Lip makeup

7758 products

X Roxi Cherry Blossom Lip Kit Makeup Revolution X Roxi Cherry Blossom Lip Kit Out of stock Price — for partners → Lover Lip Contour Kit - Sada na rty Makeup Revolution Lover Lip Contour Kit - Sada na rty Out of stock Price — for partners → Moisturizing lip gloss Rouge Coco Gloss 5.5 g Chanel Moisturizing lip gloss Rouge Coco Gloss 5.5 g Out of stock Price — for partners → Revolution PRO New Neutral Lipliner 0,18 g Makeup Revolution Revolution PRO New Neutral Lipliner 0,18 g Out of stock Price — for partners → Lip Liner - Lip pencil. Barry M Lip Liner - Lip pencil. Out of stock Price — for partners → Медовый блеск для губ 3,8 мл. Max Factor Медовый блеск для губ 3,8 мл. Out of stock Price — for partners → Медовый блеск для губ 3,8 мл. Max Factor Медовый блеск для губ 3,8 мл. Out of stock Price — for partners → Guerlain Rouge G Lipstick. Guerlain Guerlain Rouge G Lipstick. Out of stock Price — for partners → Guerlain Rouge G Lipstick. Guerlain Guerlain Rouge G Lipstick. Out of stock Price — for partners → Ultra Gloss lipstick Miss Pupa (Ultra Brilliant Lips tick ) 2.4 ml Pupa Milano Ultra Gloss lipstick Miss Pupa (Ultra Brilliant Lips tick ) 2.4 ml Out of stock Price — for partners → Длинная (жидкая помада) 2 x 4 мл. Pupa Milano Длинная (жидкая помада) 2 x 4 мл. Out of stock Price — for partners → "I'm Lipstick - Lipstick 3.5 g" Pupa Milano "I'm Lipstick - Lipstick 3.5 g" Out of stock Price — for partners → The Lip Liner 1.2 g. Lancome The Lip Liner 1.2 g. Out of stock Price — for partners → "Губная помада 3,1 г" Giorgio Armani "Губная помада 3,1 г" Out of stock Price — for partners → Powermatte Lipstick 1,5 g NARS Powermatte Lipstick 1,5 g Out of stock Price — for partners → Powermatte Lipstick 1,5 g NARS Powermatte Lipstick 1,5 g Out of stock Price — for partners → Afterglow Lip Balm 3 g NARS Afterglow Lip Balm 3 g Out of stock Price — for partners → The Lip Liner Guerlain The Lip Liner Out of stock Price — for partners → Advanced Ceramide Complex Lip Color 4 g Elizabeth Arden Advanced Ceramide Complex Lip Color 4 g Out of stock Price — for partners → Thrill Seeker Lip Latex - Liquid lipstick with high gloss 6 ml. Rimmel London Thrill Seeker Lip Latex - Liquid lipstick with high gloss 6 ml. Out of stock Price — for partners → Thrill Seeker Lip Latex - Liquid lipstick with high gloss 6 ml. Rimmel London Thrill Seeker Lip Latex - Liquid lipstick with high gloss 6 ml. Out of stock Price — for partners → Thrill Seeker Lip Latex - Liquid lipstick with high gloss 6 ml. Rimmel London Thrill Seeker Lip Latex - Liquid lipstick with high gloss 6 ml. Out of stock Price — for partners → Opaque liquid lipstick Stay Matte (Liquid Lips tick) 5.5 ml. Rimmel London Opaque liquid lipstick Stay Matte (Liquid Lips tick) 5.5 ml. Out of stock Price — for partners → Oh My Gloss! Butter Me Up Lip Gloss - Ultra hydrating butter lip balm 15 ml. Rimmel London Oh My Gloss! Butter Me Up Lip Gloss - Ultra hydrating butter lip balm 15 ml. Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.