Lip makeup

7778 products

Byredo, Byredo, Lip & Cheek Balm 2-In-1, 499, Sick Pink, 3.5 g Byredo Byredo, Byredo, Lip & Cheek Balm 2-In-1, 499, Sick Pink, 3.5 g Out of stock Price — for partners → Byredo, Byredo, Lip & Cheek Balm 2-In-1, 426, Sauce, 3.5 g Byredo Byredo, Byredo, Lip & Cheek Balm 2-In-1, 426, Sauce, 3.5 g Out of stock Price — for partners → Byredo, Byredo, Lip & Cheek Balm 2-In-1, 505, Mesolithic, 3.5 g Byredo Byredo, Byredo, Lip & Cheek Balm 2-In-1, 505, Mesolithic, 3.5 g Out of stock Price — for partners → Byredo, Byredo, Lip & Cheek Balm 2-In-1, 439, Frosting, 3.5 g Byredo Byredo, Byredo, Lip & Cheek Balm 2-In-1, 439, Frosting, 3.5 g Out of stock Price — for partners → Byredo, Byredo, Lip & Cheek Balm 2-In-1, 482, Ancient, 3.5 g Byredo Byredo, Byredo, Lip & Cheek Balm 2-In-1, 482, Ancient, 3.5 g Out of stock Price — for partners → Debenhams Gel Color Lip & Cheek Balm in Rebel Nudestix Debenhams Gel Color Lip & Cheek Balm in Rebel Out of stock Price — for partners → DIOR Dior Addict Lip Glow Oil - Brown Christian Dior DIOR Dior Addict Lip Glow Oil - Brown Out of stock Price — for partners → ARTDECO Perfect Color Creamy Lipstick with Satin Finish Shade 855 Burnt Sienna 4 G Artdeco ARTDECO Perfect Color Creamy Lipstick with Satin Finish Shade 855 Burnt Sienna 4 G Out of stock Price — for partners → Miss Pupa Ultra Brilliant Lipstick - 206 Infinitive Mauve by Pupa Milano for Women - 0.071 Oz Lipstic Pupa Milano Miss Pupa Ultra Brilliant Lipstick - 206 Infinitive Mauve by Pupa Milano for Women - 0.071 Oz Lipstic Out of stock Price — for partners → Made to Last Lip Duo - 016 Hot Pink by Pupa Milano for Women - 0.13 Oz Lipstick Pupa Milano Made to Last Lip Duo - 016 Hot Pink by Pupa Milano for Women - 0.13 Oz Lipstick Out of stock Price — for partners → Bourjois Little Round Pot Blush 85 Sienne 2.5 g. Bourjois Bourjois Little Round Pot Blush 85 Sienne 2.5 g. Out of stock Price — for partners → Bourjois Little Round Pot Blush 33 Lilas Dor 2.5 g. Bourjois Bourjois Little Round Pot Blush 33 Lilas Dor 2.5 g. Out of stock Price — for partners → I0111668 0.17 Oz Miss Pupa Lip Gloss for Womens, 204 Timeless Coral Pupa Milano I0111668 0.17 Oz Miss Pupa Lip Gloss for Womens, 204 Timeless Coral Out of stock Price — for partners → Yves Saint Laurent YSL LOVESHINE CANDY GLOW TINTED BUTTER BALM - Pink Yves Saint Laurent Yves Saint Laurent YSL LOVESHINE CANDY GLOW TINTED BUTTER BALM - Pink Out of stock Price — for partners → Yves Saint Laurent YSL LOVESHINE CANDY GLOW TINTED BUTTER BALM - Nude Yves Saint Laurent Yves Saint Laurent YSL LOVESHINE CANDY GLOW TINTED BUTTER BALM - Nude Out of stock Price — for partners → TirTir My Glow Lip Oil 5.7ml (Various Colours) - Mint Tirtir TirTir My Glow Lip Oil 5.7ml (Various Colours) - Mint Out of stock Price — for partners → Rom&nd Juicy Lasting Tint 07 Jujube 5,5 G Rom&nd Rom&nd Juicy Lasting Tint 07 Jujube 5,5 G Out of stock Price — for partners → Debenhams Oh My Plump Plumping Lip Liner 1.2G in 050 Cafe Latte Rimmel London Debenhams Oh My Plump Plumping Lip Liner 1.2G in 050 Cafe Latte Out of stock Price — for partners → Debenhams Oh My Gloss Lip Oil 6Ml in Berry Pink Rimmel London Debenhams Oh My Gloss Lip Oil 6Ml in Berry Pink Out of stock Price — for partners → Dermacol Neon Mania Shimmering Lip Gloss with Magnifying Effect Shade 2 4 Ml Dermacol Dermacol Neon Mania Shimmering Lip Gloss with Magnifying Effect Shade 2 4 Ml Out of stock Price — for partners → L’oréal Paris Color Riche Free the Nudes Creamy Moisturising Lipstick Shade 505 NU RESILIENT 4,7 G L'Oréal Paris L’oréal Paris Color Riche Free the Nudes Creamy Moisturising Lipstick Shade 505 NU RESILIENT 4,7 G Out of stock Price — for partners → Maybelline Color Sensational Shaping Lip Pencil 60 Pale Pink 1 Maybelline Maybelline Color Sensational Shaping Lip Pencil 60 Pale Pink 1 Out of stock Price — for partners → Rouge Artist for Ever - Sassy Rhubarb - Size 2.4g - Make up for Ever Make Up For Ever Rouge Artist for Ever - Sassy Rhubarb - Size 2.4g - Make up for Ever Out of stock Price — for partners → Rouge Artist for Ever - Lively Peony - Size 2.4g - Make up for Ever Make Up For Ever Rouge Artist for Ever - Lively Peony - Size 2.4g - Make up for Ever Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.