Lip makeup

7662 products

Natural Cream Lipstick - Lipstick 4 g Artdeco Natural Cream Lipstick - Lipstick 4 g Out of stock Price — for partners → High Performance Lipstick 4 g Artdeco High Performance Lipstick 4 g Out of stock Price — for partners → Full Mat Lip Color - Matt long lasting lipstick 5 ml Artdeco Full Mat Lip Color - Matt long lasting lipstick 5 ml Out of stock Price — for partners → Armani Lip Maestro Satin Lip Color 4 ml 01 Giorgio Armani Armani Lip Maestro Satin Lip Color 4 ml 01 Out of stock Price — for partners → Armani Lip Maestro Liquid Lipstick 6,5 ml 102 Giorgio Armani Armani Lip Maestro Liquid Lipstick 6,5 ml 102 Out of stock Price — for partners → Armani Lip Maestro Liquid Lipstick 6,5 ml 402 Giorgio Armani Armani Lip Maestro Liquid Lipstick 6,5 ml 402 Out of stock Price — for partners → Armani Lip Maestro Liquid Lipstick 6,5 ml 501 Giorgio Armani Armani Lip Maestro Liquid Lipstick 6,5 ml 501 Out of stock Price — for partners → Armani Lip Maestro Liquid Lipstick 6,5 ml 400 Giorgio Armani Armani Lip Maestro Liquid Lipstick 6,5 ml 400 Out of stock Price — for partners → Lip Maestro Liquid Lipstick 6,5 ml Giorgio Armani Lip Maestro Liquid Lipstick 6,5 ml Out of stock Price — for partners → Matte Liquid Lipstick 3,2 g Anastasia Beverly Hills Matte Liquid Lipstick 3,2 g Out of stock Price — for partners → Matte Liquid Lipstick 3,2 g Anastasia Beverly Hills Matte Liquid Lipstick 3,2 g Out of stock Price — for partners → Matte Liquid Lipstick 3,2 g Anastasia Beverly Hills Matte Liquid Lipstick 3,2 g Out of stock Price — for partners → Clinique Chubby Stick Lip Balm moisturizing toning lip balm 3 g 07 Super Strawberry Clinique Clinique Chubby Stick Lip Balm moisturizing toning lip balm 3 g 07 Super Strawberry Out of stock Price — for partners → L´Oréal Paris Color Riche Le Lip Liner Lip Contouring Pencil 362 Cristal Cappucino L´Oréal Paris L´Oréal Paris Color Riche Le Lip Liner Lip Contouring Pencil 362 Cristal Cappucino Out of stock Price — for partners → Clinique Chubby Stick Lip Balm moisturizing toning lip balm 3 g 05 Chunky Cherry Clinique Clinique Chubby Stick Lip Balm moisturizing toning lip balm 3 g 05 Chunky Cherry Out of stock Price — for partners → Maybelline Maybelline Color Sensational Lipstick long-lasting lipstick for matte effect 942 Blushing Pout 3.3 g Out of stock Price — for partners → Maybelline Color Sensational Lipstick 148 Summer Pink 3,3 g Maybelline Maybelline Color Sensational Lipstick 148 Summer Pink 3,3 g Out of stock Price — for partners → theBalm Meet Matt(e) Hughes Liquid Lipstick Dedicated long-lasting liquid lipstick for a matte effect 7.4 ml theBalm theBalm Meet Matt(e) Hughes Liquid Lipstick Dedicated long-lasting liquid lipstick for a matte effect 7.4 ml Out of stock Price — for partners → L'Oréal Paris Color Riche moisturising lipstick 118 French Made 4.8 g L´Oréal Paris L'Oréal Paris Color Riche moisturising lipstick 118 French Made 4.8 g Out of stock Price — for partners → Bourjois Rouge Velvet lipstick 2,4 g 10 Magni-fig Bourjois Bourjois Rouge Velvet lipstick 2,4 g 10 Magni-fig Out of stock Price — for partners → Bourjois Fabuleux Gloss Lip Gloss 12 3.5 ml Bourjois Bourjois Fabuleux Gloss Lip Gloss 12 3.5 ml Out of stock Price — for partners → Bourjois Fabuleux Gloss Lip Gloss 10 3.5 ml Bourjois Bourjois Fabuleux Gloss Lip Gloss 10 3.5 ml Out of stock Price — for partners → Yves Saint Laurent Tatouage Couture liquid lipstick with mattifying effect 211 Chili Incitement 6 ml Yves Saint Laurent Yves Saint Laurent Tatouage Couture liquid lipstick with mattifying effect 211 Chili Incitement 6 ml Out of stock Price — for partners → L´Oréal Paris Glow Paradise Lipstick Lipstick with Balm 351 Watermelon Dream 3,8 g L´Oréal Paris L´Oréal Paris Glow Paradise Lipstick Lipstick with Balm 351 Watermelon Dream 3,8 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.