Lip makeup

7662 products

Maybelline Maybelline Color Sensational Shaping Lip Liner 10 Nude Whisper 1.2 g Out of stock Price — for partners → Maybelline Color Sensational Lipstick 376 Pink For Me 3,3 g Maybelline Maybelline Color Sensational Lipstick 376 Pink For Me 3,3 g Out of stock Price — for partners → Clarins Lipliner Pencil contouring lip pencil with moisturising effect 05 Roseberry 1.2 g Clarins Clarins Lipliner Pencil contouring lip pencil with moisturising effect 05 Roseberry 1.2 g Out of stock Price — for partners → Clarins Lipliner Pencil contouring lip pencil with moisturising effect 02 Nude Beige 1.2 g Clarins Clarins Lipliner Pencil contouring lip pencil with moisturising effect 02 Nude Beige 1.2 g Out of stock Price — for partners → Makeup Revolution Renaissance Lipstick Triumph Lipstick 3.5 g Makeup Revolution Makeup Revolution Renaissance Lipstick Triumph Lipstick 3.5 g Out of stock Price — for partners → Makeup Revolution Renaissance Lipliner Untouched Lip Contour Pencil 1 g Makeup Revolution Makeup Revolution Renaissance Lipliner Untouched Lip Contour Pencil 1 g Out of stock Price — for partners → Makeup Revolution Renaissance Lipliner Lifelong Lip Contouring Pencil 1 g Makeup Revolution Makeup Revolution Renaissance Lipliner Lifelong Lip Contouring Pencil 1 g Out of stock Price — for partners → Makeup Revolution Renaissance Lipliner Exempt Lip Contouring Pencil 1 g Makeup Revolution Makeup Revolution Renaissance Lipliner Exempt Lip Contouring Pencil 1 g Out of stock Price — for partners → Shiseido Modern Matte Powder Lipstick 507 Murmur Lipstick for matte effect 4 g Shiseido Shiseido Modern Matte Powder Lipstick 507 Murmur Lipstick for matte effect 4 g Out of stock Price — for partners → Shiseido Modern Matte Powder Lipstick 510 Night Life Lipstick for matte effect 4 g Shiseido Shiseido Modern Matte Powder Lipstick 510 Night Life Lipstick for matte effect 4 g Out of stock Price — for partners → Shiseido Modern Matte Powder Lipstick 513 Shock Wave Lipstick for matte effect 4 g Shiseido Shiseido Modern Matte Powder Lipstick 513 Shock Wave Lipstick for matte effect 4 g Out of stock Price — for partners → Givenchy Lip Liner Lip Contour Pencil N. 5 Corail Decollete 3,4 g Givenchy Givenchy Lip Liner Lip Contour Pencil N. 5 Corail Decollete 3,4 g Out of stock Price — for partners → L´Oréal Paris Color Riche Lipstick moisturising lipstick 110 Made in Paris 3,6 g L´Oréal Paris L´Oréal Paris Color Riche Lipstick moisturising lipstick 110 Made in Paris 3,6 g Out of stock Price — for partners → Bourjois Fabuleux Gloss Lip Gloss 04 3.5 ml Bourjois Bourjois Fabuleux Gloss Lip Gloss 04 3.5 ml Out of stock Price — for partners → Bourjois Fabuleux Gloss Lip Gloss 11 3.5 ml Bourjois Bourjois Fabuleux Gloss Lip Gloss 11 3.5 ml Out of stock Price — for partners → Maybelline Color Sensational Lipstick Lipstick 373 Mauve For You 3,3 g Maybelline Maybelline Color Sensational Lipstick Lipstick 373 Mauve For You 3,3 g Out of stock Price — for partners → Max Factor Color Elixir Lipliner Lip Contouring Pencil 005 Brown N Nude Max Factor Max Factor Color Elixir Lipliner Lip Contouring Pencil 005 Brown N Nude Out of stock Price — for partners → Eveline Make A Shape Automatic Lip Liner Lip Contouring Pencil 01 Milk Candy Eveline Eveline Make A Shape Automatic Lip Liner Lip Contouring Pencil 01 Milk Candy Out of stock Price — for partners → Artdeco Glossy Lip Volumizer lip gloss for volume 6 ml Artdeco Artdeco Glossy Lip Volumizer lip gloss for volume 6 ml Out of stock Price — for partners → theBalm Meet Matt(e) Hughes Liquid Lipstick Sentimental long-lasting liquid lipstick for a matte effect 7.4 ml theBalm theBalm Meet Matt(e) Hughes Liquid Lipstick Sentimental long-lasting liquid lipstick for a matte effect 7.4 ml Out of stock Price — for partners → Dermacol F****** High Shine Lip Gloss Lip Gloss No. 02 4 ml Dermacol Dermacol F****** High Shine Lip Gloss Lip Gloss No. 02 4 ml Out of stock Price — for partners → Dermacol F****** High Shine Lip Gloss No. 03 4 ml Dermacol Dermacol F****** High Shine Lip Gloss No. 03 4 ml Out of stock Price — for partners → Dermacol F****** High Shine Lip Gloss No. 05 4 ml Dermacol Dermacol F****** High Shine Lip Gloss No. 05 4 ml Out of stock Price — for partners → Dermacol F****** High Shine Lip Gloss No. 06 4 ml Dermacol Dermacol F****** High Shine Lip Gloss No. 06 4 ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.