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Lip makeup

7675 products

Nyx Nyx Smooth Whipe Matte Lip Cream Teddy Fluff 4ml In stock Price — for partners → Clarins Joli Rouge Velvet La recharge 784V Praline Nude 3.5g Clarins Clarins Joli Rouge Velvet La recharge 784V Praline Nude 3.5g In stock Price — for partners → Clarins Joli Rouge Velvet La recharge 783V Almond Nude 3.5g Clarins Clarins Joli Rouge Velvet La recharge 783V Almond Nude 3.5g In stock Price — for partners → Clarins Joli Rouge Velvet La recharge 771V Dahlia Red 3.5g Clarins Clarins Joli Rouge Velvet La recharge 771V Dahlia Red 3.5g In stock Price — for partners → Clarins Joli Rouge L'Écrin Red Clarins Clarins Joli Rouge L'Écrin Red In stock Price — for partners → MAGIC STUDIO POWERFUL COSMETICS Magic Studio Powerful Cosmetics Shaky Lip Oil Instant Light 1 U In stock Price — for partners → Essence Cosmetics Extreme Shine Brillo De Labios Voluminizador 02-Summer Punch 5ml ESSENCE COSMETICS Essence Cosmetics Extreme Shine Brillo De Labios Voluminizador 02-Summer Punch 5ml In stock Price — for partners → Estee Lauder Estée Lauder Estee Lauder Pure Color Barra De Labios Clearly Crimson 1un In stock Price — for partners → Estee Lauder Estée Lauder Estee Lauder Pure Color Barra De Labios Mamma Mia 1un In stock Price — for partners → Estee Lauder Estée Lauder Estee Lauder Pure Color Barra De Labios Plum Divine 1un In stock Price — for partners → Estee Lauder Estée Lauder Estee Lauder Pure Color Barra De Labios French Kiss 1un In stock Price — for partners → Estee Lauder Estée Lauder Estee Lauder Pure Color Barra De Labios Fierce 1un In stock Price — for partners → Estee Lauder Estée Lauder Double Wear Lip Liner Chestnut 1,2g In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Juicy Bomb Brillo De Labios 104-Poppin' Pomegranate 10ml In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Juicy Bomb Brillo De Labios 103-Proud Papaya 10ml In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Juicy Bomb Brillo De Labios 102-Witty Watermelon 10ml In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Juicy Bomb Brillo De Labios 101-Lovely Itchi 10ml In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Extreme Shine Brillo De Labios Voluminizador 102-Sweet Dreams 5ml In stock Price — for partners → Nyx Nyx Shine Loud 20-In Charge 3,4ml In stock Price — for partners → Nyx Nyx Shine Loud Pro Pigment Lip Shine Make It Work 3,4ml In stock Price — for partners → Guerlain Guerlain Rouge g Velvet 539 In stock Price — for partners → Guerlain Guerlain Rouge g Refill N 19 In stock Price — for partners → Nyx Nyx Fat Oil Lip Drip 05-Newsfeed 4,8ml In stock Price — for partners → Nyx Nyx Fat Oil Lip Drip 01-My Main 4,8ml In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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