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Lip makeup

7778 products

MAC, Aute Cuture Retro, Liquid Lipstick, Spicy Pimienta, 5 ml MAC MAC, Aute Cuture Retro, Liquid Lipstick, Spicy Pimienta, 5 ml Out of stock Price — for partners → MAC, Aute Cuture Retro, Matte, Liquid Lipstick, Paprika, 5 ml MAC MAC, Aute Cuture Retro, Matte, Liquid Lipstick, Paprika, 5 ml Out of stock Price — for partners → MAC, Patent Paint, Lacquer, Liquid Lipstick, 596, Vinyl Underground, 3.8 ml MAC MAC, Patent Paint, Lacquer, Liquid Lipstick, 596, Vinyl Underground, 3.8 ml Out of stock Price — for partners → MAC, Patrick Starrr, Matte, Cream Lipstick, Slay Ride, 3 g MAC MAC, Patrick Starrr, Matte, Cream Lipstick, Slay Ride, 3 g Out of stock Price — for partners → MAC, Tempting Fate , Matte, Cream Lipstick, Avant Garnet, 3 g MAC MAC, Tempting Fate , Matte, Cream Lipstick, Avant Garnet, 3 g Out of stock Price — for partners → MAC, Viva Glam X Keith Haring, Longwear, Cream Lipstick, Canal Blue, 3 g MAC MAC, Viva Glam X Keith Haring, Longwear, Cream Lipstick, Canal Blue, 3 g Out of stock Price — for partners → MAC, Viva Glam X Keith Haring, Longwear, Cream Lipstick, Red Haring, 3 g MAC MAC, Viva Glam X Keith Haring, Longwear, Cream Lipstick, Red Haring, 3 g Out of stock Price — for partners → MAC, Matte, Matte Cream, Cream Lipstick, Valiant, 3 g MAC MAC, Matte, Matte Cream, Cream Lipstick, Valiant, 3 g Out of stock Price — for partners → MAC, Ladies Lipstick, Semi-matte, Cream Lipstick, Wild Card, 3 g MAC MAC, Ladies Lipstick, Semi-matte, Cream Lipstick, Wild Card, 3 g Out of stock Price — for partners → MAC, Lipglass, Shining, Lip Gloss, Soft Shell, 3.1 ml MAC MAC, Lipglass, Shining, Lip Gloss, Soft Shell, 3.1 ml Out of stock Price — for partners → MAC, Aute Cuture Retro, Matte, Liquid Lipstick, Spicy Pimenton, 5 ml MAC MAC, Aute Cuture Retro, Matte, Liquid Lipstick, Spicy Pimenton, 5 ml Out of stock Price — for partners → MAC, Disney Cruella, Matte Cream, Cream Lipstick, Camden Caper, 3 g MAC MAC, Disney Cruella, Matte Cream, Cream Lipstick, Camden Caper, 3 g Out of stock Price — for partners → MAC, Mini, Matte, Cream Lipstick, Rebel, 1.8 g MAC MAC, Mini, Matte, Cream Lipstick, Rebel, 1.8 g Out of stock Price — for partners → MAC, Retro, Matte, Liquid Lipstick, Ruby Phew Red, 5 ml MAC MAC, Retro, Matte, Liquid Lipstick, Ruby Phew Red, 5 ml Out of stock Price — for partners → MAC, Versicolour , Lip Stain, Liquid Lipstick, Crushing It!, 8.5 ml MAC MAC, Versicolour , Lip Stain, Liquid Lipstick, Crushing It!, 8.5 ml Out of stock Price — for partners → MAC, MAC, Matte, Liquid Lipstick, Off Trend Pony Park, 7 ml MAC MAC, MAC, Matte, Liquid Lipstick, Off Trend Pony Park, 7 ml Out of stock Price — for partners → MAC, Powder Kiss, Matte, Liquid Lipstick, Ruby Boo Red, 5 ml MAC MAC, Powder Kiss, Matte, Liquid Lipstick, Ruby Boo Red, 5 ml Out of stock Price — for partners → MAC, Love Me, Creamy Shaping, Cream Lipstick, 406, Make Me Care, 3 g MAC MAC, Love Me, Creamy Shaping, Cream Lipstick, 406, Make Me Care, 3 g Out of stock Price — for partners → MAC, From Harris With Love, Lip Palette, Roman Revelation: Bright Orange (Matte) + No Place Like LA: Warm Nude (Amplified) + London Grind: Deep purple (Amplified), 3 g MAC MAC, From Harris With Love, Lip Palette, Roman Revelation: Bright Orange (Matte) + No Place Like LA: Warm Nude (Amplified) + London Grind: Deep purple (Amplified), 3 g Out of stock Price — for partners → MAC, Disney Cruella, Liquid Lipstick, Glamarchy, 5 ml MAC MAC, Disney Cruella, Liquid Lipstick, Glamarchy, 5 ml Out of stock Price — for partners → MAC, Ruby`s Crew, Hydrating, Cream Lipstick, Ruby New, 3 g MAC MAC, Ruby`s Crew, Hydrating, Cream Lipstick, Ruby New, 3 g Out of stock Price — for partners → MAC, Retro, Matte, Liquid Lipstick, Silver Spoon, 5 ml MAC MAC, Retro, Matte, Liquid Lipstick, Silver Spoon, 5 ml Out of stock Price — for partners → MAC, Retro, Matte, Liquid Lipstick, Young Attitude, 5 ml MAC MAC, Retro, Matte, Liquid Lipstick, Young Attitude, 5 ml Out of stock Price — for partners → MAC, Lipglass, Shining, Lip Gloss, 344, Low Cut, 3.1 ml MAC MAC, Lipglass, Shining, Lip Gloss, 344, Low Cut, 3.1 ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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