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Lip makeup

7662 products

Dermacol Imperial Rose Lip Oil Lip Oil No. 02 7,5 ml Dermacol Dermacol Imperial Rose Lip Oil Lip Oil No. 02 7,5 ml Out of stock Price — for partners → Dermacol Imperial Rose Lip Oil Lip Oil No. 03 7,5 ml Dermacol Dermacol Imperial Rose Lip Oil Lip Oil No. 03 7,5 ml Out of stock Price — for partners → Dermacol Dolce Vita Lipstick lipstick with moisturising effect No. 05 3 g Dermacol Dermacol Dolce Vita Lipstick lipstick with moisturising effect No. 05 3 g Out of stock Price — for partners → Dermacol Dolce Vita Lipstick lipstick with moisturising effect No. 06 3 g Dermacol Dermacol Dolce Vita Lipstick lipstick with moisturising effect No. 06 3 g Out of stock Price — for partners → Dermacol Dolce Vita Lipstick lipstick with moisturising effect No. 07 3 g Dermacol Dermacol Dolce Vita Lipstick lipstick with moisturising effect No. 07 3 g Out of stock Price — for partners → Dermacol Dolce Vita Lipstick lipstick with moisturising effect No. 08 3 g Dermacol Dermacol Dolce Vita Lipstick lipstick with moisturising effect No. 08 3 g Out of stock Price — for partners → Dermacol Dolce Vita Lipstick lipstick with moisturising effect No. 04 3 g Dermacol Dermacol Dolce Vita Lipstick lipstick with moisturising effect No. 04 3 g Out of stock Price — for partners → Dermacol 16H Lip Colour Extreme Long-Lasting Lipstick No. 34 8 ml Dermacol Dermacol 16H Lip Colour Extreme Long-Lasting Lipstick No. 34 8 ml Out of stock Price — for partners → Dermacol 16H Lip Colour Extreme Long-Lasting Lipstick No. 26 8 ml Dermacol Dermacol 16H Lip Colour Extreme Long-Lasting Lipstick No. 26 8 ml Out of stock Price — for partners → Dermacol 16H Lip Colour Extreme Long-Lasting Lipstick No. 04 8 ml Dermacol Dermacol 16H Lip Colour Extreme Long-Lasting Lipstick No. 04 8 ml Out of stock Price — for partners → Dermacol 16H Lip Colour Extreme Long-Lasting Lipstick No. 01 8 ml Dermacol Dermacol 16H Lip Colour Extreme Long-Lasting Lipstick No. 01 8 ml Out of stock Price — for partners → Dermacol Pretty Matte Lipstick N. 23 Dermacol Dermacol Pretty Matte Lipstick N. 23 Out of stock Price — for partners → Dermacol Pretty Matte Lipstick N. 22 Dermacol Dermacol Pretty Matte Lipstick N. 22 Out of stock Price — for partners → Dermacol New Generation Lip Liner 03 1 g Dermacol Dermacol New Generation Lip Liner 03 1 g Out of stock Price — for partners → Clarins Natural Lip Perfector Lip Gloss 19 Intense Smoky Rose 12 ml Clarins Clarins Natural Lip Perfector Lip Gloss 19 Intense Smoky Rose 12 ml Out of stock Price — for partners → Clarins Lipliner Pencil contouring lip pencil with moisturising effect 01 Nude Fair 1.2 g Clarins Clarins Lipliner Pencil contouring lip pencil with moisturising effect 01 Nude Fair 1.2 g Out of stock Price — for partners → Armaf Beauté True Matte Transferproof Liq Lipstick 4ml 12 Aura Armaf Armaf Beauté True Matte Transferproof Liq Lipstick 4ml 12 Aura Out of stock Price — for partners → Armaf Beauté True Matte Transferproof Liq Lipstick 4ml 10 La Rosa Armaf Armaf Beauté True Matte Transferproof Liq Lipstick 4ml 10 La Rosa Out of stock Price — for partners → Armaf Beauté Intense Shine Lip Gloss 3,2g 05 Cotton Candy Armaf Armaf Beauté Intense Shine Lip Gloss 3,2g 05 Cotton Candy Out of stock Price — for partners → Armaf Beauté Intense Shine Lip Gloss 3,2g 04 Peach Armaf Armaf Beauté Intense Shine Lip Gloss 3,2g 04 Peach Out of stock Price — for partners → Armaf Beauté Intense Shine Lip Gloss 3,2g 03 Cherry Armaf Armaf Beauté Intense Shine Lip Gloss 3,2g 03 Cherry Out of stock Price — for partners → Armaf Beauté Intense Shine Lip Gloss 3,2g 02 Brownie Armaf Armaf Beauté Intense Shine Lip Gloss 3,2g 02 Brownie Out of stock Price — for partners → Armaf Beauté Intense Shine Lip Gloss 3,2g 01 Sugar Armaf Armaf Beauté Intense Shine Lip Gloss 3,2g 01 Sugar Out of stock Price — for partners → Armaf Beauté Velvet Matte Lipstick 2,6g 12 Celine Armaf Armaf Beauté Velvet Matte Lipstick 2,6g 12 Celine Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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