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Lip makeup

7675 products

Chanel Chanel Rouge Allure Laque 73 Invincible 6ml In stock Price — for partners → Chanel Chanel Rouge Allure Laque 72 Iconique 6ml In stock Price — for partners → Shiseido Shiseido Dior Rouge Barra De Labios 999 In stock Price — for partners → Shiseido Shiseido Dior Rouge Barra De Labios Satin 999 In stock Price — for partners → Shiseido Shiseido Dior Rouge Barra De Labios Mate 888 In stock Price — for partners → Shiseido Shiseido Dior Crayon Contour Levres N 100 In stock Price — for partners → Shiseido Shiseido Dior Crayon Contour Levres N 525 In stock Price — for partners → Shiseido Shiseido Dior Crayon Contour Levres N 760 In stock Price — for partners → Shiseido Shiseido Dior Crayon Contour Levres N 772 In stock Price — for partners → NURANA Nurana Lapiz Labios Clasico Pack 72uds In stock Price — for partners → Nyx Nyx Professional Makeup - Lip Lingerie Xxl Matte Liquid Lipstick - Strip y Tease In stock Price — for partners → Nyx Nyx Professional Makeup - Lip Lingerie Xxl Matte Liquid Lipstick - Stamina In stock Price — for partners → Nyx Nyx Professional Makeup - Lip Lingerie Xxl Matte Liquid Lipstick - Bust-Ed In stock Price — for partners → Stendhal Precision Lip Liner 303 Rose Sultane 1.14g STENDHAL Stendhal Precision Lip Liner 303 Rose Sultane 1.14g In stock Price — for partners → Stendhal Ultra Shiny Lip Gloss 500 Universel 4.5ml STENDHAL Stendhal Ultra Shiny Lip Gloss 500 Universel 4.5ml In stock Price — for partners → Stendhal Liquid Lipstick 400 Rouge Originel 4ml STENDHAL Stendhal Liquid Lipstick 400 Rouge Originel 4ml In stock Price — for partners → Stendhal Satin Effect Lipstick 002 Rouge Cosmos 4g STENDHAL Stendhal Satin Effect Lipstick 002 Rouge Cosmos 4g In stock Price — for partners → Stendhal Shiny Effect Lipstick 203 Mauve Sauvage 3.5g STENDHAL Stendhal Shiny Effect Lipstick 203 Mauve Sauvage 3.5g In stock Price — for partners → Stendhal Shiny Effect Lipstick 201 Fuchsia 3.5g STENDHAL Stendhal Shiny Effect Lipstick 201 Fuchsia 3.5g In stock Price — for partners → Stendhal Shiny Effect Lipstick 200 Rouge Originel 3.5g STENDHAL Stendhal Shiny Effect Lipstick 200 Rouge Originel 3.5g In stock Price — for partners → Estée Lauder Estee Lau Pc Lip Mousse Matte 935 Estee Lauder Estée Lauder Estee Lau Pc Lip Mousse Matte 935 In stock Price — for partners → Estée Lauder Estee Lau Pc Lip Mousse Matte 933 Estee Lauder Estée Lauder Estee Lau Pc Lip Mousse Matte 933 In stock Price — for partners → Estée Lauder Estee Lau Pc Lip Mousse Matte 932 Estee Lauder Estée Lauder Estee Lau Pc Lip Mousse Matte 932 In stock Price — for partners → Estée Lauder Estee Lau Pc Lip Mousse Matte 930 Estee Lauder Estée Lauder Estee Lau Pc Lip Mousse Matte 930 In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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