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Lip makeup

7762 products

Christian Dior, Couture Colour, Velvet, Cream Lipstick, 300, Nude Style, Refill, 3.5 g Christian Dior Christian Dior, Couture Colour, Velvet, Cream Lipstick, 300, Nude Style, Refill, 3.5 g Out of stock Price — for partners → Christian Dior, Addict, Shine, Cream Lipstick, 980, Dior Tarot, Refillable, 3.2 g Christian Dior Christian Dior, Addict, Shine, Cream Lipstick, 980, Dior Tarot, Refillable, 3.2 g Out of stock Price — for partners → Christian Dior, Addict, Shine, Cream Lipstick, 974, Zodiac Red, Refillable, 3.2 g Christian Dior Christian Dior, Addict, Shine, Cream Lipstick, 974, Zodiac Red, Refillable, 3.2 g Out of stock Price — for partners → Christian Dior, Couture Colour, Satin Finish, Cream Lipstick, 525, Cherie, Refill, 3.5 g Christian Dior Christian Dior, Couture Colour, Satin Finish, Cream Lipstick, 525, Cherie, Refill, 3.5 g Out of stock Price — for partners → Christian Dior, Addict, Shine, Cream Lipstick, 456, Cosmic Pink, Refillable, 3.2 g Christian Dior Christian Dior, Addict, Shine, Cream Lipstick, 456, Cosmic Pink, Refillable, 3.2 g Out of stock Price — for partners → Christian Dior, Couture Colour, Matte, Cream Lipstick, 100, Nude Look, Refill, 3.5 g Christian Dior Christian Dior, Couture Colour, Matte, Cream Lipstick, 100, Nude Look, Refill, 3.5 g Out of stock Price — for partners → Christian Dior, Addict, Shine, Cream Lipstick, 211, Jardin Dore, Refillable, 3.2 g Christian Dior Christian Dior, Addict, Shine, Cream Lipstick, 211, Jardin Dore, Refillable, 3.2 g Out of stock Price — for partners → Christian Dior, Dior, Lip Liner, 628, Verone, 1.2 g Christian Dior Christian Dior, Dior, Lip Liner, 628, Verone, 1.2 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Satin Finish, Cream Lipstick, 540, Silky Coral, 3.5 g Christian Dior Christian Dior, Dior Rouge, Satin Finish, Cream Lipstick, 540, Silky Coral, 3.5 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Satin Finish, Cream Lipstick, Nude Fauve, 3.5 g Christian Dior Christian Dior, Dior Rouge, Satin Finish, Cream Lipstick, Nude Fauve, 3.5 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Satin Finish, Cream Lipstick, Rose Feline, 3.5 g Christian Dior Christian Dior, Dior Rouge, Satin Finish, Cream Lipstick, Rose Feline, 3.5 g Out of stock Price — for partners → Christian Dior, Addict, Glow, Lip Balm, 007, Rasberry, 3.2 g Christian Dior Christian Dior, Addict, Glow, Lip Balm, 007, Rasberry, 3.2 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Satin Finish, Cream Lipstick, 200, Nude Touch, 3.5 g Christian Dior Christian Dior, Dior Rouge, Satin Finish, Cream Lipstick, 200, Nude Touch, 3.5 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Satin Matte, Cream Lipstick, Soft Burgundy, 3.5 g Christian Dior Christian Dior, Dior Rouge, Satin Matte, Cream Lipstick, Soft Burgundy, 3.5 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Satin Matte, Cream Lipstick, Iconic Red, 3.5 g Christian Dior Christian Dior, Dior Rouge, Satin Matte, Cream Lipstick, Iconic Red, 3.5 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Satin Finish, Cream Lipstick, 963, Leopardess Velvet Finish, 3.5 g Christian Dior Christian Dior, Dior Rouge, Satin Finish, Cream Lipstick, 963, Leopardess Velvet Finish, 3.5 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 626, Forever Famous, 3.2 g Christian Dior Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 626, Forever Famous, 3.2 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 458, Forever Paris, 3.2 g Christian Dior Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 458, Forever Paris, 3.2 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 400, Nude Line, 3.2 g Christian Dior Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 400, Nude Line, 3.2 g Out of stock Price — for partners → Christian Dior, Addict, Glow, Lip Balm, 006, Berry, 3.2 g Christian Dior Christian Dior, Addict, Glow, Lip Balm, 006, Berry, 3.2 g Out of stock Price — for partners → Christian Dior, Addict, Shine, Cream Lipstick, 856, Refill, 3.2 g Christian Dior Christian Dior, Addict, Shine, Cream Lipstick, 856, Refill, 3.2 g Out of stock Price — for partners → Christian Dior, Addict, Shine, Cream Lipstick, 744, Diorama, Refill, 3.2 g Christian Dior Christian Dior, Addict, Shine, Cream Lipstick, 744, Diorama, Refill, 3.2 g Out of stock Price — for partners → Christian Dior, Addict, Shine, Cream Lipstick, 531, Fauvre, Refill, 3.2 g Christian Dior Christian Dior, Addict, Shine, Cream Lipstick, 531, Fauvre, Refill, 3.2 g Out of stock Price — for partners → Christian Dior, Addict, Shine, Cream Lipstick, 918, Bar, Refillable, 3.2 g Christian Dior Christian Dior, Addict, Shine, Cream Lipstick, 918, Bar, Refillable, 3.2 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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