Lip makeup

7778 products

Smashbox, Prime & Plush, Cream Lipstick, Unbridled, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Unbridled, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Poolside, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Poolside, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Netwerk, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Netwerk, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Miss Conduct, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Miss Conduct, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Recognized, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Recognized, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, First Time, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, First Time, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Caffeinate, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Caffeinate, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Disorderly, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Disorderly, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Easy, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Easy, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Spoiler Alert, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Spoiler Alert, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Literal Queen, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Literal Queen, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Out Loud, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Out Loud, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Some Nerve, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Some Nerve, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Super Bloom, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Super Bloom, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Hype Up, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Hype Up, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, Out Of Office, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, Out Of Office, 3.4 g Out of stock Price — for partners → Smashbox, Prime & Plush, Cream Lipstick, So Twisted, 3.4 g Smashbox Smashbox, Prime & Plush, Cream Lipstick, So Twisted, 3.4 g Out of stock Price — for partners → Smashbox, Be Legendary, Precision, Lip Liner, Light Honey Brown, 1.2 g Smashbox Smashbox, Be Legendary, Precision, Lip Liner, Light Honey Brown, 1.2 g Out of stock Price — for partners → Smashbox, Crystalized Always On, Matte, Liquid Lipstick, Damnethyst, 4 ml Smashbox Smashbox, Crystalized Always On, Matte, Liquid Lipstick, Damnethyst, 4 ml Out of stock Price — for partners → Smashbox, Be Legendary, Matte Cream, Cream Lipstick, Black Cherry, 3 g Smashbox Smashbox, Be Legendary, Matte Cream, Cream Lipstick, Black Cherry, 3 g Out of stock Price — for partners → Smashbox, Always On, Liquid Lipstick, Miss Conduct, 4 ml Smashbox Smashbox, Always On, Liquid Lipstick, Miss Conduct, 4 ml Out of stock Price — for partners → Smashbox, Always On, Liquid Lipstick, Thrill Seeker, 4 ml Smashbox Smashbox, Always On, Liquid Lipstick, Thrill Seeker, 4 ml Out of stock Price — for partners → Smashbox, Always On, Liquid Lipstick, Girl Gang, 4 ml Smashbox Smashbox, Always On, Liquid Lipstick, Girl Gang, 4 ml Out of stock Price — for partners → Smashbox, Be Legendary, Matte Cream, Cream Lipstick, Headliner, 3 g Smashbox Smashbox, Be Legendary, Matte Cream, Cream Lipstick, Headliner, 3 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.