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Lip makeup

7708 products

Tom Ford Slim Lip Color Shine 151 Iconic Nude Tom Ford Tom Ford Slim Lip Color Shine 151 Iconic Nude Out of stock Price — for partners → Tom Ford Slim Lip Color Shine 153 Velvet Tux Tom Ford Tom Ford Slim Lip Color Shine 153 Velvet Tux Out of stock Price — for partners → Tom Ford Slim Lip Color Shine - # 155 Atelier Red 0.9g Tom Ford Tom Ford Slim Lip Color Shine - # 155 Atelier Red 0.9g Out of stock Price — for partners → Tom Ford Slim Lip Color Shine 156 Final Bow Tom Ford Tom Ford Slim Lip Color Shine 156 Final Bow Out of stock Price — for partners → Tom Ford Slim Lip Color Shine - # 16 Scarlet Rouge 0.9g Tom Ford Tom Ford Slim Lip Color Shine - # 16 Scarlet Rouge 0.9g Out of stock Price — for partners → Tom Ford Liquid Lip Luxe Matte Camellia 6 ml Tom Ford Tom Ford Liquid Lip Luxe Matte Camellia 6 ml Out of stock Price — for partners → Tom Ford Liquid Lip Luxe Matte - #16 Scarlet Rouge 6ml|0.2oz Tom Ford Tom Ford Liquid Lip Luxe Matte - #16 Scarlet Rouge 6ml|0.2oz Out of stock Price — for partners → Tom Ford Ultra Shine Lip Color - # 159 Solaire 3.3g|0.11oz Tom Ford Tom Ford Ultra Shine Lip Color - # 159 Solaire 3.3g|0.11oz Out of stock Price — for partners → Tom Ford Ultra-Shine Lip Color 34 Rosé Irisé Tom Ford Tom Ford Ultra-Shine Lip Color 34 Rosé Irisé Out of stock Price — for partners → Tom Ford Ultra-Shine Lip Color 31 Ile D´Amour Tom Ford Tom Ford Ultra-Shine Lip Color 31 Ile D´Amour Out of stock Price — for partners → Tom Ford Ultra Shine Lip Color - # 33 Plage Nue 3.3g|0.11oz Tom Ford Tom Ford Ultra Shine Lip Color - # 33 Plage Nue 3.3g|0.11oz Out of stock Price — for partners → Tom Ford Ultra-Shine Lip Color 160 Ile Privée Tom Ford Tom Ford Ultra-Shine Lip Color 160 Ile Privée Out of stock Price — for partners → Tom Ford Lip Color Matte 100 3g Tom Ford Tom Ford Lip Color Matte 100 3g Out of stock Price — for partners → Tom Ford Lip Color Satin Matte - #91 Lucky Star 3.3g|0.11oz Tom Ford Tom Ford Lip Color Satin Matte - #91 Lucky Star 3.3g|0.11oz Out of stock Price — for partners → Tom Ford Lip Color Satin Matte - #92 Charmed 3.3g|0.11oz Tom Ford Tom Ford Lip Color Satin Matte - #92 Charmed 3.3g|0.11oz Out of stock Price — for partners → Tom Ford Lip Color Satin Matte - # 26 To Die For 3.3g|0.11oz Tom Ford Tom Ford Lip Color Satin Matte - # 26 To Die For 3.3g|0.11oz Out of stock Price — for partners → Tom Ford Lip Color Matte - # 08 Velvet Cherry 3g|0.1oz Tom Ford Tom Ford Lip Color Matte - # 08 Velvet Cherry 3g|0.1oz Out of stock Price — for partners → Chanel Le Crayon Levres Longwear Lip Pencil #158 Rose Naturel Chanel Chanel Le Crayon Levres Longwear Lip Pencil #158 Rose Naturel Out of stock Price — for partners → Cle de Peau Beaute Matte Lipstick - 115 Pink Honeysuckle Cle de Peau Beaute Cle de Peau Beaute Matte Lipstick - 115 Pink Honeysuckle Out of stock Price — for partners → Cle de Peau Beaute Radiant Lip Gloss - 4 Pink Aura 8 ml Cle de Peau Beaute Cle de Peau Beaute Radiant Lip Gloss - 4 Pink Aura 8 ml Out of stock Price — for partners → Cle de Peau Beaute Radiant Lip Gloss - 3 Charm 8 ml Cle de Peau Beaute Cle de Peau Beaute Radiant Lip Gloss - 3 Charm 8 ml Out of stock Price — for partners → Clé de Peau Beauté Matte Lipstick - 114 Spendorous Cle de Peau Beaute Clé de Peau Beauté Matte Lipstick - 114 Spendorous Out of stock Price — for partners → I´m Matt Lipstick 3,5 g Pupa Milano I´m Matt Lipstick 3,5 g Out of stock Price — for partners → I´m Matt Lipstick 3,5 g Pupa Milano I´m Matt Lipstick 3,5 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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