Lip makeup

7778 products

L'Oreal Paris, Color Riche, Cream Lipstick, 630, Beige A Nu, 5 g L'Oréal Paris L'Oreal Paris, Color Riche, Cream Lipstick, 630, Beige A Nu, 5 g Out of stock Price — for partners → L'Oreal Paris, Color Riche, Cream Lipstick, 362, Cappuccino Crystal, 5 g L'Oréal Paris L'Oreal Paris, Color Riche, Cream Lipstick, 362, Cappuccino Crystal, 5 g Out of stock Price — for partners → L'Oreal Paris, Color Riche, Cream Lipstick, 335, Carmin Saint Germain, 5 g L'Oréal Paris L'Oreal Paris, Color Riche, Cream Lipstick, 335, Carmin Saint Germain, 5 g Out of stock Price — for partners → L'Oreal Paris, Color Riche, Cream Lipstick, 297, Red Passion, 5 g L'Oréal Paris L'Oreal Paris, Color Riche, Cream Lipstick, 297, Red Passion, 5 g Out of stock Price — for partners → L'Oreal Paris, Color Riche, Cream Lipstick, 235, Nude, 5 g L'Oréal Paris L'Oreal Paris, Color Riche, Cream Lipstick, 235, Nude, 5 g Out of stock Price — for partners → L'Oreal Paris, Color Riche, Cream Lipstick, 214, Violet Saturne, 5 g L'Oréal Paris L'Oreal Paris, Color Riche, Cream Lipstick, 214, Violet Saturne, 5 g Out of stock Price — for partners → L'Oreal Paris, Color Riche, Cream Lipstick, 135, Dahlia Insolent, 5 g L'Oréal Paris L'Oreal Paris, Color Riche, Cream Lipstick, 135, Dahlia Insolent, 5 g Out of stock Price — for partners → Estee Lauder, Pure Color - Sheer, Roll-On Lip Gloss, 02, Squeeze, 3.1 ml Estee Lauder Estee Lauder, Pure Color - Sheer, Roll-On Lip Gloss, 02, Squeeze, 3.1 ml Out of stock Price — for partners → Estee Lauder, Pure Color Envy, Sculpting, Cream Lipstick, 333, Persuasive, 3.5 g Estee Lauder Estee Lauder, Pure Color Envy, Sculpting, Cream Lipstick, 333, Persuasive, 3.5 g Out of stock Price — for partners → Estee Lauder, Pure Color - Sheer Rush, Lip Gloss, Poppy Shock Rare, 9 ml Estee Lauder Estee Lauder, Pure Color - Sheer Rush, Lip Gloss, Poppy Shock Rare, 9 ml Out of stock Price — for partners → Estee Lauder, Pure Color Love, Natural Oils, Long-Lasting, Cream Lipstick, 601, Beam Me, 3.5 g Estee Lauder Estee Lauder, Pure Color Love, Natural Oils, Long-Lasting, Cream Lipstick, 601, Beam Me, 3.5 g Out of stock Price — for partners → Estee Lauder, Pure Color Love, Natural Oils, Long-Lasting, Cream Lipstick, 403, Skywalker, 3.5 g Estee Lauder Estee Lauder, Pure Color Love, Natural Oils, Long-Lasting, Cream Lipstick, 403, Skywalker, 3.5 g Out of stock Price — for partners → Estee Lauder, Pure Color Envy, Matte, Cream Lipstick, Nr. 450, Bolted Black, 3.5 g Estee Lauder Estee Lauder, Pure Color Envy, Matte, Cream Lipstick, Nr. 450, Bolted Black, 3.5 g Out of stock Price — for partners → Estee Lauder, Pure Color Love Sparkle, Lip Gloss, 403, Euro Flash, 6 ml Estee Lauder Estee Lauder, Pure Color Love Sparkle, Lip Gloss, 403, Euro Flash, 6 ml Out of stock Price — for partners → Estee Lauder, Pure Color Desire - Rouge Excess, Cream Lipstick, 306, Misbehave, 3.1 g Estee Lauder Estee Lauder, Pure Color Desire - Rouge Excess, Cream Lipstick, 306, Misbehave, 3.1 g Out of stock Price — for partners → Estee Lauder, Pure Color Envy ShadowPaint, Liquid Lipstick, 06, Midnight Fury, 4 ml Estee Lauder Estee Lauder, Pure Color Envy ShadowPaint, Liquid Lipstick, 06, Midnight Fury, 4 ml Out of stock Price — for partners → Estee Lauder, Pure Color Love, Natural Oils, Long-Lasting, Cream Lipstick, 600, Blond Star, 3.5 g Estee Lauder Estee Lauder, Pure Color Love, Natural Oils, Long-Lasting, Cream Lipstick, 600, Blond Star, 3.5 g Out of stock Price — for partners → Estee Lauder, Pure Color Envy Paint-On Liquid LipColor, Matte, Liquid Lipstick, 104, Bittersweet, 7 ml Estee Lauder Estee Lauder, Pure Color Envy Paint-On Liquid LipColor, Matte, Liquid Lipstick, 104, Bittersweet, 7 ml Out of stock Price — for partners → Estee Lauder, Pure Color Love, Cream Lipstick, 490, Femme Bot, 3.5 g Estee Lauder Estee Lauder, Pure Color Love, Cream Lipstick, 490, Femme Bot, 3.5 g Out of stock Price — for partners → Estee Lauder, Pure Color Envy ShadowPaint, Liquid Lipstick, 05, Mood, 4 ml Estee Lauder Estee Lauder, Pure Color Envy ShadowPaint, Liquid Lipstick, 05, Mood, 4 ml Out of stock Price — for partners → Estee Lauder, Pure Color Envy Paint-On Liquid LipColor, Matte, Liquid Lipstick, 307, Wicked Gleam, 7 ml Estee Lauder Estee Lauder, Pure Color Envy Paint-On Liquid LipColor, Matte, Liquid Lipstick, 307, Wicked Gleam, 7 ml Out of stock Price — for partners → Estee Lauder, Pure Color Love, Natural Oils, Long-Lasting, Cream Lipstick, 170, Space Mink, 3.5 g Estee Lauder Estee Lauder, Pure Color Love, Natural Oils, Long-Lasting, Cream Lipstick, 170, Space Mink, 3.5 g Out of stock Price — for partners → Estee Lauder, Pure Color Envy Paint-On Liquid LipColor, Matte, Liquid Lipstick, 305, Patently Peach, 7 ml Estee Lauder Estee Lauder, Pure Color Envy Paint-On Liquid LipColor, Matte, Liquid Lipstick, 305, Patently Peach, 7 ml Out of stock Price — for partners → Estee Lauder, Pure Color Love Sparkle, Lip Gloss, 501, Smoked Glass, 6 ml Estee Lauder Estee Lauder, Pure Color Love Sparkle, Lip Gloss, 501, Smoked Glass, 6 ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.