Lip makeup

7776 products

Clarins, My Lovely Gloss, Lip Gloss, 01, Pink In Love, 3 ml Clarins Clarins, My Lovely Gloss, Lip Gloss, 01, Pink In Love, 3 ml Out of stock Price — for partners → Relove By Revolution, Super, Precision, Lip Liner, Cream, 1 g Relove By Revolution Relove By Revolution, Super, Precision, Lip Liner, Cream, 1 g Out of stock Price — for partners → I Heart Revolution, Tasty Watermelon, Shine, Lip Gloss, Splash, 2.2 ml I Heart Revolution I Heart Revolution, Tasty Watermelon, Shine, Lip Gloss, Splash, 2.2 ml Out of stock Price — for partners → Revolution Pro, Neutral Satin, Matte, Cream Lipstick, Red, 3.6 g Revolution Pro Revolution Pro, Neutral Satin, Matte, Cream Lipstick, Red, 3.6 g Out of stock Price — for partners → Revolution Pro, New Neutral, Matte, Cream Lipstick, Vamped, 3.6 g Revolution Pro Revolution Pro, New Neutral, Matte, Cream Lipstick, Vamped, 3.6 g Out of stock Price — for partners → Revolution Pro, Neutral Satin, Matte, Cream Lipstick, Vamped, 3.6 g Revolution Pro Revolution Pro, Neutral Satin, Matte, Cream Lipstick, Vamped, 3.6 g Out of stock Price — for partners → Makeup Revolution, New Neutral, Satin Matte, Cream Lipstick, Velvet, 3.6 g Makeup Revolution Makeup Revolution, New Neutral, Satin Matte, Cream Lipstick, Velvet, 3.6 g Out of stock Price — for partners → Makeup Revolution, Lasting Kiss, Cream Lipstick, Berry Boss, 3.2 g Makeup Revolution Makeup Revolution, Lasting Kiss, Cream Lipstick, Berry Boss, 3.2 g Out of stock Price — for partners → Makeup Revolution, Lasting Kiss, Cream Lipstick, Chauffeur Nude, 3.2 g Makeup Revolution Makeup Revolution, Lasting Kiss, Cream Lipstick, Chauffeur Nude, 3.2 g Out of stock Price — for partners → Shiseido, InkDuo, Lip Liner, 10, Violet, 1.1 g Shiseido Shiseido, InkDuo, Lip Liner, 10, Violet, 1.1 g Out of stock Price — for partners → Shiseido, Modern Matte Powder, Matte, Cream Lipstick, 521, Nocturnal, 4 g Shiseido Shiseido, Modern Matte Powder, Matte, Cream Lipstick, 521, Nocturnal, 4 g Out of stock Price — for partners → Ciate, Lip Chalk, Precision, Lip Liner, Berry Go Round, 1.9 g Ciaté London Ciate, Lip Chalk, Precision, Lip Liner, Berry Go Round, 1.9 g Out of stock Price — for partners → Ciate, Lip Chalk, Precision, Lip Liner, With Love, 1.9 g Ciaté London Ciate, Lip Chalk, Precision, Lip Liner, With Love, 1.9 g Out of stock Price — for partners → IsaDora, Lip Desire, Sculpting, Cream Lipstick, 56, Rosewood, 3.3 g IsaDora IsaDora, Lip Desire, Sculpting, Cream Lipstick, 56, Rosewood, 3.3 g Out of stock Price — for partners → IsaDora, Twist-Up, Satin Finish, Cream Lipstick, 63, Majestic Mauve, 3.3 g IsaDora IsaDora, Twist-Up, Satin Finish, Cream Lipstick, 63, Majestic Mauve, 3.3 g Out of stock Price — for partners → Fenty Beauty, Mattemoiselle, Matte, Cream Lipstick, One Of The Boyz, 1.7 g Fenty Beauty Fenty Beauty, Mattemoiselle, Matte, Cream Lipstick, One Of The Boyz, 1.7 g Out of stock Price — for partners → Charlotte Tilbury, Matte Revolution, Matte, Cream Lipstick, Pillow Talk 2, 3.5 g Charlotte Tilbury Charlotte Tilbury, Matte Revolution, Matte, Cream Lipstick, Pillow Talk 2, 3.5 g Out of stock Price — for partners → Charlotte Tilbury, Matte Revolution, Long-Lasting, Cream Lipstick, Hot Lips, 3.5 g Charlotte Tilbury Charlotte Tilbury, Matte Revolution, Long-Lasting, Cream Lipstick, Hot Lips, 3.5 g Out of stock Price — for partners → Clarins, Joli Rouge, Cream Lipstick, 803, Plum Gradation, 3.5 g Clarins Clarins, Joli Rouge, Cream Lipstick, 803, Plum Gradation, 3.5 g Out of stock Price — for partners → Clarins, Joli Rouge Velvet, Velvet, Cream Lipstick, 741V, Red Orange, 3.5 g Clarins Clarins, Joli Rouge Velvet, Velvet, Cream Lipstick, 741V, Red Orange, 3.5 g Out of stock Price — for partners → Clarins, Joli Rouge Velvet, Matte, Cream Lipstick, 711V, Papaya, 3.5 g Clarins Clarins, Joli Rouge Velvet, Matte, Cream Lipstick, 711V, Papaya, 3.5 g Out of stock Price — for partners → Clarins, Joli Rouge Gradation, Liquid, Cream Lipstick, 802, Red, 3.5 g Clarins Clarins, Joli Rouge Gradation, Liquid, Cream Lipstick, 802, Red, 3.5 g Out of stock Price — for partners → Clarins, Instant Light, Lip Perfector, Liquid Lipstick, 15, Rosy Pearl, 12 ml Clarins Clarins, Instant Light, Lip Perfector, Liquid Lipstick, 15, Rosy Pearl, 12 ml Out of stock Price — for partners → Revlon, Ultra Hd, Matte, Liquid Lipstick, 800, Dusty Rose, 5.9 ml Revlon Professional Revlon, Ultra Hd, Matte, Liquid Lipstick, 800, Dusty Rose, 5.9 ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.