Lip makeup

7778 products

Origins, Blooming Bold, Cream Lipstick, 16, Lush Lotus, 3.1 g Origins Origins, Blooming Bold, Cream Lipstick, 16, Lush Lotus, 3.1 g Out of stock Price — for partners → Origins, Blooming Bold, Cream Lipstick, 07, Velvet Vine, 3.1 g Origins Origins, Blooming Bold, Cream Lipstick, 07, Velvet Vine, 3.1 g Out of stock Price — for partners → Origins, Blooming Bold, Cream Lipstick, 10, Hibiscus Haze, 3.1 g Origins Origins, Blooming Bold, Cream Lipstick, 10, Hibiscus Haze, 3.1 g Out of stock Price — for partners → Origins, Blooming Bold, Cream Lipstick, 15, Va Va Violet, 3.1 g Origins Origins, Blooming Bold, Cream Lipstick, 15, Va Va Violet, 3.1 g Out of stock Price — for partners → Origins, Lip Defining, Blending, Lip Liner, 05, Coral Petunia, 1.14 g Origins Origins, Lip Defining, Blending, Lip Liner, 05, Coral Petunia, 1.14 g Out of stock Price — for partners → Origins, Blooming Bold, Cream Lipstick, 29, Passion Flower Pink, 3.1 g Origins Origins, Blooming Bold, Cream Lipstick, 29, Passion Flower Pink, 3.1 g Out of stock Price — for partners → Origins, Lip Defining, Blending, Lip Liner, 08, Black Orchid, 1.14 g Origins Origins, Lip Defining, Blending, Lip Liner, 08, Black Orchid, 1.14 g Out of stock Price — for partners → Origins, Blooming Shine, Lip Gloss, 04, Zinnia Zing, 2.6 ml Origins Origins, Blooming Shine, Lip Gloss, 04, Zinnia Zing, 2.6 ml Out of stock Price — for partners → Origins, Blooming Shine, Lip Gloss, 12, Midnight Orchid, 2.6 ml Origins Origins, Blooming Shine, Lip Gloss, 12, Midnight Orchid, 2.6 ml Out of stock Price — for partners → Origins, Blooming Shine, Lip Gloss, 06, Petal Punch, 2.6 ml Origins Origins, Blooming Shine, Lip Gloss, 06, Petal Punch, 2.6 ml Out of stock Price — for partners → Origins, Blooming Bold, Cream Lipstick, 01, Nude Blossom, 3.1 g Origins Origins, Blooming Bold, Cream Lipstick, 01, Nude Blossom, 3.1 g Out of stock Price — for partners → Origins, Blooming Bold, Cream Lipstick, 20, Dahlia Diva, 3.1 g Origins Origins, Blooming Bold, Cream Lipstick, 20, Dahlia Diva, 3.1 g Out of stock Price — for partners → Origins, Blooming Bold, Cream Lipstick, 12, English Rose, 3.1 g Origins Origins, Blooming Bold, Cream Lipstick, 12, English Rose, 3.1 g Out of stock Price — for partners → Origins, Blooming Bold, Cream Lipstick, 22, Poppy Pout, 3.1 g Origins Origins, Blooming Bold, Cream Lipstick, 22, Poppy Pout, 3.1 g Out of stock Price — for partners → Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Sin, 2.5 g Nudestix Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Sin, 2.5 g Out of stock Price — for partners → Nudestix, Gel Color, Lip & Cheek Balm 2-In-1, Posh, 2.5 g Nudestix Nudestix, Gel Color, Lip & Cheek Balm 2-In-1, Posh, 2.5 g Out of stock Price — for partners → Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Whisper, 2.8 g Nudestix Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Whisper, 2.8 g Out of stock Price — for partners → Nudestix, Gel Color, Lip & Cheek Balm 2-In-1, Mystic, 2.8 g Nudestix Nudestix, Gel Color, Lip & Cheek Balm 2-In-1, Mystic, 2.8 g Out of stock Price — for partners → Nudestix, Gel Color, Lip & Cheek Balm 2-In-1, Jmana, 2.8 g Nudestix Nudestix, Gel Color, Lip & Cheek Balm 2-In-1, Jmana, 2.8 g Out of stock Price — for partners → Nudestix, Gel Color, Lip & Cheek Balm 2-In-1, Haven, 2.8 g Nudestix Nudestix, Gel Color, Lip & Cheek Balm 2-In-1, Haven, 2.8 g Out of stock Price — for partners → Nudestix, Cream, Lip & Cheek Pencil 2-In-1, Sin, 2.49 g Nudestix Nudestix, Cream, Lip & Cheek Pencil 2-In-1, Sin, 2.49 g Out of stock Price — for partners → Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Icon, 2.8 g Nudestix Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Icon, 2.8 g Out of stock Price — for partners → Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Raven, 2.5 g Nudestix Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Raven, 2.5 g Out of stock Price — for partners → Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Kiss, 2.5 g Nudestix Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Kiss, 2.5 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.