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Lip makeup

7776 products

Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 626, Forever Famous, 3.2 g Christian Dior Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 626, Forever Famous, 3.2 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 458, Forever Paris, 3.2 g Christian Dior Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 458, Forever Paris, 3.2 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 400, Nude Line, 3.2 g Christian Dior Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 400, Nude Line, 3.2 g Out of stock Price — for partners → Christian Dior, Addict, Glow, Lip Balm, 006, Berry, 3.2 g Christian Dior Christian Dior, Addict, Glow, Lip Balm, 006, Berry, 3.2 g Out of stock Price — for partners → Christian Dior, Addict, Shine, Cream Lipstick, 856, Refill, 3.2 g Christian Dior Christian Dior, Addict, Shine, Cream Lipstick, 856, Refill, 3.2 g Out of stock Price — for partners → Christian Dior, Addict, Shine, Cream Lipstick, 744, Diorama, Refill, 3.2 g Christian Dior Christian Dior, Addict, Shine, Cream Lipstick, 744, Diorama, Refill, 3.2 g Out of stock Price — for partners → Christian Dior, Addict, Shine, Cream Lipstick, 531, Fauvre, Refill, 3.2 g Christian Dior Christian Dior, Addict, Shine, Cream Lipstick, 531, Fauvre, Refill, 3.2 g Out of stock Price — for partners → Christian Dior, Addict, Shine, Cream Lipstick, 918, Bar, Refillable, 3.2 g Christian Dior Christian Dior, Addict, Shine, Cream Lipstick, 918, Bar, Refillable, 3.2 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 210, Forever Naturelle, 3.2 g Christian Dior Christian Dior, Dior Rouge, Jojoba, Cream Lipstick, 210, Forever Naturelle, 3.2 g Out of stock Price — for partners → Christian Dior, Addict Lip Tattoo, Long-Lasting, Liquid Lipstick, 491, Redwood, 6 ml Christian Dior Christian Dior, Addict Lip Tattoo, Long-Lasting, Liquid Lipstick, 491, Redwood, 6 ml Out of stock Price — for partners → Christian Dior, Dior Rouge, Satin Matte, Cream Lipstick, 757, Pink Paw, 3.5 g Christian Dior Christian Dior, Dior Rouge, Satin Matte, Cream Lipstick, 757, Pink Paw, 3.5 g Out of stock Price — for partners → Christian Dior, Addict, Maximizer, Lip Plumper, 050, Holo Silver, 6 ml Christian Dior Christian Dior, Addict, Maximizer, Lip Plumper, 050, Holo Silver, 6 ml Out of stock Price — for partners → Christian Dior, Dior Rouge, Satin Matte, Cream Lipstick, 564, Pink Leopard, 3.5 g Christian Dior Christian Dior, Dior Rouge, Satin Matte, Cream Lipstick, 564, Pink Leopard, 3.5 g Out of stock Price — for partners → Christian Dior, Addict, Maximizer, Lip Plumper, 049, Pure Copper, 6 ml Christian Dior Christian Dior, Addict, Maximizer, Lip Plumper, 049, Pure Copper, 6 ml Out of stock Price — for partners → Christian Dior, Addict, Glow, Lip Balm, 000, Universal Clear, 3.2 g Christian Dior Christian Dior, Addict, Glow, Lip Balm, 000, Universal Clear, 3.2 g Out of stock Price — for partners → Christian Dior, Dior Forever, Liquid Lipstick, 999, 6 ml Christian Dior Christian Dior, Dior Forever, Liquid Lipstick, 999, 6 ml Out of stock Price — for partners → Christian Dior, Addict, Glow, Lip Balm, 059, Red, 3.2 g Christian Dior Christian Dior, Addict, Glow, Lip Balm, 059, Red, 3.2 g Out of stock Price — for partners → Christian Dior, Addict, Lacquer, Cream Lipstick, 677, Indie Rose, 3.2 g Christian Dior Christian Dior, Addict, Lacquer, Cream Lipstick, 677, Indie Rose, 3.2 g Out of stock Price — for partners → Christian Dior, Dior Forever, Transfer-Proof, Cream Lipstick, 518, Forever Confident, 3.2 g Christian Dior Christian Dior, Dior Forever, Transfer-Proof, Cream Lipstick, 518, Forever Confident, 3.2 g Out of stock Price — for partners → Christian Dior, Dior Forever, Transfer-Proof, Cream Lipstick, 500, Nude Soul, 3.2 g Christian Dior Christian Dior, Dior Forever, Transfer-Proof, Cream Lipstick, 500, Nude Soul, 3.2 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Satin Finish, Cream Lipstick, 471, Enchanted Pink, 3.5 g Christian Dior Christian Dior, Dior Rouge, Satin Finish, Cream Lipstick, 471, Enchanted Pink, 3.5 g Out of stock Price — for partners → Christian Dior, Dior, Lip Liner, 277, Osee, 1.2 g Christian Dior Christian Dior, Dior, Lip Liner, 277, Osee, 1.2 g Out of stock Price — for partners → Christian Dior, Dior, Lip Liner, 964, Ambitious, 1.2 g Christian Dior Christian Dior, Dior, Lip Liner, 964, Ambitious, 1.2 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Satin Finish, Cream Lipstick, 674, Midnight Rose Velvet, 3.5 g Christian Dior Christian Dior, Dior Rouge, Satin Finish, Cream Lipstick, 674, Midnight Rose Velvet, 3.5 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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