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Lip makeup

7675 products

Sensai Sensai Colours Refill Moisture Intense Lipstick Mi04-Tomato Red 3,7g In stock Price — for partners → Sensai Sensai Colours Refill Moisture Intense Lipstick Mi03-Burgundy Red 3,7g In stock Price — for partners → Sensai Sensai Colours Refill Moisture Intense Lipstick Mi02-Peach Beige 3,7g In stock Price — for partners → Christian Dior Dior Addict Glass Lipstick 184 In stock Price — for partners → Christian Dior Dior Addict Glass Lipstick 807 In stock Price — for partners → Pupa Vamp! Marker Duo - lip marker and oil gloss 2 in 1 4 ml Pupa Pupa Vamp! Marker Duo - lip marker and oil gloss 2 in 1 4 ml In stock Price — for partners → Pupa Miss Pupa Gloss (Ultra Shine Gloss Instant Volume Efect) 5 ml Pupa Pupa Miss Pupa Gloss (Ultra Shine Gloss Instant Volume Efect) 5 ml In stock Price — for partners → Guerlain KissKiss Shaping Cream Lip Colour 345 Orange Fizz Guerlain Guerlain KissKiss Shaping Cream Lip Colour 345 Orange Fizz In stock Price — for partners → Estée Lauder Estèe Lauder Pure Color Lip Mousse 925 Estee Lauder Estée Lauder Estèe Lauder Pure Color Lip Mousse 925 In stock Price — for partners → Guerlain Rouge g Velvet 159 Guerlain Guerlain Rouge g Velvet 159 In stock Price — for partners → Dior Rouge Dior Barra De Labios 840 Rayonnante Velvet 30ml Christian Dior Dior Rouge Dior Barra De Labios 840 Rayonnante Velvet 30ml In stock Price — for partners → Christian Dior Dior Addict Glass Lipstick 405 In stock Price — for partners → Christian Dior Dior Addict Glass Lipstick 599 In stock Price — for partners → Christian Dior Dior Addict Glass Lipstick 906 In stock Price — for partners → Christian Dior Dior Addict Lip Maximazer 025 In stock Price — for partners → Christian Dior Dior Addict Lip Maximazer 053 In stock Price — for partners → Christian Dior Dior Addict Lip Maximazer 072 In stock Price — for partners → Caudalie Tinted Lip Balm 4.5g Caudalie Caudalie Tinted Lip Balm 4.5g In stock Price — for partners → Catrice Catrice Pillow Plush Mascarilla Labial Con Péptidos 010 12g In stock Price — for partners → Clarins Clarins Joli Rouge Velvet 782v Bel Peppe In stock Price — for partners → Clarins Clarins Joli Rouge Velvet 768v Strawberr In stock Price — for partners → Maybelline Maybelline Superstay 24 Matte Ink Lipstick 140 Soloist 5ml In stock Price — for partners → Maybelline Maybelline Superstay 24 Matte Ink Lipstick 115 Founder 5ml In stock Price — for partners → Elizabeth Arden Elizabeth Arden Beautiful Color Liquid Lip Gloss Finish Red Door In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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