Lip makeup

7776 products

Lottie London, Slay All Day, Metallic, Liquid Lipstick, Shook, 6 ml Lottie London Lottie London, Slay All Day, Metallic, Liquid Lipstick, Shook, 6 ml Out of stock Price — for partners → Lottie London, Gossip Girl, Full Coverage, Lip Gloss, 8 ml Lottie London Lottie London, Gossip Girl, Full Coverage, Lip Gloss, 8 ml Out of stock Price — for partners → Max Factor, Velvet Matte, Moisturizing, Matte, Cream Lipstick, 65, Raisin, 4 g Max Factor Max Factor, Velvet Matte, Moisturizing, Matte, Cream Lipstick, 65, Raisin, 4 g Out of stock Price — for partners → Max Factor, Colour Elixir Honey, Liquid, Liquid Lipstick, 20, Indulgent Coral, 3.8 ml Max Factor Max Factor, Colour Elixir Honey, Liquid, Liquid Lipstick, 20, Indulgent Coral, 3.8 ml Out of stock Price — for partners → Max Factor, Colour Elixir, Solid, Cream Lipstick, 035, Subtle Orchid, 4 g Max Factor Max Factor, Colour Elixir, Solid, Cream Lipstick, 035, Subtle Orchid, 4 g Out of stock Price — for partners → Max Factor, Lipfinity, Liquid, Liquid Lipstick, 065, Vanity Brown, 3.5 ml Max Factor Max Factor, Lipfinity, Liquid, Liquid Lipstick, 065, Vanity Brown, 3.5 ml Out of stock Price — for partners → Lancome, Matte Shaker, Liquid Lipstick, Liquid Lipstick, 187, Round Purple, 6.2 ml Lancome Lancome, Matte Shaker, Liquid Lipstick, Liquid Lipstick, 187, Round Purple, 6.2 ml Out of stock Price — for partners → Lancome, Matte Shaker, Liquid Lipstick, Liquid Lipstick, 264, 264 Completely Nut, 6.2 ml Lancome Lancome, Matte Shaker, Liquid Lipstick, Liquid Lipstick, 264, 264 Completely Nut, 6.2 ml Out of stock Price — for partners → IsaDora, Ultra Matt, Liquid Lipstick, 19, Plumpinch, 7 ml IsaDora IsaDora, Ultra Matt, Liquid Lipstick, 19, Plumpinch, 7 ml Out of stock Price — for partners → IsaDora, Sculpting, Lip Liner, Lip Liner, 51, Bare Pink, 0.3 g IsaDora IsaDora, Sculpting, Lip Liner, Lip Liner, 51, Bare Pink, 0.3 g Out of stock Price — for partners → IsaDora, Twist-Up, Matt, Cream Lipstick, 73, Haute Chocolate, 3.3 g IsaDora IsaDora, Twist-Up, Matt, Cream Lipstick, 73, Haute Chocolate, 3.3 g Out of stock Price — for partners → IsaDora, Perfect Matt, Cream Lipstick, 15, Randezvous Red, 4.5 g IsaDora IsaDora, Perfect Matt, Cream Lipstick, 15, Randezvous Red, 4.5 g Out of stock Price — for partners → IsaDora, Perfect, Lip Liner, 26, Fuchsia, 1.2 g IsaDora IsaDora, Perfect, Lip Liner, 26, Fuchsia, 1.2 g Out of stock Price — for partners → IsaDora, Lip Booster, Hydrating, Liquid Lipstick, 09, Almond Glaze, 1.9 ml IsaDora IsaDora, Lip Booster, Hydrating, Liquid Lipstick, 09, Almond Glaze, 1.9 ml Out of stock Price — for partners → IsaDora, Twist-Up, Glossy, Lip Gloss, 15, Knock-Out Pink, 2.7 g IsaDora IsaDora, Twist-Up, Glossy, Lip Gloss, 15, Knock-Out Pink, 2.7 g Out of stock Price — for partners → IsaDora, Lip Cream, Liquid Lipstick, 06, Berry Brown, 3.5 ml IsaDora IsaDora, Lip Cream, Liquid Lipstick, 06, Berry Brown, 3.5 ml Out of stock Price — for partners → IsaDora, Perfect, Lip Liner, 27, Zinfandel, 1.2 g IsaDora IsaDora, Perfect, Lip Liner, 27, Zinfandel, 1.2 g Out of stock Price — for partners → IsaDora, Perfect Matt, Cream Lipstick, 12, Magenta, 4.5 g IsaDora IsaDora, Perfect Matt, Cream Lipstick, 12, Magenta, 4.5 g Out of stock Price — for partners → IsaDora, Perfect Matt, Matte, Cream Lipstick, 09, Sugar Beige, 4.5 g IsaDora IsaDora, Perfect Matt, Matte, Cream Lipstick, 09, Sugar Beige, 4.5 g Out of stock Price — for partners → IsaDora, Twist-Up, Glossy, Lip Gloss, 27, Fiery Fuchsia, 2.7 g IsaDora IsaDora, Twist-Up, Glossy, Lip Gloss, 27, Fiery Fuchsia, 2.7 g Out of stock Price — for partners → IsaDora, Perfect, Lip Liner, 80, Transparent, 1.2 g IsaDora IsaDora, Perfect, Lip Liner, 80, Transparent, 1.2 g Out of stock Price — for partners → IsaDora, Perfect, Lip Liner, 31, Prime Red, 1.2 g IsaDora IsaDora, Perfect, Lip Liner, 31, Prime Red, 1.2 g Out of stock Price — for partners → IsaDora, Perfect Matt, Cream Lipstick, 13, Redwood, 4.5 g IsaDora IsaDora, Perfect Matt, Cream Lipstick, 13, Redwood, 4.5 g Out of stock Price — for partners → IsaDora, Perfect, Lip Liner, 35, Tropical Pink, 1.2 g IsaDora IsaDora, Perfect, Lip Liner, 35, Tropical Pink, 1.2 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.