Lip makeup

7778 products

Nars, Nars, Cream Lipstick, Funny Face, 3.4 g NARS Nars, Nars, Cream Lipstick, Funny Face, 3.4 g Out of stock Price — for partners → Nars, Nars, Cream Lipstick, Transeurope Express, 3.4 g NARS Nars, Nars, Cream Lipstick, Transeurope Express, 3.4 g Out of stock Price — for partners → Nars, Nars, Cream Lipstick, Morocco, 3.4 g NARS Nars, Nars, Cream Lipstick, Morocco, 3.4 g Out of stock Price — for partners → Nars, Nars, Cream Lipstick, Scarlet Empress, 3.5 g NARS Nars, Nars, Cream Lipstick, Scarlet Empress, 3.5 g Out of stock Price — for partners → Nars, Nars, Cream Lipstick, Trans Siberian, 3.5 g NARS Nars, Nars, Cream Lipstick, Trans Siberian, 3.5 g Out of stock Price — for partners → Nars, Nars, Cream Lipstick, Red Lizzard, 3.5 g NARS Nars, Nars, Cream Lipstick, Red Lizzard, 3.5 g Out of stock Price — for partners → Nars, Nars, Cream Lipstick, Heat Wave, 3.5 g NARS Nars, Nars, Cream Lipstick, Heat Wave, 3.5 g Out of stock Price — for partners → Nars, Nars, Cream Lipstick, Dolce Vita, 3.5 g NARS Nars, Nars, Cream Lipstick, Dolce Vita, 3.5 g Out of stock Price — for partners → Nars, Nars, Cream Lipstick, Gipsy, 3.5 g NARS Nars, Nars, Cream Lipstick, Gipsy, 3.5 g Out of stock Price — for partners → Nars, Nars, Cream Lipstick, Casablanca, 3.4 g NARS Nars, Nars, Cream Lipstick, Casablanca, 3.4 g Out of stock Price — for partners → Nars, Nars, Cream Lipstick, Blonde Venus, 3.4 g NARS Nars, Nars, Cream Lipstick, Blonde Venus, 3.4 g Out of stock Price — for partners → Nars, Nars, Cream Lipstick, Honolulu Honey, 3.4 g NARS Nars, Nars, Cream Lipstick, Honolulu Honey, 3.4 g Out of stock Price — for partners → Nars, Nars, Lip Gloss, Super Orgasm, 6 ml NARS Nars, Nars, Lip Gloss, Super Orgasm, 6 ml Out of stock Price — for partners → Nars, Iconic Lips, Cream Lipstick, Impulse, 3.4 g NARS Nars, Iconic Lips, Cream Lipstick, Impulse, 3.4 g Out of stock Price — for partners → Nars, Studio 54 Audacious, Cream Lipstick, Carmen, 4.2 g NARS Nars, Studio 54 Audacious, Cream Lipstick, Carmen, 4.2 g Out of stock Price — for partners → Nars, Sensual Satins, Cream Lipstick, Niagara, 3.5 g NARS Nars, Sensual Satins, Cream Lipstick, Niagara, 3.5 g Out of stock Price — for partners → Nars, Velvet Lip Glide, Lip Gloss, Playpen, 6 ml NARS Nars, Velvet Lip Glide, Lip Gloss, Playpen, 6 ml Out of stock Price — for partners → Maybelline, Color Sensational, High Shine, Cream Lipstick, 750, Choco Pop, 4 g Maybelline Maybelline, Color Sensational, High Shine, Cream Lipstick, 750, Choco Pop, 4 g Out of stock Price — for partners → Maybelline, Color Sensational, High Shine, Cream Lipstick, 715, Choco Cream, 4 g Maybelline Maybelline, Color Sensational, High Shine, Cream Lipstick, 715, Choco Cream, 4 g Out of stock Price — for partners → Maybelline, Color Sensational, High Shine, Cream Lipstick, 625, Iced Caramel, 4 g Maybelline Maybelline, Color Sensational, High Shine, Cream Lipstick, 625, Iced Caramel, 4 g Out of stock Price — for partners → Maybelline, Color Sensational, High Shine, Cream Lipstick, 620, Pink Brown, 4 g Maybelline Maybelline, Color Sensational, High Shine, Cream Lipstick, 620, Pink Brown, 4 g Out of stock Price — for partners → Maybelline, Baby, Lip Gloss, 05, A Wink Of Pink, 5 ml Maybelline Maybelline, Baby, Lip Gloss, 05, A Wink Of Pink, 5 ml Out of stock Price — for partners → Maybelline, Baby, Lip Gloss, 35, Fab & Fuchsia, 5 ml Maybelline Maybelline, Baby, Lip Gloss, 35, Fab & Fuchsia, 5 ml Out of stock Price — for partners → Maybelline, Glitter Fix, Lip Gloss, 55, Spell Truck, 5 ml Maybelline Maybelline, Glitter Fix, Lip Gloss, 55, Spell Truck, 5 ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.