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Lip makeup

7689 products

Dior Addict Glass Lipstick 906 Christian Dior Dior Addict Glass Lipstick 906 In stock Price — for partners → Nars Line y Shine Orgasm - Rosebud NARS Nars Line y Shine Orgasm - Rosebud In stock Price — for partners → Nars Explicit Lipstick Blame NARS Nars Explicit Lipstick Blame In stock Price — for partners → Caudalie Tinted Lip Balm 4.5g Caudalie Caudalie Tinted Lip Balm 4.5g In stock Price — for partners → Catrice Catrice Pillow Plush Mascarilla Labial Con Péptidos 010 12g In stock Price — for partners → Clarins Clarins Joli Rouge Velvet 782v Bel Peppe In stock Price — for partners → Clarins Clarins Joli Rouge Velvet 768v Strawberr In stock Price — for partners → Essence Cosmetics Lip Sheet Mascarilla Labial 1 U Essence Essence Cosmetics Lip Sheet Mascarilla Labial 1 U In stock Price — for partners → Maybelline Maybelline Superstay 24 Matte Ink Lipstick 140 Soloist 5ml In stock Price — for partners → Maybelline Maybelline Superstay 24 Matte Ink Lipstick 115 Founder 5ml In stock Price — for partners → Maybelline Maybelline Superstay 24 Matte Ink Lipstick 60 Poet 5ml In stock Price — for partners → Elizabeth Arden Beautiful Color Liquid Lip Gloss Finish Red Door Elizabeth Arden Elizabeth Arden Beautiful Color Liquid Lip Gloss Finish Red Door In stock Price — for partners → Elizabeth Arden Beautiful Color Bold Liquid Lipstick Fearless Red Elizabeth Arden Elizabeth Arden Beautiful Color Bold Liquid Lipstick Fearless Red In stock Price — for partners → Maybelline Superstay Vinyl Ink Liquid Lipstick 135-Fearless 4,2ml Maybelline Maybelline Superstay Vinyl Ink Liquid Lipstick 135-Fearless 4,2ml In stock Price — for partners → Gosh Velvet Touch Lipstick 060 Lambada Gosh Gosh Velvet Touch Lipstick 060 Lambada In stock Price — for partners → Gosh Velvet Touch Lipstick 131 Amethyst Gosh Gosh Velvet Touch Lipstick 131 Amethyst In stock Price — for partners → Collistar Professionale Lápiz De Labios 1-Naturale 3,5ml Collistar Collistar Professionale Lápiz De Labios 1-Naturale 3,5ml In stock Price — for partners → Stendhal Matte Effect Lipstick 103 Amaryllis 3.8g STENDHAL Stendhal Matte Effect Lipstick 103 Amaryllis 3.8g In stock Price — for partners → Stendhal Matte Effect Lipstick 101 Rose Sultane 3.8g STENDHAL Stendhal Matte Effect Lipstick 101 Rose Sultane 3.8g In stock Price — for partners → Stendhal Matte Effect Lipstick 100 Rouge Originel 3.8g STENDHAL Stendhal Matte Effect Lipstick 100 Rouge Originel 3.8g In stock Price — for partners → Chanel Chanel Rouge Coco Flash 144 Move In stock Price — for partners → Shiseido Shiseido Lipliner Inkduo 09 Scarlet In stock Price — for partners → Shiseido Lipliner Inkduo 07 Poppy Shiseido Shiseido Lipliner Inkduo 07 Poppy In stock Price — for partners → Shiseido Shiseido ColorGel LipBalm 109 Wisteria In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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