Lip makeup

7689 products

Armaf Beauté True Matte Transferproof Liq Lipstick 4ml 05 Venetian Armaf Armaf Beauté True Matte Transferproof Liq Lipstick 4ml 05 Venetian Out of stock Price — for partners → Armaf Beauté Intense Shine Lip Gloss 3,2g 05 Cotton Candy Armaf Armaf Beauté Intense Shine Lip Gloss 3,2g 05 Cotton Candy Out of stock Price — for partners → Armaf Beauté Intense Shine Lip Gloss 3,2g 04 Peach Armaf Armaf Beauté Intense Shine Lip Gloss 3,2g 04 Peach Out of stock Price — for partners → Armaf Beauté Intense Shine Lip Gloss 3,2g 03 Cherry Armaf Armaf Beauté Intense Shine Lip Gloss 3,2g 03 Cherry Out of stock Price — for partners → Armaf Beauté Intense Shine Lip Gloss 3,2g 02 Brownie Armaf Armaf Beauté Intense Shine Lip Gloss 3,2g 02 Brownie Out of stock Price — for partners → Armaf Beauté Intense Shine Lip Gloss 3,2g 01 Sugar Armaf Armaf Beauté Intense Shine Lip Gloss 3,2g 01 Sugar Out of stock Price — for partners → Armaf Beauté Velvet Matte Lipstick 2,6g 12 Celine Armaf Armaf Beauté Velvet Matte Lipstick 2,6g 12 Celine Out of stock Price — for partners → Armaf Beauté Velvet Matte Lipstick 2,6g 11 Daphne Armaf Armaf Beauté Velvet Matte Lipstick 2,6g 11 Daphne Out of stock Price — for partners → Armaf Beauté Velvet Matte Lipstick 2,6g 10 Chloe Armaf Armaf Beauté Velvet Matte Lipstick 2,6g 10 Chloe Out of stock Price — for partners → Armaf Beauté Velvet Matte Lipstick 2,6g 09 Camille Armaf Armaf Beauté Velvet Matte Lipstick 2,6g 09 Camille Out of stock Price — for partners → Armaf Beauté Velvet Matte Lipstick 2,6g 08 Sophia Armaf Armaf Beauté Velvet Matte Lipstick 2,6g 08 Sophia Out of stock Price — for partners → Armaf Beauté Velvet Matte Lipstick 2,6g 07 Vivienne Armaf Armaf Beauté Velvet Matte Lipstick 2,6g 07 Vivienne Out of stock Price — for partners → Armaf Beauté Velvet Matte Lipstick 2,6g 06 Gabrielle Armaf Armaf Beauté Velvet Matte Lipstick 2,6g 06 Gabrielle Out of stock Price — for partners → Armaf Beauté Velvet Matte Lipstick 2,6g 05 Giselle Armaf Armaf Beauté Velvet Matte Lipstick 2,6g 05 Giselle Out of stock Price — for partners → Armaf Beauté Velvet Matte Lipstick 2,6g 04 Eloise Armaf Armaf Beauté Velvet Matte Lipstick 2,6g 04 Eloise Out of stock Price — for partners → Armaf Beauté Velvet Matte Lipstick 2,6g 03 Madeleine Armaf Armaf Beauté Velvet Matte Lipstick 2,6g 03 Madeleine Out of stock Price — for partners → Armaf Beauté Velvet Matte Lipstick 2,6g 02 Rochelle Armaf Armaf Beauté Velvet Matte Lipstick 2,6g 02 Rochelle Out of stock Price — for partners → Armaf Beauté Velvet Matte Lipstick 2,6g 01 Juliette Armaf Armaf Beauté Velvet Matte Lipstick 2,6g 01 Juliette Out of stock Price — for partners → L'Oréal Paris Brilliant Signature Liquid Lipstick 308 Be Demanding 6.4 ml L'Oréal Paris L'Oréal Paris Brilliant Signature Liquid Lipstick 308 Be Demanding 6.4 ml Out of stock Price — for partners → Chanel Rouge Coco Bloom Moisturising Glossy Lipstick for fuller looking lips 140 Alive 3 g Chanel Chanel Rouge Coco Bloom Moisturising Glossy Lipstick for fuller looking lips 140 Alive 3 g Out of stock Price — for partners → Dior Addict hydrating glossy lipstick refillable 841 Caro 3,2 g Christian Dior Dior Addict hydrating glossy lipstick refillable 841 Caro 3,2 g Out of stock Price — for partners → Dior Addict hydrating glossy lipstick refillable 922 Wildior 3,2 g Christian Dior Dior Addict hydrating glossy lipstick refillable 922 Wildior 3,2 g Out of stock Price — for partners → Essence Soft & Precise Lip Pencil 203 My Advice 0,78 g Essence Essence Soft & Precise Lip Pencil 203 My Advice 0,78 g Out of stock Price — for partners → Bourjois Lévres Contour Edition Lip Liner contouring lip liner 1,14 g 06 Tout Rouge Bourjois Bourjois Lévres Contour Edition Lip Liner contouring lip liner 1,14 g 06 Tout Rouge Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.