Lip makeup

7756 products

Rouge Artist Matte Liquid Lipstick - Matte lipstick 4.5 ml. Make Up For Ever Rouge Artist Matte Liquid Lipstick - Matte lipstick 4.5 ml. Out of stock Price — for partners → Rouge Artist Matte Liquid Lipstick - Matte lipstick 4.5 ml. Make Up For Ever Rouge Artist Matte Liquid Lipstick - Matte lipstick 4.5 ml. Out of stock Price — for partners → Rouge Artist Matte Liquid Lipstick - Matte lipstick 4.5 ml. Make Up For Ever Rouge Artist Matte Liquid Lipstick - Matte lipstick 4.5 ml. Out of stock Price — for partners → Rouge Artist Matte Liquid Lipstick - Matte lipstick 4.5 ml. Make Up For Ever Rouge Artist Matte Liquid Lipstick - Matte lipstick 4.5 ml. Out of stock Price — for partners → High Performance Lipstick 4 g Artdeco High Performance Lipstick 4 g Out of stock Price — for partners → Lifter Gloss - Moisturizing lip gloss 5.4 ml. Maybelline Lifter Gloss - Moisturizing lip gloss 5.4 ml. Out of stock Price — for partners → Line Loud Lip Pencil - Contour Lip Pencil 1.2 g. Revlon Professional Line Loud Lip Pencil - Contour Lip Pencil 1.2 g. Out of stock Price — for partners → L'Absolu Rouge Cream Lipstick 3,4 g Lancome L'Absolu Rouge Cream Lipstick 3,4 g Out of stock Price — for partners → Rouge Coco Flash Lipstick - Moisturizing glossy lipstick 3 g Chanel Rouge Coco Flash Lipstick - Moisturizing glossy lipstick 3 g Out of stock Price — for partners → Rouge Allure Velvet Luminous Matte Lip Colour. Chanel Rouge Allure Velvet Luminous Matte Lip Colour. Out of stock Price — for partners → Rouge Coco Flash Lipstick - Moisturizing glossy lipstick 3 g Chanel Rouge Coco Flash Lipstick - Moisturizing glossy lipstick 3 g Out of stock Price — for partners → Rouge Allure L`Extrait Lipstick - Hydrating lipstick 2 g. Chanel Rouge Allure L`Extrait Lipstick - Hydrating lipstick 2 g. Out of stock Price — for partners → Maybelline Color Sensational Mattes Nudes Lipstick long-lasting lipstick for a matte effect 986 Melted Chocolate 4.2 g. Maybelline Maybelline Color Sensational Mattes Nudes Lipstick long-lasting lipstick for a matte effect 986 Melted Chocolate 4.2 g. Out of stock Price — for partners → The Slim Velvet Radical Matte Lipstick - Matte lipstick 2 g. Yves Saint Laurent The Slim Velvet Radical Matte Lipstick - Matte lipstick 2 g. Out of stock Price — for partners → Technosatin Gel Lipstick - Satin lipstick 3.3 g. Shiseido Technosatin Gel Lipstick - Satin lipstick 3.3 g. Out of stock Price — for partners → Technosatin Gel Lipstick - Satin lipstick 3.3 g. Shiseido Technosatin Gel Lipstick - Satin lipstick 3.3 g. Out of stock Price — for partners → Anastasia Beverly Hills Satin Lipstick Anastasia Beverly Hills Anastasia Beverly Hills Satin Lipstick Out of stock Price — for partners → Anastasia Beverly Hills Anastasia Beverly Hills Satin Lipstick Out of stock Price — for partners → Anastasia Beverly Crystal Lipgloss Anastasia Beverly Hills Anastasia Beverly Crystal Lipgloss Out of stock Price — for partners → Lipboost Caramel - Lip Gloss. Tolure Cosmetics Lipboost Caramel - Lip Gloss. Out of stock Price — for partners → Lipboost Clear - Lesk na rty Tolure Cosmetics Lipboost Clear - Lesk na rty Out of stock Price — for partners → Clarins Instant Light Natural Lip Perfector Clarins Clarins Instant Light Natural Lip Perfector Out of stock Price — for partners → X Roxi Cherry Blossom Lip Kit Makeup Revolution X Roxi Cherry Blossom Lip Kit Out of stock Price — for partners → Lover Lip Contour Kit - Sada na rty Makeup Revolution Lover Lip Contour Kit - Sada na rty Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.