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Lip makeup

7675 products

J.cat Beauty Jcat Lip Pencil Skinny y Long e Crimson J.CAT BEAUTY J.cat Beauty Jcat Lip Pencil Skinny y Long e Crimson In stock Price — for partners → J.cat Beauty Jcat Lip Liner Auto Roll It Up Burgundy J.CAT BEAUTY J.cat Beauty Jcat Lip Liner Auto Roll It Up Burgundy In stock Price — for partners → J.cat Beauty Jcat Lip Liner Wholly Addict Red Plush J.CAT BEAUTY J.cat Beauty Jcat Lip Liner Wholly Addict Red Plush In stock Price — for partners → J.cat Beauty Jcat Lip Liner Wholly Addict Light Pink J.CAT BEAUTY J.cat Beauty Jcat Lip Liner Wholly Addict Light Pink In stock Price — for partners → J.cat Beauty Jcat Lip Liner Wholly Addict Pink Beige J.CAT BEAUTY J.cat Beauty Jcat Lip Liner Wholly Addict Pink Beige In stock Price — for partners → J.cat Beauty Jcat Lip Stick Ultracreamy Last Vacat -D J.CAT BEAUTY J.cat Beauty Jcat Lip Stick Ultracreamy Last Vacat -D In stock Price — for partners → J.cat Beauty Jcat Lip Liquid Mask Proof Appreciate -D J.CAT BEAUTY J.cat Beauty Jcat Lip Liquid Mask Proof Appreciate -D In stock Price — for partners → Guerlain Rouge g Barra De Labios Recarga 28 3,5g Guerlain Guerlain Rouge g Barra De Labios Recarga 28 3,5g In stock Price — for partners → Guerlain Rouge g Barra De Labios Recarga 235 3,5g Guerlain Guerlain Rouge g Barra De Labios Recarga 235 3,5g In stock Price — for partners → Guerlain Rouge g Barra De Labios Recarga 775 3,5g Guerlain Guerlain Rouge g Barra De Labios Recarga 775 3,5g In stock Price — for partners → Guerlain Guerlain Rouge g Barra De Labios Recarga 319 3,5g In stock Price — for partners → Guerlain Rouge g Barra De Labios Recarga 870 3,5g Guerlain Guerlain Rouge g Barra De Labios Recarga 870 3,5g In stock Price — for partners → Guerlain Rouge g Barra De Labios Recarga 409 3,5g Guerlain Guerlain Rouge g Barra De Labios Recarga 409 3,5g In stock Price — for partners → Guerlain Rouge g Velvet Barra De Labios Recarga 520 3,5g Guerlain Guerlain Rouge g Velvet Barra De Labios Recarga 520 3,5g In stock Price — for partners → Guerlain Rouge g Velvet Barra De Labios Recarga 366 3,5g Guerlain Guerlain Rouge g Velvet Barra De Labios Recarga 366 3,5g In stock Price — for partners → Guerlain Rouge g Velvet Barra De Labios Recarga 888 3,5g Guerlain Guerlain Rouge g Velvet Barra De Labios Recarga 888 3,5g In stock Price — for partners → Guerlain Rouge g Velvet Barra De Labios Recarga 880 3,5g Guerlain Guerlain Rouge g Velvet Barra De Labios Recarga 880 3,5g In stock Price — for partners → Guerlain Rouge g Velvet Barra De Labios Recarga 214 3,5g Guerlain Guerlain Rouge g Velvet Barra De Labios Recarga 214 3,5g In stock Price — for partners → Guerlain Rouge g Velvet Barra De Labios Recarga 770 3,5g Guerlain Guerlain Rouge g Velvet Barra De Labios Recarga 770 3,5g In stock Price — for partners → Guerlain Rouge g Velvet Barra De Labios Recarga 886 3,5g Guerlain Guerlain Rouge g Velvet Barra De Labios Recarga 886 3,5g In stock Price — for partners → Guerlain Rouge g Velvet Barra De Labios Recarga 879 3,5g Guerlain Guerlain Rouge g Velvet Barra De Labios Recarga 879 3,5g In stock Price — for partners → Guerlain Rouge g Barra De Labios Recarga 520 3,5g Guerlain Guerlain Rouge g Barra De Labios Recarga 520 3,5g In stock Price — for partners → Chanel Chanel Rouge Coco Baume 936 In stock Price — for partners → Collistar Collistar Puro Gioiello Barra De Labios 169-Corallo Rosa 3,5g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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