Lip makeup

7778 products

Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 307, Coral Island, 3.5 g Pupa Milano Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 307, Coral Island, 3.5 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 306, Outstanding Orange, 3.5 g Pupa Milano Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 306, Outstanding Orange, 3.5 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 304, Red Flame, 3.5 g Pupa Milano Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 304, Red Flame, 3.5 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 303, Iconic Red, 3.5 g Pupa Milano Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 303, Iconic Red, 3.5 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 302, Ruby Red, 3.5 g Pupa Milano Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 302, Ruby Red, 3.5 g Out of stock Price — for partners → Pupa, Sexy Lips, Lip Oil, 001, 4 g Pupa Milano Pupa, Sexy Lips, Lip Oil, 001, 4 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 202, Lovely Cherry, 3.5 g Pupa Milano Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 202, Lovely Cherry, 3.5 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Lip Liner, 003, Medium Nude, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Lip Liner, 003, Medium Nude, 0.35 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 105, Light Chestnut, 3.5 g Pupa Milano Pupa, Vamp!, Paraben-Free, Volume, Cream Lipstick, 105, Light Chestnut, 3.5 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Lip Liner, 011, Iconic Red, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Lip Liner, 011, Iconic Red, 0.35 g Out of stock Price — for partners → Pupa, Vamp!, Paraben-Free, Waterproof, Lip Liner, 010, Sunny Red, 0.35 g Pupa Milano Pupa, Vamp!, Paraben-Free, Waterproof, Lip Liner, 010, Sunny Red, 0.35 g Out of stock Price — for partners → Pupa, Pupa, Volume, Cream Lipstick, 300, Pink, 3.5 ml Pupa Milano Pupa, Pupa, Volume, Cream Lipstick, 300, Pink, 3.5 ml Out of stock Price — for partners → Pupa, I'm Loveproof, Paraben-Free, Matte, Liquid Lipstick, 004, Intense Rose, 2.7 ml Pupa Milano Pupa, I'm Loveproof, Paraben-Free, Matte, Liquid Lipstick, 004, Intense Rose, 2.7 ml Out of stock Price — for partners → Pupa, I'm Loveproof, Paraben-Free, Matte, Liquid Lipstick, 003, Rose Nude, 2.7 ml Pupa Milano Pupa, I'm Loveproof, Paraben-Free, Matte, Liquid Lipstick, 003, Rose Nude, 2.7 ml Out of stock Price — for partners → Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 014, Wild Poppy, 3.5 g Pupa Milano Pupa, Petalips, Paraben-Free, Matte, Cream Lipstick, 014, Wild Poppy, 3.5 g Out of stock Price — for partners → Pupa, Pupa, Volume, Cream Lipstick, 402, Rouge Noir, 3.5 ml Pupa Milano Pupa, Pupa, Volume, Cream Lipstick, 402, Rouge Noir, 3.5 ml Out of stock Price — for partners → Pupa, Pupa, Volume, Cream Lipstick, 400, Vintage Red, 3.5 ml Pupa Milano Pupa, Pupa, Volume, Cream Lipstick, 400, Vintage Red, 3.5 ml Out of stock Price — for partners → Pupa, Made To Last, Paraben-Free, Long-Lasting, Liquid Lipstick, 001, Hot Coral, Duo, 4 ml Pupa Milano Pupa, Made To Last, Paraben-Free, Long-Lasting, Liquid Lipstick, 001, Hot Coral, Duo, 4 ml Out of stock Price — for partners → Urban Decay, Vice, Glossy Stain, Liquid Lipstick, Chemistry Overload, 3.5 ml Urban Decay Urban Decay, Vice, Glossy Stain, Liquid Lipstick, Chemistry Overload, 3.5 ml Out of stock Price — for partners → Origins, Blooming Bold, Cream Lipstick, 14, Bold Bouquet, 3.1 g Origins Origins, Blooming Bold, Cream Lipstick, 14, Bold Bouquet, 3.1 g Out of stock Price — for partners → Origins, Lip Defining, Blending, Lip Liner, 03, Maple Blossom, 1.14 g Origins Origins, Lip Defining, Blending, Lip Liner, 03, Maple Blossom, 1.14 g Out of stock Price — for partners → Origins, Lip Defining, Blending, Lip Liner, 07, Red Geranium, 1.14 g Origins Origins, Lip Defining, Blending, Lip Liner, 07, Red Geranium, 1.14 g Out of stock Price — for partners → Origins, Blooming Bold, Cream Lipstick, 21, Wild Flower, 3.1 g Origins Origins, Blooming Bold, Cream Lipstick, 21, Wild Flower, 3.1 g Out of stock Price — for partners → Origins, Lip Defining, Blending, Lip Liner, 06, Fiery Fuchsya, 1.14 g Origins Origins, Lip Defining, Blending, Lip Liner, 06, Fiery Fuchsya, 1.14 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.