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Lip makeup

7708 products

I´m Matt Lipstick 3,5 g Pupa Milano I´m Matt Lipstick 3,5 g Out of stock Price — for partners → Sisley Phyto Rouge Velvet Lipstick - 30 Orange Spice 3 g Sisley Sisley Phyto Rouge Velvet Lipstick - 30 Orange Spice 3 g Out of stock Price — for partners → Sisley Phyto Rouge Velvet Lipstick - 31 Orange Fawn 3 g Sisley Sisley Phyto Rouge Velvet Lipstick - 31 Orange Fawn 3 g Out of stock Price — for partners → Sisley Phyto Rouge Velvet Lipstick - 40 Rouge Icon 3 g Sisley Sisley Phyto Rouge Velvet Lipstick - 40 Rouge Icon 3 g Out of stock Price — for partners → Sisley Phyto Rouge Velvet Lipstick - 41 Rouge Flame 3 g Sisley Sisley Phyto Rouge Velvet Lipstick - 41 Rouge Flame 3 g Out of stock Price — for partners → Sisley Phyto Rouge Velvet Lipstick - 42 Rouge Royal 3 g Sisley Sisley Phyto Rouge Velvet Lipstick - 42 Rouge Royal 3 g Out of stock Price — for partners → Sisley Paris Phyto-Rouge Velvet 3 g 43 Rouge Ardent Sisley Sisley Paris Phyto-Rouge Velvet 3 g 43 Rouge Ardent Out of stock Price — for partners → Lancome L'Absolu Gloss Sheer - # 383 Premier Baiser 8ml|0.27oz Lancome Lancome L'Absolu Gloss Sheer - # 383 Premier Baiser 8ml|0.27oz Out of stock Price — for partners → NARS Powermatte Long-Lasting Lipstick, Size: .05Oz, Free Bird NARS NARS Powermatte Long-Lasting Lipstick, Size: .05Oz, Free Bird Out of stock Price — for partners → NARS Powermatte Long-Lasting Lipstick, Size: .05Oz, Highway To Hell NARS NARS Powermatte Long-Lasting Lipstick, Size: .05Oz, Highway To Hell Out of stock Price — for partners → Nars air matte lip color -ravished .24 oz NARS Nars air matte lip color -ravished .24 oz Out of stock Price — for partners → NARS Powermatte Long-Lasting Lipstick, Size: .05Oz, Modern Love NARS NARS Powermatte Long-Lasting Lipstick, Size: .05Oz, Modern Love Out of stock Price — for partners → NARS Air Matte Lip Color - # Dragon Girl (Vivid Siren Red) 7.5ml|0.24oz NARS NARS Air Matte Lip Color - # Dragon Girl (Vivid Siren Red) 7.5ml|0.24oz Out of stock Price — for partners → NARS Powermatte Lip Pigment - # Rock With You (Deep Mulberry) 5.5ml|0.18oz NARS NARS Powermatte Lip Pigment - # Rock With You (Deep Mulberry) 5.5ml|0.18oz Out of stock Price — for partners → NARS Powermatte High Intensity Lip Pencil - 132 Dragon Girl 0.08oz NARS NARS Powermatte High Intensity Lip Pencil - 132 Dragon Girl 0.08oz Out of stock Price — for partners → NARS Powermatte High-Intensity Long-Lasting Lip Pencil, Size: 0.09Oz, Take Me Home NARS NARS Powermatte High-Intensity Long-Lasting Lip Pencil, Size: 0.09Oz, Take Me Home Out of stock Price — for partners → Giorgio Armani Lip Power Matte Longwear & Caring Intense Matte Lipstick - # 603 Dramatic 3.1g|0.11oz Giorgio Armani Giorgio Armani Lip Power Matte Longwear & Caring Intense Matte Lipstick - # 603 Dramatic 3.1g|0.11oz Out of stock Price — for partners → Pupa Miss Pupa Ultra Brilliant Lipstick 100 - Cream 2,4 ml Pupa Milano Pupa Miss Pupa Ultra Brilliant Lipstick 100 - Cream 2,4 ml Out of stock Price — for partners → Maybelline Color Sensational Lipstick rtěnka 385 Ruby For Me 3,3 g Maybelline Maybelline Color Sensational Lipstick rtěnka 385 Ruby For Me 3,3 g Out of stock Price — for partners → MAC Macximal Silky Matte Lipstick 617 Velvet Teddy 3.5g | 0.12 oz MAC MAC Macximal Silky Matte Lipstick 617 Velvet Teddy 3.5g | 0.12 oz Out of stock Price — for partners → MAC Cosmetics Locked Kiss Ink 24 Hour MAC MAC Cosmetics Locked Kiss Ink 24 Hour Out of stock Price — for partners → Christian Dior Addict Lip Maximizer Gloss - # 026 Intense Mauve 6ml|0.2oz Christian Dior Christian Dior Addict Lip Maximizer Gloss - # 026 Intense Mauve 6ml|0.2oz Out of stock Price — for partners → CLINIQUE Pop Plush Creamy Lip Gloss, Size: .11 Oz, Bubblegum Clinique CLINIQUE Pop Plush Creamy Lip Gloss, Size: .11 Oz, Bubblegum Out of stock Price — for partners → Makeup Revolution I Heart Revolution Lip Gloss Chocolate Fudge Lip Gloss 1pc Makeup Revolution Makeup Revolution I Heart Revolution Lip Gloss Chocolate Fudge Lip Gloss 1pc Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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