Lip makeup

7662 products

Makeup Revolution Lip Vinyl Glorified 3.6 ml Makeup Revolution Makeup Revolution Lip Vinyl Glorified 3.6 ml Out of stock Price — for partners → I Heart Revolution Lip Lava Salted Caramel 12 ml I Heart Revolution I Heart Revolution Lip Lava Salted Caramel 12 ml Out of stock Price — for partners → I Heart Revolution Lip Lava Fondue 12 ml I Heart Revolution I Heart Revolution Lip Lava Fondue 12 ml Out of stock Price — for partners → Makeup Revolution Renaissance Lipliner Chauffeur 1 g Makeup Revolution Makeup Revolution Renaissance Lipliner Chauffeur 1 g Out of stock Price — for partners → Max Factor Lipfinity Lip Colour 055 Sweet 4 ml Max Factor Max Factor Lipfinity Lip Colour 055 Sweet 4 ml Out of stock Price — for partners → Dermacol Matte Mania Lip Liquid Color with mattifying effect N. 22 3,5 ml Dermacol Dermacol Matte Mania Lip Liquid Color with mattifying effect N. 22 3,5 ml Out of stock Price — for partners → Makeup Revolution Lip Vinyl Black Forest 3.6 ml Makeup Revolution Makeup Revolution Lip Vinyl Black Forest 3.6 ml Out of stock Price — for partners → Makeup Revolution Lip Vinyl Ballerina 3.6 ml Makeup Revolution Makeup Revolution Lip Vinyl Ballerina 3.6 ml Out of stock Price — for partners → Yves Saint Laurent Tatouage Couture with mattifying effect 212 Rouge Rebel 6 ml Yves Saint Laurent Yves Saint Laurent Tatouage Couture with mattifying effect 212 Rouge Rebel 6 ml Out of stock Price — for partners → Yves Saint Laurent Rouge Pur Couture The Slim Matte Lipstick 416 Psychedelic Chili 2,2 g Yves Saint Laurent Yves Saint Laurent Rouge Pur Couture The Slim Matte Lipstick 416 Psychedelic Chili 2,2 g Out of stock Price — for partners → Dermacol Pretty Matte Lipstick N. 02 for matte effect 4,5 g Dermacol Dermacol Pretty Matte Lipstick N. 02 for matte effect 4,5 g Out of stock Price — for partners → Yves Saint Laurent Rouge Pur Couture The Slim Matte Lipstick 33 Orange Desire 2.2 g Yves Saint Laurent Yves Saint Laurent Rouge Pur Couture The Slim Matte Lipstick 33 Orange Desire 2.2 g Out of stock Price — for partners → Yves Saint Laurent Rouge Pur Couture The Slim Matte Lipstick 32 Dare to Rouge 2.2 g Yves Saint Laurent Yves Saint Laurent Rouge Pur Couture The Slim Matte Lipstick 32 Dare to Rouge 2.2 g Out of stock Price — for partners → Maybelline Color Sensational 379 Fuchsia For Me 3.3 g Maybelline Maybelline Color Sensational 379 Fuchsia For Me 3.3 g Out of stock Price — for partners → Makeup Revolution Renaissance Lipstick Finest 3.5 g Makeup Revolution Makeup Revolution Renaissance Lipstick Finest 3.5 g Out of stock Price — for partners → Lancôme L'ABSOLU ROUGE Drama Matte 507 Dram'atic with mattifying effect 3.4 g Lancome Lancôme L'ABSOLU ROUGE Drama Matte 507 Dram'atic with mattifying effect 3.4 g Out of stock Price — for partners → Makeup Revolution Renaissance Lipliner Classic 1 g Makeup Revolution Makeup Revolution Renaissance Lipliner Classic 1 g Out of stock Price — for partners → Shiseido Lacquerink Lipshine 302 Plexi Pink with moisturising effect 6 ml Shiseido Shiseido Lacquerink Lipshine 302 Plexi Pink with moisturising effect 6 ml Out of stock Price — for partners → Rimmel London Oh My Gloss Plump 210 6.5 ml Rimmel London Rimmel London Oh My Gloss Plump 210 6.5 ml Out of stock Price — for partners → Eveline Diamond Glow Lip Luminizer 05 Toffee 4.5 ml Eveline Eveline Diamond Glow Lip Luminizer 05 Toffee 4.5 ml Out of stock Price — for partners → Givenchy Le Rouge Liquide N. 412 Grenat Alpaga 3 ml Givenchy Givenchy Le Rouge Liquide N. 412 Grenat Alpaga 3 ml Out of stock Price — for partners → Dermacol Matte Mania Lip Liquid Color with mattifying effect N. 55 3.5 ml Dermacol Dermacol Matte Mania Lip Liquid Color with mattifying effect N. 55 3.5 ml Out of stock Price — for partners → Guerlain KissKiss Shine Bloom Lip Colour 709 Petal Red with mattifying effect 3,2 g Guerlain Guerlain KissKiss Shine Bloom Lip Colour 709 Petal Red with mattifying effect 3,2 g Out of stock Price — for partners → Guerlain KissKiss Shine Bloom Lip Colour 509 Wild Kiss with mattifying effect 3,2 g Guerlain Guerlain KissKiss Shine Bloom Lip Colour 509 Wild Kiss with mattifying effect 3,2 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.