de Peau Beaute Cle de Peau Beaute, Cle de Peau Beaute, Matte, Cream Lipstick, 112, Agent Of Change, 4 g Out of stock Price — for partners → Elizabeth Arden, Plush Up, Cream, Cream Lipstick, 22, Black Cherry, 3.2 g Elizabeth Arden Elizabeth Arden, Plush Up, Cream, Cream Lipstick, 22, Black Cherry, 3.2 g Out of stock Price — for partners → Elizabeth Arden, Plush Up, Cream, Cream Lipstick, 19, Sugar Plum, 3.2 g Elizabeth Arden Elizabeth Arden, Plush Up, Cream, Cream Lipstick, 19, Sugar Plum, 3.2 g Out of stock Price — for partners → Elizabeth Arden, Plush Up, Cream, Cream Lipstick, 18, Red Velvet, 3.2 g Elizabeth Arden Elizabeth Arden, Plush Up, Cream, Cream Lipstick, 18, Red Velvet, 3.2 g Out of stock Price — for partners → Elizabeth Arden, Plush Up, Cream, Cream Lipstick, 13, Coral Glaze, 3.2 g Elizabeth Arden Elizabeth Arden, Plush Up, Cream, Cream Lipstick, 13, Coral Glaze, 3.2 g Out of stock Price — for partners → Elizabeth Arden, Ceramide Ultra, Cream Lipstick, 23, Amethyst, 3.5 g Elizabeth Arden Elizabeth Arden, Ceramide Ultra, Cream Lipstick, 23, Amethyst, 3.5 g Out of stock Price — for partners → Elizabeth Arden, Ceramide Ultra Lipstick, Cream Lipstick, 16, Tulip, 3.5 g Elizabeth Arden Elizabeth Arden, Ceramide Ultra Lipstick, Cream Lipstick, 16, Tulip, 3.5 g Out of stock Price — for partners → Elizabeth Arden, Ceramide Ultra, Cream Lipstick, 06, Melon, 3.5 g Elizabeth Arden Elizabeth Arden, Ceramide Ultra, Cream Lipstick, 06, Melon, 3.5 g Out of stock Price — for partners → Elizabeth Arden, Ceramide Ultra Lipstick, Cream Lipstick, 25, Mulberry, 3.5 ml Elizabeth Arden Elizabeth Arden, Ceramide Ultra Lipstick, Cream Lipstick, 25, Mulberry, 3.5 ml Out of stock Price — for partners → Elizabeth Arden, Plush Up, Cream Lipstick, 05, Flirty Fuchsia, 3.2 g Elizabeth Arden Elizabeth Arden, Plush Up, Cream Lipstick, 05, Flirty Fuchsia, 3.2 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Cream Lipstick, 04, Red To Wear, 3.5 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Cream Lipstick, 04, Red To Wear, 3.5 ml Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Cream Lipstick, 14, Pale Petal, 3.5 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Cream Lipstick, 14, Pale Petal, 3.5 ml Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Cream Lipstick, 10, Mandarin, 3.5 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Cream Lipstick, 10, Mandarin, 3.5 ml Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Cream Lipstick, 16, Honey, 3.5 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Cream Lipstick, 16, Honey, 3.5 ml Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Cream Lipstick, 15, Golden Nude, 3.5 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Cream Lipstick, 15, Golden Nude, 3.5 ml Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Cream Lipstick, 38, Fig, 3.5 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Cream Lipstick, 38, Fig, 3.5 ml Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Cream Lipstick, 35, Bronze Berry, 3.5 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Cream Lipstick, 35, Bronze Berry, 3.5 ml Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Cream Lipstick, 28, Pink Vibrations, 3.5 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Cream Lipstick, 28, Pink Vibrations, 3.5 ml Out of stock Price — for partners → Givenchy, Rouge Interdit, Satin, Cream Lipstick, 17, Flash Coral, 3.4 g Givenchy Givenchy, Rouge Interdit, Satin, Cream Lipstick, 17, Flash Coral, 3.4 g Out of stock Price — for partners → Givenchy, Le Rouge, Cream Lipstick, 101, Beige Mousseline, 3.4 g Givenchy Givenchy, Le Rouge, Cream Lipstick, 101, Beige Mousseline, 3.4 g Out of stock Price — for partners → Givenchy, Rouge Interdit, Satin Finish, Cream Lipstick, 08, Framboise Obscur, 3.4 g Givenchy Givenchy, Rouge Interdit, Satin Finish, Cream Lipstick, 08, Framboise Obscur, 3.4 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.