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Lip makeup

7675 products

Clarins Clarins Joli Rouge Shine 705S Soft Berry Refill 3.5g In stock Price — for partners → Clarins Clarins Joli Rouge Shine 706S Fig Refill 3.5g In stock Price — for partners → Clarins Clarins Joli Rouge Shine 757S Nude Brick Refill 3.5g In stock Price — for partners → Clarins Clarins Joli Rouge Shine 759S Woodberry Refill 3.5g In stock Price — for partners → Guerlain Rouge g Carcasa L'écaille 1 U Guerlain Guerlain Rouge g Carcasa L'écaille 1 U In stock Price — for partners → Guerlain Rouge g Barra De Labios Recarga 521 3,5g Guerlain Guerlain Rouge g Barra De Labios Recarga 521 3,5g In stock Price — for partners → J.cat Beauty Jcat Lip Liner Wholly Addict Maraschino J.CAT BEAUTY J.cat Beauty Jcat Lip Liner Wholly Addict Maraschino In stock Price — for partners → Essence Cosmetics Meta Glow Colour Changing Barra De Labios 3,4g ESSENCE COSMETICS Essence Cosmetics Meta Glow Colour Changing Barra De Labios 3,4g In stock Price — for partners → Dior Rouge Dior Barra De Labios 458 Paris Satin 30ml Christian Dior Dior Rouge Dior Barra De Labios 458 Paris Satin 30ml In stock Price — for partners → Dior Rouge Dior Barra De Labios 625 Mitzah Velvet 30ml Christian Dior Dior Rouge Dior Barra De Labios 625 Mitzah Velvet 30ml In stock Price — for partners → Essence Cosmetics What A Tint! Tinte Para Labios y Mejillas 01-Kiss From A Rose 4,9ml ESSENCE COSMETICS Essence Cosmetics What A Tint! Tinte Para Labios y Mejillas 01-Kiss From A Rose 4,9ml In stock Price — for partners → Clinique Clinique Pop Matte Lip Colour 02 Icon Pop In stock Price — for partners → Collistar Collistar Professional Lip Pencil 13 Cameo In stock Price — for partners → Chanel Chanel Rouge Coco Flash 70 Attitude In stock Price — for partners → Estee Lauder Estée Lauder Estee Lauder Pure Color Envy Barra De Labios 74 Watermelon 8ml In stock Price — for partners → Nyx Nyx Soft Matte Lip Cream Amsterdam 8ml In stock Price — for partners → Nyx Nyx Soft Matte Lip Cream Sao Paulo 8ml In stock Price — for partners → Chanel Chanel Le Crayon Lèvres Lip Contour Pencil Long Lasting 178 Rouge Cerise In stock Price — for partners → Sensai Sensai The Lipstick 09 Nadeshiko Pink In stock Price — for partners → Revlon Professional Revlon Super Lustrous Lipstick 463 Sassy Mauve 3,7g In stock Price — for partners → Martinelia Martinelia Unicorn Lip Gloss In stock Price — for partners → SLEEK Sleek Lip Shot Gloss Impact Dark Instinct In stock Price — for partners → SLEEK Sleek Locked Up Super Precise Lip Liner Blindfolded In stock Price — for partners → SLEEK Sleek Locked Up Super Precise Lip Liner Just Say Nothing In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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