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Lip makeup

7675 products

NURANA Nurana Lapiz Labios Clasico N08 In stock Price — for partners → NURANA Nurana Lapiz Labios Clasico N06 In stock Price — for partners → NURANA Nurana Lapiz Labios Clasico N05 In stock Price — for partners → NURANA Nurana Lapiz Labios Clasico N04 In stock Price — for partners → NURANA Nurana Lapiz Labios Clasico N03 In stock Price — for partners → NURANA Nurana Lapiz Labios Clasico N02 In stock Price — for partners → NURANA Nurana Lapiz Labios Clasico N01 In stock Price — for partners → Elizabeth Arden Lip Color Lipstick 18-Rmrkbl Red Elizabeth Arden Elizabeth Arden Lip Color Lipstick 18-Rmrkbl Red In stock Price — for partners → Nyx Nyx Shine Loud Pro Pigment Lip Shine 28-Stay Stunin 3,4ml In stock Price — for partners → Nyx Soft Matte Lip Cream Rome 8ml Nyx Nyx Soft Matte Lip Cream Rome 8ml In stock Price — for partners → Maybelline Maybelline Green Edition Balmy Lip Blush 06-Dusk 1,7g In stock Price — for partners → Essence Cosmetics Matte Comfort Perfilador De Labios 01-Cinnamon Spice 0,3g ESSENCE COSMETICS Essence Cosmetics Matte Comfort Perfilador De Labios 01-Cinnamon Spice 0,3g In stock Price — for partners → Nyx Nyx Lingerie Xxl 27-On Fuego 1 U In stock Price — for partners → Nyx Nyx Lingerie Xxl Deep Mesh In stock Price — for partners → Nyx Nyx Shine Loud Pro Pigment Lip Shine Another Level In stock Price — for partners → Maybelline Maybelline Green Edition Balmy Lip Blush 02-Bonfire 1,7g In stock Price — for partners → Collistar Collistar Rossetto Puro Barra De Labios 111-Rosso Milano In stock Price — for partners → Collistar Collistar Rossetto Puro Barra De Labios 102-Rosa Antico In stock Price — for partners → Revlon Professional Revlon Colorstay Satin Ink 005-Silky Sienna 5ml In stock Price — for partners → J.cat Beauty Jcat Lip Liquid Mask Proof Positiv Min-D J.CAT BEAUTY J.cat Beauty Jcat Lip Liquid Mask Proof Positiv Min-D In stock Price — for partners → J.cat Beauty Jcat Lip Liquid Mask Proof F Response -D J.CAT BEAUTY J.cat Beauty Jcat Lip Liquid Mask Proof F Response -D In stock Price — for partners → J.cat Beauty Jcat Lip Stick Ultracreamy Undercover -D J.CAT BEAUTY J.cat Beauty Jcat Lip Stick Ultracreamy Undercover -D In stock Price — for partners → J.cat Beauty Jcat Lip Liner Wholly Addict Red Hot J.CAT BEAUTY J.cat Beauty Jcat Lip Liner Wholly Addict Red Hot In stock Price — for partners → J.cat Beauty Jcat Lip Stick Ultracreamy Russian Spy-D J.CAT BEAUTY J.cat Beauty Jcat Lip Stick Ultracreamy Russian Spy-D In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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