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Lip makeup

7778 products

MAC, Versicolour , Lip Stain, Liquid Lipstick, 102, Optix Orange, 8.5 ml MAC MAC, Versicolour , Lip Stain, Liquid Lipstick, 102, Optix Orange, 8.5 ml Out of stock Price — for partners → MAC, Versicolour , Lip Stain, Liquid Lipstick, 110, Effervescent, 8.5 ml MAC MAC, Versicolour , Lip Stain, Liquid Lipstick, 110, Effervescent, 8.5 ml Out of stock Price — for partners → MAC, Versicolour , Lip Stain, Liquid Lipstick, 112, To The Extreme, 8.5 ml MAC MAC, Versicolour , Lip Stain, Liquid Lipstick, 112, To The Extreme, 8.5 ml Out of stock Price — for partners → MAC, Versicolour , Lip Stain, Liquid Lipstick, 106, No Interruptions, 8.5 ml MAC MAC, Versicolour , Lip Stain, Liquid Lipstick, 106, No Interruptions, 8.5 ml Out of stock Price — for partners → MAC, Lustre, Shine, Cream Lipstick, Gold Xixi, 3 g MAC MAC, Lustre, Shine, Cream Lipstick, Gold Xixi, 3 g Out of stock Price — for partners → MAC, Love Me, Cream Lipstick, 419, You`Re So Vain, 3 g MAC MAC, Love Me, Cream Lipstick, 419, You`Re So Vain, 3 g Out of stock Price — for partners → MAC, Love Me, Creamy Shaping, Cream Lipstick, 415, Joie De Vivre, 3 g MAC MAC, Love Me, Creamy Shaping, Cream Lipstick, 415, Joie De Vivre, 3 g Out of stock Price — for partners → MAC, Love Me, Creamy Shaping, Cream Lipstick, 423, E For Effortless, 3 g MAC MAC, Love Me, Creamy Shaping, Cream Lipstick, 423, E For Effortless, 3 g Out of stock Price — for partners → MAC, Love Me, Creamy Shaping, Cream Lipstick, 427, Shamelessly Vain, 3 g MAC MAC, Love Me, Creamy Shaping, Cream Lipstick, 427, Shamelessly Vain, 3 g Out of stock Price — for partners → MAC, Grand Illusion, Shining, Lip Gloss, Space Bubble, 5 ml MAC MAC, Grand Illusion, Shining, Lip Gloss, Space Bubble, 5 ml Out of stock Price — for partners → MAC, Grand Illusion, Shining, Lip Gloss, Sensory Overload, 5 ml MAC MAC, Grand Illusion, Shining, Lip Gloss, Sensory Overload, 5 ml Out of stock Price — for partners → MAC, Grand Illusion, Shining, Lip Gloss, Peace, Love, Unity, Respect, 5 ml MAC MAC, Grand Illusion, Shining, Lip Gloss, Peace, Love, Unity, Respect, 5 ml Out of stock Price — for partners → MAC, Grand Illusion, Shining, Lip Gloss, Florescence, 5 ml MAC MAC, Grand Illusion, Shining, Lip Gloss, Florescence, 5 ml Out of stock Price — for partners → MAC, Lustre, Shine, Cream Lipstick, Lady Bug, 3 g MAC MAC, Lustre, Shine, Cream Lipstick, Lady Bug, 3 g Out of stock Price — for partners → MAC, Love Me, Creamy Shaping, Cream Lipstick, 422, Mon Coeur, 3 g MAC MAC, Love Me, Creamy Shaping, Cream Lipstick, 422, Mon Coeur, 3 g Out of stock Price — for partners → MAC, Retro, Matte, Liquid Lipstick, 128, Crowned, 5 ml MAC MAC, Retro, Matte, Liquid Lipstick, 128, Crowned, 5 ml Out of stock Price — for partners → MAC, Matte, Matte Cream, Cream Lipstick, 620, Matte Royale, 3 g MAC MAC, Matte, Matte Cream, Cream Lipstick, 620, Matte Royale, 3 g Out of stock Price — for partners → MAC, Teyana Taylor, Lip Liner, Cyber World, 1.14 g MAC MAC, Teyana Taylor, Lip Liner, Cyber World, 1.14 g Out of stock Price — for partners → MAC, Cremesheen, Cream Lipstick, Say The Magic Word, 3 g MAC MAC, Cremesheen, Cream Lipstick, Say The Magic Word, 3 g Out of stock Price — for partners → MAC, Patent Paint, Lacquer, Liquid Lipstick, 590, Red Enamel, 3.8 ml MAC MAC, Patent Paint, Lacquer, Liquid Lipstick, 590, Red Enamel, 3.8 ml Out of stock Price — for partners → MAC, Teyana Taylor, Shining, Lip Gloss, Across Da Board, 3.1 ml MAC MAC, Teyana Taylor, Shining, Lip Gloss, Across Da Board, 3.1 ml Out of stock Price — for partners → MAC, Teyana Taylor, Shining, Lip Gloss, Gonna Love Me, 3.1 ml MAC MAC, Teyana Taylor, Shining, Lip Gloss, Gonna Love Me, 3.1 ml Out of stock Price — for partners → MAC, Love Me, Creamy Shaping, Cream Lipstick, 431, You Do You Makeup, 3 g MAC MAC, Love Me, Creamy Shaping, Cream Lipstick, 431, You Do You Makeup, 3 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Precision, Lip Liner, 01, Red Door, 0.35 g Elizabeth Arden Elizabeth Arden, Beautiful Color, Precision, Lip Liner, 01, Red Door, 0.35 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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