Lip makeup

7778 products

MAC,  Powder Kiss, Liquid Lipstick, 5 ml MAC MAC, Powder Kiss, Liquid Lipstick, 5 ml Out of stock Price — for partners → MAC, Retro, Matte, Liquid Lipstick, 130, Moon Landing, 5 ml MAC MAC, Retro, Matte, Liquid Lipstick, 130, Moon Landing, 5 ml Out of stock Price — for partners → MAC, Liptensity, Cream Lipstick, Double Fudge, 3.6 g MAC MAC, Liptensity, Cream Lipstick, Double Fudge, 3.6 g Out of stock Price — for partners → MAC, MAC, Lip Liner, Boldy Bare, 1.45 g MAC MAC, MAC, Lip Liner, Boldy Bare, 1.45 g Out of stock Price — for partners → MAC, Pretty Punk, Cream Lipstick, Black Night, 3 g MAC MAC, Pretty Punk, Cream Lipstick, Black Night, 3 g Out of stock Price — for partners → MAC, Nicopanda, Shining, Lip Gloss, In Dreamz, 3.1 ml MAC MAC, Nicopanda, Shining, Lip Gloss, In Dreamz, 3.1 ml Out of stock Price — for partners → MAC, Matte, Matte Cream, Cream Lipstick, Jean Genie, 3 g MAC MAC, Matte, Matte Cream, Cream Lipstick, Jean Genie, 3 g Out of stock Price — for partners → MAC, Oh, Sweetie, Lip Gloss, Banana Muffins, 3.1 ml MAC MAC, Oh, Sweetie, Lip Gloss, Banana Muffins, 3.1 ml Out of stock Price — for partners → MAC, Aaliyah, Cream Lipstick, Street Thing, 3 g MAC MAC, Aaliyah, Cream Lipstick, Street Thing, 3 g Out of stock Price — for partners → MAC, Patent Paint, Lacquer, Liquid Lipstick, Shellac Shocked, 3.8 ml MAC MAC, Patent Paint, Lacquer, Liquid Lipstick, Shellac Shocked, 3.8 ml Out of stock Price — for partners → MAC, Matte, Matte Cream, Cream Lipstick, Into The Madness, 3 g MAC MAC, Matte, Matte Cream, Cream Lipstick, Into The Madness, 3 g Out of stock Price — for partners → MAC, Viva Glam X Keith Haring, Longwear, Cream Lipstick, Yellow, 3 g MAC MAC, Viva Glam X Keith Haring, Longwear, Cream Lipstick, Yellow, 3 g Out of stock Price — for partners → MAC, Tempting Fate , Matte, Cream Lipstick, Dusty Grape, 3 g MAC MAC, Tempting Fate , Matte, Cream Lipstick, Dusty Grape, 3 g Out of stock Price — for partners → MAC, Velvet, Matte, Cream Lipstick, For My Next Trick Pink, 3 g MAC MAC, Velvet, Matte, Cream Lipstick, For My Next Trick Pink, 3 g Out of stock Price — for partners → MAC, Tempting Fate , Matte, Cream Lipstick, Bittersweetie, 3 g MAC MAC, Tempting Fate , Matte, Cream Lipstick, Bittersweetie, 3 g Out of stock Price — for partners → MAC, Ladies Lipstick, Matte, Cream Lipstick, Magic Charmer, 3 g MAC MAC, Ladies Lipstick, Matte, Cream Lipstick, Magic Charmer, 3 g Out of stock Price — for partners → MAC, Lipglass, Shining, Lip Gloss, Ruby Taboo, 3.1 ml MAC MAC, Lipglass, Shining, Lip Gloss, Ruby Taboo, 3.1 ml Out of stock Price — for partners → MAC, Love Me, Creamy Shaping, Cream Lipstick, 429, Marrakesh Me Later, 3 g MAC MAC, Love Me, Creamy Shaping, Cream Lipstick, 429, Marrakesh Me Later, 3 g Out of stock Price — for partners → MAC, Lipglass, Shining, Lip Gloss, Drank The Love Potion, 3.1 ml MAC MAC, Lipglass, Shining, Lip Gloss, Drank The Love Potion, 3.1 ml Out of stock Price — for partners → MAC, Black Cherry, Matte, Cream Lipstick, Moody Bloom, 3 g MAC MAC, Black Cherry, Matte, Cream Lipstick, Moody Bloom, 3 g Out of stock Price — for partners → MAC, Matte, Matte Cream, Cream Lipstick, Instant Icon, 3 g MAC MAC, Matte, Matte Cream, Cream Lipstick, Instant Icon, 3 g Out of stock Price — for partners → MAC, Powder Kiss, Hydrating, Cream Lipstick, Luck Be A Lady, 3 g MAC MAC, Powder Kiss, Hydrating, Cream Lipstick, Luck Be A Lady, 3 g Out of stock Price — for partners → MAC, Patent Paint, Lacquer, Liquid Lipstick, 592, Latex Love, 3.8 ml MAC MAC, Patent Paint, Lacquer, Liquid Lipstick, 592, Latex Love, 3.8 ml Out of stock Price — for partners → MAC, Frost, Longwear, Cream Lipstick, Designer Blue, 3 g MAC MAC, Frost, Longwear, Cream Lipstick, Designer Blue, 3 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.