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Lip makeup

7776 products

Line N` Stain! Tattoo Lip Liner 2,5 ml Essence Line N` Stain! Tattoo Lip Liner 2,5 ml Out of stock Price — for partners → Line N` Stain! Tattoo Lip Liner 2,5 ml Essence Line N` Stain! Tattoo Lip Liner 2,5 ml Out of stock Price — for partners → Aqua Jelly Colour Changing Lipstick Essence Aqua Jelly Colour Changing Lipstick Out of stock Price — for partners → Sisley Phyto Levres Perfect Lipliner. - Orange Sisley Sisley Phyto Levres Perfect Lipliner. - Orange Out of stock Price — for partners → Shiseido Modern Matte Powder Lipstick - Beige Shiseido Shiseido Modern Matte Powder Lipstick - Beige Out of stock Price — for partners → Shiseido ModernMatte Powder Lipstick (Various Shades) - Hyper Red 514 Shiseido Shiseido ModernMatte Powder Lipstick (Various Shades) - Hyper Red 514 Out of stock Price — for partners → Revlon ColorStay Lip Liner Revlon Professional Revlon ColorStay Lip Liner Out of stock Price — for partners → Pupa Lip Brush Pupa Milano Pupa Lip Brush Out of stock Price — for partners → Physicians Formula Mineral Wear® Diamond Filler Lipstick for Lips and Cheeks Shade Radiant Pink 7.3 Ml Physicians Formula Physicians Formula Mineral Wear® Diamond Filler Lipstick for Lips and Cheeks Shade Radiant Pink 7.3 Ml Out of stock Price — for partners → NARS - #30 Precision Lip Brush NARS NARS - #30 Precision Lip Brush Out of stock Price — for partners → Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in on It Maybelline Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in on It Out of stock Price — for partners → Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Cross the Line Maybelline Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Cross the Line Out of stock Price — for partners → Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Out of Line Maybelline Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Out of Line Out of stock Price — for partners → Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Line Leader Maybelline Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Line Leader Out of stock Price — for partners → Debenhams Unisex Maybelline Lifter Liner Lip Liner W/ Hyaluronic Acid in Lets Bounce Maybelline Debenhams Unisex Maybelline Lifter Liner Lip Liner W/ Hyaluronic Acid in Lets Bounce Out of stock Price — for partners → Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Peaking Maybelline Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Peaking Out of stock Price — for partners → Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Fine Line Maybelline Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Fine Line Out of stock Price — for partners → Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Player Maybelline Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Player Out of stock Price — for partners → MAC Locked Kiss 24hr Lipstick 1,8 g Meticulous MAC MAC Locked Kiss 24hr Lipstick 1,8 g Meticulous Out of stock Price — for partners → MAC Locked Kiss 24hr Lipstick 1,8 g Out of stock Price — for partners → KissKiss Tender Matte Lipstick 2,8 g Guerlain KissKiss Tender Matte Lipstick 2,8 g Out of stock Price — for partners → KissKiss Tender Matte Lipstick 2,8 g Guerlain KissKiss Tender Matte Lipstick 2,8 g Out of stock Price — for partners → Essence, 8H Matte Comfort, Lip Liner, 12, Cushion Talk, 0.3 g Essence Essence, 8H Matte Comfort, Lip Liner, 12, Cushion Talk, 0.3 g Out of stock Price — for partners → Clarins Lip Perfector 2-in-1 Lip and Cheek Color Balm 0.35 Oz. - 22 Peach Glow Clarins Clarins Lip Perfector 2-in-1 Lip and Cheek Color Balm 0.35 Oz. - 22 Peach Glow Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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