Lip makeup

7778 products

Smashbox, Always On, Matte, Cream Lipstick, Hoops, 2 g Smashbox Smashbox, Always On, Matte, Cream Lipstick, Hoops, 2 g Out of stock Price — for partners → Smashbox, Always On, Matte, Cream Lipstick, Caliente, 2 g Smashbox Smashbox, Always On, Matte, Cream Lipstick, Caliente, 2 g Out of stock Price — for partners → Smashbox, Always On, Matte, Cream Lipstick, Besos, 2 g Smashbox Smashbox, Always On, Matte, Cream Lipstick, Besos, 2 g Out of stock Price — for partners → Smashbox, Always On, Matte, Cream Lipstick, Just Barely, 2 g Smashbox Smashbox, Always On, Matte, Cream Lipstick, Just Barely, 2 g Out of stock Price — for partners → Smashbox, Always On, Liquid Lipstick, Ls-Hair Flip, 4 ml Smashbox Smashbox, Always On, Liquid Lipstick, Ls-Hair Flip, 4 ml Out of stock Price — for partners → Sisley, Lip Twist, Matte, Cream Lipstick, 22, Burgundy, 2.5 g Sisley Sisley, Lip Twist, Matte, Cream Lipstick, 22, Burgundy, 2.5 g Out of stock Price — for partners → Sisley, Lip Twist, Matte, Cream Lipstick, 21, Rubys, 2.5 g Sisley Sisley, Lip Twist, Matte, Cream Lipstick, 21, Rubys, 2.5 g Out of stock Price — for partners → Pupa, Made To Last, Paraben-Free, Long-Lasting, Liquid Lipstick, 017, Red Wine, Duo, 4 ml Pupa Milano Pupa, Made To Last, Paraben-Free, Long-Lasting, Liquid Lipstick, 017, Red Wine, Duo, 4 ml Out of stock Price — for partners → Pupa, Pupa, Absolute Shine, Cream Lipstick, 414, 3.5 g Pupa Milano Pupa, Pupa, Absolute Shine, Cream Lipstick, 414, 3.5 g Out of stock Price — for partners → Pupa, Made To Last, Contour, Lip Liner, 302, Chic Burgundy, 0.35 g Pupa Milano Pupa, Made To Last, Contour, Lip Liner, 302, Chic Burgundy, 0.35 g Out of stock Price — for partners → Pupa, Pupa, Absolute Shine, Cream Lipstick, 306, Red Pop, 3.5 g Pupa Milano Pupa, Pupa, Absolute Shine, Cream Lipstick, 306, Red Pop, 3.5 g Out of stock Price — for partners → Pupa, Pupa, Absolute Shine, Cream Lipstick, 301, Poppy, 3.5 g Pupa Milano Pupa, Pupa, Absolute Shine, Cream Lipstick, 301, Poppy, 3.5 g Out of stock Price — for partners → Pupa, I`m Matt, Matte Cream, Liquid Lipstick, 032, 4 ml Pupa Milano Pupa, I`m Matt, Matte Cream, Liquid Lipstick, 032, 4 ml Out of stock Price — for partners → Pupa, Pupa, Absolute Shine, Cream Lipstick, 416, 3.5 g Pupa Milano Pupa, Pupa, Absolute Shine, Cream Lipstick, 416, 3.5 g Out of stock Price — for partners → Pupa, Pupa, Absolute Shine, Cream Lipstick, 404, 3.5 g Pupa Milano Pupa, Pupa, Absolute Shine, Cream Lipstick, 404, 3.5 g Out of stock Price — for partners → Pupa, Pupa, Volume, Cream Lipstick, 403, Euphoria Red, 3.5 ml Pupa Milano Pupa, Pupa, Volume, Cream Lipstick, 403, Euphoria Red, 3.5 ml Out of stock Price — for partners → Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 015, Dahlia Petal, 3.5 g Pupa Milano Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 015, Dahlia Petal, 3.5 g Out of stock Price — for partners → Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 012, Glamorous Orchid, 3.5 g Pupa Milano Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 012, Glamorous Orchid, 3.5 g Out of stock Price — for partners → Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 011, Vibrant Tulip, 3.5 g Pupa Milano Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 011, Vibrant Tulip, 3.5 g Out of stock Price — for partners → Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 010, Mauve Violet, 3.5 g Pupa Milano Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 010, Mauve Violet, 3.5 g Out of stock Price — for partners → Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 006, Peach Flower, 3.5 g Pupa Milano Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 006, Peach Flower, 3.5 g Out of stock Price — for partners → Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 005, Elegant Camellia, 3.5 g Pupa Milano Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 005, Elegant Camellia, 3.5 g Out of stock Price — for partners → Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 004, Cherry Blossom, 3.5 g Pupa Milano Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 004, Cherry Blossom, 3.5 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 307, Coral Island, 3.5 g Pupa Milano Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 307, Coral Island, 3.5 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.