Lip makeup

7776 products

Estee Lauder, Pure Color Envy Paint-On Liquid LipColor, Matte, Liquid Lipstick, 307, Wicked Gleam, 7 ml Estee Lauder Estee Lauder, Pure Color Envy Paint-On Liquid LipColor, Matte, Liquid Lipstick, 307, Wicked Gleam, 7 ml Out of stock Price — for partners → Estee Lauder, Pure Color Love, Natural Oils, Long-Lasting, Cream Lipstick, 170, Space Mink, 3.5 g Estee Lauder Estee Lauder, Pure Color Love, Natural Oils, Long-Lasting, Cream Lipstick, 170, Space Mink, 3.5 g Out of stock Price — for partners → Estee Lauder, Pure Color Envy Paint-On Liquid LipColor, Matte, Liquid Lipstick, 305, Patently Peach, 7 ml Estee Lauder Estee Lauder, Pure Color Envy Paint-On Liquid LipColor, Matte, Liquid Lipstick, 305, Patently Peach, 7 ml Out of stock Price — for partners → Estee Lauder, Pure Color Love Sparkle, Lip Gloss, 501, Smoked Glass, 6 ml Estee Lauder Estee Lauder, Pure Color Love Sparkle, Lip Gloss, 501, Smoked Glass, 6 ml Out of stock Price — for partners → Estee Lauder, Pure Color Love, Natural Oils, Long-Lasting, Cream Lipstick, 180, Black Star, 3.5 g Estee Lauder Estee Lauder, Pure Color Love, Natural Oils, Long-Lasting, Cream Lipstick, 180, Black Star, 3.5 g Out of stock Price — for partners → Estee Lauder, Pure Color Envy Paint-On Liquid LipColor, Matte, Liquid Lipstick, 522, Red Noir, 7 ml Estee Lauder Estee Lauder, Pure Color Envy Paint-On Liquid LipColor, Matte, Liquid Lipstick, 522, Red Noir, 7 ml Out of stock Price — for partners → Estee Lauder, Pure Color Love, Matte, Liquid Lipstick, 303, Flash Burn, 6 ml Estee Lauder Estee Lauder, Pure Color Love, Matte, Liquid Lipstick, 303, Flash Burn, 6 ml Out of stock Price — for partners → Estee Lauder, Pure Color Love, High Shine, Liquid Lipstick, 401, Grape Addiction, 6 ml Estee Lauder Estee Lauder, Pure Color Love, High Shine, Liquid Lipstick, 401, Grape Addiction, 6 ml Out of stock Price — for partners → Estee Lauder, Pure Color, Shining, Lip Gloss, 402, Star Storn, 6 ml Estee Lauder Estee Lauder, Pure Color, Shining, Lip Gloss, 402, Star Storn, 6 ml Out of stock Price — for partners → Estee Lauder, Pure Color Illuminating, Cream Lipstick, 917, Light Heart, 1.8 g Estee Lauder Estee Lauder, Pure Color Illuminating, Cream Lipstick, 917, Light Heart, 1.8 g Out of stock Price — for partners → Estee Lauder, Pure Color Illuminating, Cream Lipstick, 916, Party, 1.8 g Estee Lauder Estee Lauder, Pure Color Illuminating, Cream Lipstick, 916, Party, 1.8 g Out of stock Price — for partners → Estee Lauder, Pure Color Illuminating, Cream Lipstick, 915, Royalty, 1.8 g Estee Lauder Estee Lauder, Pure Color Illuminating, Cream Lipstick, 915, Royalty, 1.8 g Out of stock Price — for partners → Estee Lauder, Pure Color Illuminating, Cream Lipstick, 909, Virtual Star, 1.8 g Estee Lauder Estee Lauder, Pure Color Illuminating, Cream Lipstick, 909, Virtual Star, 1.8 g Out of stock Price — for partners → Estee Lauder, Pure Color Desire - Rouge Excess, Smooth Finish, Cream Lipstick, 213, Touch Me, 3.1 g Estee Lauder Estee Lauder, Pure Color Desire - Rouge Excess, Smooth Finish, Cream Lipstick, 213, Touch Me, 3.1 g Out of stock Price — for partners → Estee Lauder, Pure Color - Illuminating Shine, Paraben-Free, Sheer Shine, Cream Lipstick, Nr. 333, Persuasive, 1.8 g Estee Lauder Estee Lauder, Pure Color - Illuminating Shine, Paraben-Free, Sheer Shine, Cream Lipstick, Nr. 333, Persuasive, 1.8 g Out of stock Price — for partners → Estee Lauder, Pure Color Envy, Matte, Cream Lipstick, 559, Demand, 3.5 g Estee Lauder Estee Lauder, Pure Color Envy, Matte, Cream Lipstick, 559, Demand, 3.5 g Out of stock Price — for partners → Estee Lauder, Pure Color Envy, Matte, Cream Lipstick, 558, Marvelous, 3.5 g Estee Lauder Estee Lauder, Pure Color Envy, Matte, Cream Lipstick, 558, Marvelous, 3.5 g Out of stock Price — for partners → Estee Lauder, Pure Color Envy - Matte, Cream Lipstick, 553, Passion, 3.5 g Estee Lauder Estee Lauder, Pure Color Envy - Matte, Cream Lipstick, 553, Passion, 3.5 g Out of stock Price — for partners → Estee Lauder, Pure Color, Glossy Stain, Cream Lipstick, 03, Golden Violet, 2.5 g Estee Lauder Estee Lauder, Pure Color, Glossy Stain, Cream Lipstick, 03, Golden Violet, 2.5 g Out of stock Price — for partners → Estee Lauder, Pure Color, Glossy Stain, Cream Lipstick, 07, Summer Melon, 2.5 g Estee Lauder Estee Lauder, Pure Color, Glossy Stain, Cream Lipstick, 07, Summer Melon, 2.5 g Out of stock Price — for partners → Estee Lauder, Bronze Goddess Pure Color Sheer , Lip Gloss, 01, Succulent, 3.1 ml Estee Lauder Estee Lauder, Bronze Goddess Pure Color Sheer , Lip Gloss, 01, Succulent, 3.1 ml Out of stock Price — for partners → Estee Lauder, Pure Color - Sheer Rush, Lip Gloss, Pleksi Pink, 9 ml Estee Lauder Estee Lauder, Pure Color - Sheer Rush, Lip Gloss, Pleksi Pink, 9 ml Out of stock Price — for partners → Estee Lauder, Pure Color, Lip Gloss, 68, Shimmering Mirage, 6 ml Estee Lauder Estee Lauder, Pure Color, Lip Gloss, 68, Shimmering Mirage, 6 ml Out of stock Price — for partners → Estee Lauder, Pure Color, Shining, Lip Gloss, Techno, 6 ml Estee Lauder Estee Lauder, Pure Color, Shining, Lip Gloss, Techno, 6 ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.