Lip makeup

7662 products

L´Oréal Paris Glow Paradise Lipstick lipstick with balm 193 Rose Mirage 3,8 g L´Oréal Paris L´Oréal Paris Glow Paradise Lipstick lipstick with balm 193 Rose Mirage 3,8 g Out of stock Price — for partners → L´Oréal Paris Brilliant Signature Balm In Gloss Lip Gloss 412 Heighten 7 ml L´Oréal Paris L´Oréal Paris Brilliant Signature Balm In Gloss Lip Gloss 412 Heighten 7 ml Out of stock Price — for partners → L´Oréal Paris Brilliant Signature Balm In Gloss Lip Gloss 410 Inflate 7 ml L´Oréal Paris L´Oréal Paris Brilliant Signature Balm In Gloss Lip Gloss 410 Inflate 7 ml Out of stock Price — for partners → L´Oréal Paris Brilliant Signature Balm In Gloss Lip Gloss 402 Soar 7 ml L´Oréal Paris L´Oréal Paris Brilliant Signature Balm In Gloss Lip Gloss 402 Soar 7 ml Out of stock Price — for partners → L´Oréal Paris Brilliant Signature Balm In Gloss Lip Gloss 400 Maximize 7 ml L´Oréal Paris L´Oréal Paris Brilliant Signature Balm In Gloss Lip Gloss 400 Maximize 7 ml Out of stock Price — for partners → Guerlain Rouge G Luxurious Velvet Lipstick with mattifying effect 885 Fire Orange 3.5 g Guerlain Guerlain Rouge G Luxurious Velvet Lipstick with mattifying effect 885 Fire Orange 3.5 g Out of stock Price — for partners → Bourjois Fabuleux Gloss Lip Gloss 02 3.5 ml Bourjois Bourjois Fabuleux Gloss Lip Gloss 02 3.5 ml Out of stock Price — for partners → Maybelline Lifter Gloss Lip Gloss 08 Stone 5.4 ml Maybelline Maybelline Lifter Gloss Lip Gloss 08 Stone 5.4 ml Out of stock Price — for partners → Rimmel London Oh My Gloss Plump Lip Gloss 800 6.5 ml Rimmel Rimmel London Oh My Gloss Plump Lip Gloss 800 6.5 ml Out of stock Price — for partners → Rimmel London Oh My Gloss Plump Lip Gloss 531 6.5 ml Rimmel Rimmel London Oh My Gloss Plump Lip Gloss 531 6.5 ml Out of stock Price — for partners → Bourjois Rouge Edition Velvet long-lasting lipstick for matte effect 15 Red-volution 7.7 ml Bourjois Bourjois Rouge Edition Velvet long-lasting lipstick for matte effect 15 Red-volution 7.7 ml Out of stock Price — for partners → Rimmel London Oh My Gloss Lip Gloss 100 Love Bug 6.5 ml Rimmel Rimmel London Oh My Gloss Lip Gloss 100 Love Bug 6.5 ml Out of stock Price — for partners → Lancôme L'ABSOLU ROUGE Intimatte 525 Sexy Cherry lipstick with mattifying effect 3.4 g Lancome Lancôme L'ABSOLU ROUGE Intimatte 525 Sexy Cherry lipstick with mattifying effect 3.4 g Out of stock Price — for partners → Lancôme L'ABSOLU ROUGE Intimatte 196 Pleasure First lipstick with mattifying effect 3.4 g Lancome Lancôme L'ABSOLU ROUGE Intimatte 196 Pleasure First lipstick with mattifying effect 3.4 g Out of stock Price — for partners → Bourjois Rouge Velvet The Lipstick long-lasting lipstick for matt effect 11 Berry Formidable 2.4 g Bourjois Bourjois Rouge Velvet The Lipstick long-lasting lipstick for matt effect 11 Berry Formidable 2.4 g Out of stock Price — for partners → Bourjois Rouge Velvet The Lipstick long-lasting lipstick for matte effect 04 Hip Hip Pink 2.4 g Bourjois Bourjois Rouge Velvet The Lipstick long-lasting lipstick for matte effect 04 Hip Hip Pink 2.4 g Out of stock Price — for partners → Maybelline Color Sensational Lipstick long-lasting lipstick 320 Steamy Rose 3.3 g Maybelline Maybelline Color Sensational Lipstick long-lasting lipstick 320 Steamy Rose 3.3 g Out of stock Price — for partners → L´Oréal Paris Color Riche Lipstick - 373 Magnetic Coral long-lasting lipstick 3,6 g L´Oréal Paris L´Oréal Paris Color Riche Lipstick - 373 Magnetic Coral long-lasting lipstick 3,6 g Out of stock Price — for partners → L´Oréal Paris Color Riche Lipstick - 345 Cristal Cerise long-lasting lipstick 3,6 g L´Oréal Paris L´Oréal Paris Color Riche Lipstick - 345 Cristal Cerise long-lasting lipstick 3,6 g Out of stock Price — for partners → Max Factor Color Elixir Honey Lacquer 40 Regale Burgundy Lip Gloss 3.8 ml Max Factor Max Factor Color Elixir Honey Lacquer 40 Regale Burgundy Lip Gloss 3.8 ml Out of stock Price — for partners → Max Factor Color Elixir Honey Lacquer 25 Floral Ruby Lip Gloss 3.8 ml Max Factor Max Factor Color Elixir Honey Lacquer 25 Floral Ruby Lip Gloss 3.8 ml Out of stock Price — for partners → Clarins Joli Rouge long-lasting moisturising lipstick 754 Deep Red 3.5 g Clarins Clarins Joli Rouge long-lasting moisturising lipstick 754 Deep Red 3.5 g Out of stock Price — for partners → Clarins Joli Rouge Velvet Nourishing Lipstick with Mattifying Effect 744V Plum 3.5 g Clarins Clarins Joli Rouge Velvet Nourishing Lipstick with Mattifying Effect 744V Plum 3.5 g Out of stock Price — for partners → Clarins Lip Comfort Oil Intense lip gloss with moisturising effect 02 Intense Plum 7 ml Clarins Clarins Lip Comfort Oil Intense lip gloss with moisturising effect 02 Intense Plum 7 ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.