Lip makeup

7650 products

Chanel Rouge Coco Bloom Moisturising Glossy Lipstick for fuller looking lips 140 Alive 3 g Chanel Chanel Rouge Coco Bloom Moisturising Glossy Lipstick for fuller looking lips 140 Alive 3 g Out of stock Price — for partners → Dior Addict hydrating glossy lipstick refillable 841 Caro 3,2 g Christian Dior Dior Addict hydrating glossy lipstick refillable 841 Caro 3,2 g Out of stock Price — for partners → Dior Addict hydrating glossy lipstick refillable 922 Wildior 3,2 g Christian Dior Dior Addict hydrating glossy lipstick refillable 922 Wildior 3,2 g Out of stock Price — for partners → Essence Soft & Precise Lip Pencil 203 My Advice 0,78 g Essence Essence Soft & Precise Lip Pencil 203 My Advice 0,78 g Out of stock Price — for partners → Bourjois Lévres Contour Edition Lip Liner contouring lip liner 1,14 g 06 Tout Rouge Bourjois Bourjois Lévres Contour Edition Lip Liner contouring lip liner 1,14 g 06 Tout Rouge Out of stock Price — for partners → Clarins Lipliner Pencil contouring lip pencil with moisturising effect 06 Red 1.2 g Clarins Clarins Lipliner Pencil contouring lip pencil with moisturising effect 06 Red 1.2 g Out of stock Price — for partners → Clarins Eau á Lévres Water Lip Stain lip gloss for a matte effect 03 Red Water 7 ml Clarins Clarins Eau á Lévres Water Lip Stain lip gloss for a matte effect 03 Red Water 7 ml Out of stock Price — for partners → Clarins Eau á Lévres Water Lip Stain lip gloss for a matte effect 02 Orange Water 7 ml Clarins Clarins Eau á Lévres Water Lip Stain lip gloss for a matte effect 02 Orange Water 7 ml Out of stock Price — for partners → Clarins Eau á Lévres Water Lip Stain lip gloss for a matt effect 01 Rose Water 7 ml Clarins Clarins Eau á Lévres Water Lip Stain lip gloss for a matt effect 01 Rose Water 7 ml Out of stock Price — for partners → Clarins Natural Lip Perfector Lip Gloss 08 Plum Shimmer 12 ml Clarins Clarins Natural Lip Perfector Lip Gloss 08 Plum Shimmer 12 ml Out of stock Price — for partners → Bourjois Rouge Fabuleux Lipstick long-lasting lipstick 20 Bon Rouge 2.4 g Bourjois Bourjois Rouge Fabuleux Lipstick long-lasting lipstick 20 Bon Rouge 2.4 g Out of stock Price — for partners → Gosh Velvet Touch Lipstick Lipstick 012 Matt Raisin 4 g Gosh Gosh Velvet Touch Lipstick Lipstick 012 Matt Raisin 4 g Out of stock Price — for partners → Clinique Dramatically Different Lipstick lipstick with moisturising effect 23 All Heart 3 g Clinique Clinique Dramatically Different Lipstick lipstick with moisturising effect 23 All Heart 3 g Out of stock Price — for partners → Clinique Even Better Pop Lip Colour Long Lasting Lipstick 21 Cuddle 3,9 g Clinique Clinique Even Better Pop Lip Colour Long Lasting Lipstick 21 Cuddle 3,9 g Out of stock Price — for partners → Eveline Color Edition Lipstick long-lasting lipstick 703 Candy Angel 4 g Eveline Eveline Color Edition Lipstick long-lasting lipstick 703 Candy Angel 4 g Out of stock Price — for partners → Eveline OH! My Velvet Lips Matt Lip Kit for matte effect 02 Milky Chocolate 4.5 ml Eveline Eveline OH! My Velvet Lips Matt Lip Kit for matte effect 02 Milky Chocolate 4.5 ml Out of stock Price — for partners → Eveline OH! My Velvet Lips Matt Lip Kit 11 Cookie Milkshake 4.5 ml Eveline Eveline OH! My Velvet Lips Matt Lip Kit 11 Cookie Milkshake 4.5 ml Out of stock Price — for partners → Maybelline Color Sensational 340 Blushed long-lasting lipstick 3.3 g Maybelline Maybelline Color Sensational 340 Blushed long-lasting lipstick 3.3 g Out of stock Price — for partners → Rimmel London Oh My Gloss Plump 801 lip gloss 6.5 ml Rimmel London Rimmel London Oh My Gloss Plump 801 lip gloss 6.5 ml Out of stock Price — for partners → Eveline Diamond Glow Lip Luminizer Lip Gloss 04 Raspberry Sorbet 4.5 ml Eveline Eveline Diamond Glow Lip Luminizer Lip Gloss 04 Raspberry Sorbet 4.5 ml Out of stock Price — for partners → Maybelline Color Sensational Shaping Lip Liner 110 Rich Wine contouring lip pencil 1.2 g Maybelline Maybelline Color Sensational Shaping Lip Liner 110 Rich Wine contouring lip pencil 1.2 g Out of stock Price — for partners → Maybelline Color Sensational 250 Mystic Mauve Nourishing Lipstick 4 g Maybelline Maybelline Color Sensational 250 Mystic Mauve Nourishing Lipstick 4 g Out of stock Price — for partners → Maybelline Lifter Gloss 07 Amber Lip Gloss 5.4 ml Maybelline Maybelline Lifter Gloss 07 Amber Lip Gloss 5.4 ml Out of stock Price — for partners → Soft & Precise Lip Pencil Essence Soft & Precise Lip Pencil Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.