Lip makeup

7662 products

Max Factor Lipfinity Velvet Matte 090 Red Allure for matte effect 4 ml Max Factor Max Factor Lipfinity Velvet Matte 090 Red Allure for matte effect 4 ml Out of stock Price — for partners → Max Factor Color Elixir Lipstick - 125 Icy Rose 4 g Max Factor Max Factor Color Elixir Lipstick - 125 Icy Rose 4 g Out of stock Price — for partners → Eveline OH! My Velvet Lips Matt Lip Kit 13 Brownie Biscotti for a matte effect 4.5 ml Eveline Eveline OH! My Velvet Lips Matt Lip Kit 13 Brownie Biscotti for a matte effect 4.5 ml Out of stock Price — for partners → Dermacol Matte Mania Lip Liquid Color with mattifying effect N. 53 3.5 ml Dermacol Dermacol Matte Mania Lip Liquid Color with mattifying effect N. 53 3.5 ml Out of stock Price — for partners → Maybelline Color Sensational 987 Smoky Rose for a matt effect 4.2 g Maybelline Maybelline Color Sensational 987 Smoky Rose for a matt effect 4.2 g Out of stock Price — for partners → Givenchy Lip Liner N. 4 Fuchsia Irresistible 3,4 g Givenchy Givenchy Lip Liner N. 4 Fuchsia Irresistible 3,4 g Out of stock Price — for partners → Artdeco Mineral Lip Styler 03 0,4 g Artdeco Artdeco Mineral Lip Styler 03 0,4 g Out of stock Price — for partners → Artdeco Mineral Lip Styler 09 0,4 g Artdeco Artdeco Mineral Lip Styler 09 0,4 g Out of stock Price — for partners → L´Oréal Paris Brilliant Signature 309 Be Impertinent with pearlescent shine 6.4 ml L´Oréal Paris L´Oréal Paris Brilliant Signature 309 Be Impertinent with pearlescent shine 6.4 ml Out of stock Price — for partners → L´Oréal Paris Color Riche Lipstick - 230 Coral Showroom 3,6 g L´Oréal Paris L´Oréal Paris Color Riche Lipstick - 230 Coral Showroom 3,6 g Out of stock Price — for partners → Dermacol True Colour Lipliner 05 2 g Dermacol Dermacol True Colour Lipliner 05 2 g Out of stock Price — for partners → Dermacol True Colour Lipliner 04 2 g Dermacol Dermacol True Colour Lipliner 04 2 g Out of stock Price — for partners → Dermacol True Colour Lipliner 01 2 g Dermacol Dermacol True Colour Lipliner 01 2 g Out of stock Price — for partners → Guerlain Rouge G Luxurious Velvet 555 Brick Red with mattifying effect 3.5 g Guerlain Guerlain Rouge G Luxurious Velvet 555 Brick Red with mattifying effect 3.5 g Out of stock Price — for partners → Dermacol Magnetique Lipstick No.16 4,4 g Dermacol Dermacol Magnetique Lipstick No.16 4,4 g Out of stock Price — for partners → Dermacol Magnetique Lipstick No.15 4,4 g Dermacol Dermacol Magnetique Lipstick No.15 4,4 g Out of stock Price — for partners → Dermacol Magnetique Lipstick No.14 4,4 g Dermacol Dermacol Magnetique Lipstick No.14 4,4 g Out of stock Price — for partners → Dermacol Magnetique Lipstick No.12 4,4 g Dermacol Dermacol Magnetique Lipstick No.12 4,4 g Out of stock Price — for partners → Givenchy Le Rouge Liquide N. 410 Rouge Suedine 3 ml Givenchy Givenchy Le Rouge Liquide N. 410 Rouge Suedine 3 ml Out of stock Price — for partners → Guerlain KissKiss Tender Matte Lipstick 770 Desire Red with mattifying effect 2.8 g Guerlain Guerlain KissKiss Tender Matte Lipstick 770 Desire Red with mattifying effect 2.8 g Out of stock Price — for partners → Guerlain KissKiss Tender Matte Lipstick 360 Miss Pink with mattifying effect 2.8 g Guerlain Guerlain KissKiss Tender Matte Lipstick 360 Miss Pink with mattifying effect 2.8 g Out of stock Price — for partners → Makeup Revolution Renaissance Lipstick Luxe 3.5 g Makeup Revolution Makeup Revolution Renaissance Lipstick Luxe 3.5 g Out of stock Price — for partners → Dermacol Crystal Crush Diamond Shine Lip Gloss 07 6 ml Dermacol Dermacol Crystal Crush Diamond Shine Lip Gloss 07 6 ml Out of stock Price — for partners → Dermacol Crystal Crush Diamond Shine Lip Gloss 04 6 ml Dermacol Dermacol Crystal Crush Diamond Shine Lip Gloss 04 6 ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.