Lip makeup

7650 products

Clarins Lip Comfort Oil Shimmer Lip Oil with Glitter 07 Red Hot 7 ml Clarins Clarins Lip Comfort Oil Shimmer Lip Oil with Glitter 07 Red Hot 7 ml Out of stock Price — for partners → Clarins Lip Comfort Oil Intense lip gloss with moisturising effect 03 Intense Raspberry 7 ml Clarins Clarins Lip Comfort Oil Intense lip gloss with moisturising effect 03 Intense Raspberry 7 ml Out of stock Price — for partners → Max Factor Lipfinity Velvet Matte 030 Cool Coral liquid lipstick for a matte effect Max Factor Max Factor Lipfinity Velvet Matte 030 Cool Coral liquid lipstick for a matte effect Out of stock Price — for partners → Clarins Natural Lip Perfector Lip Gloss 16 Intense Rosewood 12 ml Clarins Clarins Natural Lip Perfector Lip Gloss 16 Intense Rosewood 12 ml Out of stock Price — for partners → Maybelline Superstay Ink Crayon Matte Lipstick Longwear - 15 Lead the Way Lipstick for a matte effect Maybelline Maybelline Superstay Ink Crayon Matte Lipstick Longwear - 15 Lead the Way Lipstick for a matte effect Out of stock Price — for partners → Dermacol Matte Mania Lip Liquid Color Matte Lipstick N. 51 3.5 ml Dermacol Dermacol Matte Mania Lip Liquid Color Matte Lipstick N. 51 3.5 ml Out of stock Price — for partners → Dermacol Pretty Matte Lipstick lipstick for matte effect N. 01 4,5 g Dermacol Dermacol Pretty Matte Lipstick lipstick for matte effect N. 01 4,5 g Out of stock Price — for partners → Pupa True Lips Blendable Lip Liner Pencil 007 Shocking Red 1,2 g Pupa Pupa True Lips Blendable Lip Liner Pencil 007 Shocking Red 1,2 g Out of stock Price — for partners → Pupa Miss Pupa Ultra Brilliant Lipstick 503 - Spisy Red 2,4 ml Pupa Pupa Miss Pupa Ultra Brilliant Lipstick 503 - Spisy Red 2,4 ml Out of stock Price — for partners → Pupa Miss Pupa Ultra Brilliant Lipstick 302 - Party Pink 2,4 ml Pupa Pupa Miss Pupa Ultra Brilliant Lipstick 302 - Party Pink 2,4 ml Out of stock Price — for partners → Dermacol Hyaluron Hysteria Matte Liquid Lipstick No.06 4,5 ml Dermacol Dermacol Hyaluron Hysteria Matte Liquid Lipstick No.06 4,5 ml Out of stock Price — for partners → Dermacol Hyaluron Hysteria Matte Liquid Lipstick No.04 4,5 ml Dermacol Dermacol Hyaluron Hysteria Matte Liquid Lipstick No.04 4,5 ml Out of stock Price — for partners → Max Factor Lipfinity Lip Colour 022 Forever Lolita 4,2 g Max Factor Max Factor Lipfinity Lip Colour 022 Forever Lolita 4,2 g Out of stock Price — for partners → Maybelline Superstay Ink Crayon Matte Lipstick Longwear - 25 Stay Exceptional for a matte effect Maybelline Maybelline Superstay Ink Crayon Matte Lipstick Longwear - 25 Stay Exceptional for a matte effect Out of stock Price — for partners → Rimmel London Oh My Gloss 330 Snog Swatch 6,5 ml Rimmel Rimmel London Oh My Gloss 330 Snog Swatch 6,5 ml Out of stock Price — for partners → Armani (Giorgio Armani) Ecstasy Lacquer Excess Lipcolor Shine 604 6 ml Giorgio Armani Armani (Giorgio Armani) Ecstasy Lacquer Excess Lipcolor Shine 604 6 ml Out of stock Price — for partners → L´Oréal Paris Glow Paradise Lipstick 906 Blush Fantasy 3,8 g L´Oréal Paris L´Oréal Paris Glow Paradise Lipstick 906 Blush Fantasy 3,8 g Out of stock Price — for partners → Rimmel London Oh My Gloss Plump 758 6.5 ml Rimmel London Rimmel London Oh My Gloss Plump 758 6.5 ml Out of stock Price — for partners → Lancôme L'ABSOLU ROUGE Intimatte 155 Burning Lips with mattifying effect 3,4 g Lancome Lancôme L'ABSOLU ROUGE Intimatte 155 Burning Lips with mattifying effect 3,4 g Out of stock Price — for partners → Givenchy Lip Liner N. 6 Carmin Escarpin with sharpener 3,4 g Givenchy Givenchy Lip Liner N. 6 Carmin Escarpin with sharpener 3,4 g Out of stock Price — for partners → Nudestix Nude Plumping Lip Glace Nude Cherry 00 10 ml Nudestix Nudestix Nude Plumping Lip Glace Nude Cherry 00 10 ml Out of stock Price — for partners → Nudestix Intense Matte Lip + Cheek Pencil Fringe with mattifying effect 3 g Nudestix Nudestix Intense Matte Lip + Cheek Pencil Fringe with mattifying effect 3 g Out of stock Price — for partners → Nudestix Intense Matte Lip + Cheek Pencil Royal with mattifying effect 3 g Nudestix Nudestix Intense Matte Lip + Cheek Pencil Royal with mattifying effect 3 g Out of stock Price — for partners → I Heart Revolution Lip Lava Death by Chocolate 12 ml I Heart Revolution I Heart Revolution Lip Lava Death by Chocolate 12 ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.