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Lip makeup

7675 products

Collistar Collistar Puro Gioiello Barra De Labios 167-Tormalina Rossa 3,5g In stock Price — for partners → Collistar Collistar Puro Gioiello Barra De Labios 165-Rubellite 3,5g In stock Price — for partners → Collistar Collistar Puro Gioiello Barra De Labios 164-Quarzo Rosa 3,5g In stock Price — for partners → Collistar Collistar Puro Gioiello Barra De Labios 163-Opale Rosa 3,5g In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics 8h Matte Comfort Perfilador De Labios 17-Must Have Brown 0,30g In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics 8h Matte Comfort Perfilador De Labios 16-Run, Don't Walk! 0,30g In stock Price — for partners → Chanel Chanel Rouge Coco Baume Bálsamo Con Color Hidratante 764-Charming Lilac 3g In stock Price — for partners → Chanel Chanel Rouge Coco Baume Bálsamo Con Color Hidratante 756-Cherry Burst 3g In stock Price — for partners → Chanel Chanel Rouge Coco Baume Bálsamo Con Color Hidratante 762-Raspberry Kiss 3g In stock Price — for partners → Chanel Chanel Rouge Coco Baume Bálsamo Con Color Hidratante 754-Tender Peach 3g In stock Price — for partners → Clarins Joli Rouge Velvet 784 Praline Nude 3.5g Refill Clarins Clarins Joli Rouge Velvet 784 Praline Nude 3.5g Refill In stock Price — for partners → Clarins Joli Rouge Velvet 758 Sandy Pink 3.5g Refill Clarins Clarins Joli Rouge Velvet 758 Sandy Pink 3.5g Refill In stock Price — for partners → Clarins Joli Rouge Velvet 759 Woodberry 3.5g Refill Clarins Clarins Joli Rouge Velvet 759 Woodberry 3.5g Refill In stock Price — for partners → Clarins Joli Rouge Velvet 742 Joli Rouge 3.5g Refill Clarins Clarins Joli Rouge Velvet 742 Joli Rouge 3.5g Refill In stock Price — for partners → Essence Cosmetics Tattoo Line N'stain! Perfilador De Labios 02-Must Have Brown 2,5ml ESSENCE COSMETICS Essence Cosmetics Tattoo Line N'stain! Perfilador De Labios 02-Must Have Brown 2,5ml In stock Price — for partners → Dior Addict Lip Glow 004 Christian Dior Dior Addict Lip Glow 004 In stock Price — for partners → Nars Lipstick Unrestrained NARS Nars Lipstick Unrestrained In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics 8h Matte Comfort Perfilador De Labios 13-Never Too Much 0,30g In stock Price — for partners → Chanel Chanel Rouge Coco Flash 266-Sun Kiss 3g In stock Price — for partners → Clinique Pop Lip & Cheek Oil - tinted 7 ml Clinique Clinique Pop Lip & Cheek Oil - tinted 7 ml In stock Price — for partners → Martinelia Lip Gloss Set Martinelia Martinelia Lip Gloss Set In stock Price — for partners → Estée Lauder Futurist Blush Maker Colorete Líquido 06-Skinny Dip 10ml Estee Lauder Estée Lauder Futurist Blush Maker Colorete Líquido 06-Skinny Dip 10ml In stock Price — for partners → Nyx Nyx Fat Cheeks Colorete Líquido Hidratante 07-Plump Pop 8ml In stock Price — for partners → Catrice Catrice Aura Drop Elixir De Labios 010 4ml In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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