Lip makeup

7776 products

IsaDora, Matt Metallic, Liquid Lipstick, 83, Burgundy Bite, 7 ml IsaDora IsaDora, Matt Metallic, Liquid Lipstick, 83, Burgundy Bite, 7 ml Out of stock Price — for partners → IsaDora, Matt Metallic, Liquid Lipstick, 82, Copper Chrome, 7 ml IsaDora IsaDora, Matt Metallic, Liquid Lipstick, 82, Copper Chrome, 7 ml Out of stock Price — for partners → IsaDora, Matt Metallic, Hydration, Liquid Lipstick, 80, Gold Digger, 7 ml IsaDora IsaDora, Matt Metallic, Hydration, Liquid Lipstick, 80, Gold Digger, 7 ml Out of stock Price — for partners → IsaDora, Twist-Up, Matte, Cream Lipstick, 049, Bare 'N Beautiful, 3.3 g IsaDora IsaDora, Twist-Up, Matte, Cream Lipstick, 049, Bare 'N Beautiful, 3.3 g Out of stock Price — for partners → IsaDora, Lip Cream, Liquid, Liquid Lipstick, 14, Loving Red, 3.5 ml IsaDora IsaDora, Lip Cream, Liquid, Liquid Lipstick, 14, Loving Red, 3.5 ml Out of stock Price — for partners → IsaDora, Perfect, Lip Liner, 30, Mocca Rose, 1.2 g IsaDora IsaDora, Perfect, Lip Liner, 30, Mocca Rose, 1.2 g Out of stock Price — for partners → IsaDora, Lip Desire, Sculpting, Cream Lipstick, 68, Rum Raisin, 3.3 g IsaDora IsaDora, Lip Desire, Sculpting, Cream Lipstick, 68, Rum Raisin, 3.3 g Out of stock Price — for partners → IsaDora, Lip Cream, Liquid, Liquid Lipstick, 20, Wine Divine, 3.5 ml IsaDora IsaDora, Lip Cream, Liquid, Liquid Lipstick, 20, Wine Divine, 3.5 ml Out of stock Price — for partners → IsaDora, Perfect, Cream Lipstick, 173, Watermelon, 4.5 g IsaDora IsaDora, Perfect, Cream Lipstick, 173, Watermelon, 4.5 g Out of stock Price — for partners → IsaDora, Perfect, Lip Liner, 34, Vintage Pink, 1.2 g IsaDora IsaDora, Perfect, Lip Liner, 34, Vintage Pink, 1.2 g Out of stock Price — for partners → IsaDora, Perfect, Lip Liner, 32, Mandarine, 1.2 g IsaDora IsaDora, Perfect, Lip Liner, 32, Mandarine, 1.2 g Out of stock Price — for partners → IsaDora, Ultra Matt, Liquid Lipstick, 07, Dolce Rose, 7 ml IsaDora IsaDora, Ultra Matt, Liquid Lipstick, 07, Dolce Rose, 7 ml Out of stock Price — for partners → IsaDora, Matt Metallic, Liquid Lipstick, 81, Rose Gold, 7 ml IsaDora IsaDora, Matt Metallic, Liquid Lipstick, 81, Rose Gold, 7 ml Out of stock Price — for partners → IsaDora, Lip Desire, Sculpting, Cream Lipstick, 64, True Red, 3.3 g IsaDora IsaDora, Lip Desire, Sculpting, Cream Lipstick, 64, True Red, 3.3 g Out of stock Price — for partners → Charlotte Tilbury, Hot Lips, Matte, Cream Lipstick, Tell Laura, 3.5 g Charlotte Tilbury Charlotte Tilbury, Hot Lips, Matte, Cream Lipstick, Tell Laura, 3.5 g Out of stock Price — for partners → Charlotte Tilbury, Hot Lips, Matte, Cream Lipstick, Viva La Vergara, Refillable, 3.5 g Charlotte Tilbury Charlotte Tilbury, Hot Lips, Matte, Cream Lipstick, Viva La Vergara, Refillable, 3.5 g Out of stock Price — for partners → Charlotte Tilbury, Hot Lips 2, Matte, Cream Lipstick, In Love With Olivia, 3.5 g Charlotte Tilbury Charlotte Tilbury, Hot Lips 2, Matte, Cream Lipstick, In Love With Olivia, 3.5 g Out of stock Price — for partners → Charlotte Tilbury, Hot Lips 2, Cream Lipstick, Red Hot Susan, Refillable, 3.5 g Charlotte Tilbury Charlotte Tilbury, Hot Lips 2, Cream Lipstick, Red Hot Susan, Refillable, 3.5 g Out of stock Price — for partners → Clarins, Joli Rouge, Velvet, Cream Lipstick, 737V, Spicy Cinnamon, 3 g Clarins Clarins, Joli Rouge, Velvet, Cream Lipstick, 737V, Spicy Cinnamon, 3 g Out of stock Price — for partners → Clarins, Joli Rouge, Velvet, Cream Lipstick, 754V, Deep Red, 3.5 g Clarins Clarins, Joli Rouge, Velvet, Cream Lipstick, 754V, Deep Red, 3.5 g Out of stock Price — for partners → Bel London, BEL London, Hydrogenated Vegetable Oil, Waterproof, Contour, Lip Liner, 112, Brown, 0.78 g Bel London Bel London, BEL London, Hydrogenated Vegetable Oil, Waterproof, Contour, Lip Liner, 112, Brown, 0.78 g Out of stock Price — for partners → BeautyBLVD, Mattitude, Matte, Liquid Lipstick, Remedy, 5 ml BeautyBLVD BeautyBLVD, Mattitude, Matte, Liquid Lipstick, Remedy, 5 ml Out of stock Price — for partners → Byredo, Byredo Lipstick, Cream Lipstick, 109, Reunion, 3 g Byredo Byredo, Byredo Lipstick, Cream Lipstick, 109, Reunion, 3 g Out of stock Price — for partners → Byredo, La Flamme, Cream Lipstick, 361, 3 g Byredo Byredo, La Flamme, Cream Lipstick, 361, 3 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.