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Lip makeup

7680 products

Catrice Blur-Real Perfilador De Labios 030 0,8g Catrice Catrice Blur-Real Perfilador De Labios 030 0,8g In stock Price — for partners → Catrice Catrice Blur-Real Perfilador De Labios 040 0,8g In stock Price — for partners → Catrice Catrice Blur-Real Perfilador De Labios 050 0,8g In stock Price — for partners → Revlon Professional Revlon Super Lustrous Glimmer Brillo De Labios 08-Rose Glow 3,8ml In stock Price — for partners → Revlon Professional Revlon Super Lustrous Glass Shine Lipstick Balm 003-Honey Shine 4,2ml In stock Price — for partners → Revlon Professional Revlon Super Lustrous Glass Shine Lipstick Balm 005-Glossed Up Rose 4,2ml In stock Price — for partners → Revlon Professional Revlon Super Lustrous Glass Shine Lipstick Balm 007-Glazed Mauve 4,2ml In stock Price — for partners → Revlon Professional Revlon Super Lustrous Glass Shine Lipstick Balm 008-Rum Raisin 4,2ml In stock Price — for partners → Revlon Professional Revlon Super Lustrous Ultra Barra De Labios 007-Sedona 3,7g In stock Price — for partners → Revlon Professional Revlon Super Lustrous Ultra Barra De Labios 010-Heatwave 3,7g In stock Price — for partners → Revlon Professional Revlon Colorstay Suede Ink Barra De Labios 014-Spit Fire 2,55ml In stock Price — for partners → Revlon Professional Revlon Colorstay Suede Ink Barra De Labios 015-Lip Boom 2,55ml In stock Price — for partners → Clarins Clr Lip Joli Rouge Brillant Recarga Clarins Clarins Clr Lip Joli Rouge Brillant Recarga In stock Price — for partners → Laneige Laneige Lip Serum Sérum Labial Con Color Mape Glaze 12g In stock Price — for partners → Artdeco Artdeco Perfect Color Lipstick N 939 In stock Price — for partners → Artdeco Color Booster Lip Balm N 11 Artdeco Artdeco Color Booster Lip Balm N 11 In stock Price — for partners → Wet N Wild Wnw Lip Oil Wet n Wild Wet N Wild Wnw Lip Oil In stock Price — for partners → Revlon Professional Revlon Colorstay Satin Ink 002-Wild Ride 5ml In stock Price — for partners → ArtDeco, Perfect Match Collection, Long-Lasting, Cream Lipstick, 730, Strong Bond, 1.8 g Artdeco ArtDeco, Perfect Match Collection, Long-Lasting, Cream Lipstick, 730, Strong Bond, 1.8 g In stock Price — for partners → ArtDeco, Perfect Match Collection, Long-Lasting, Cream Lipstick, 672, Red Lava, 1.8 g Artdeco ArtDeco, Perfect Match Collection, Long-Lasting, Cream Lipstick, 672, Red Lava, 1.8 g In stock Price — for partners → ArtDeco, Perfect Match Collection, Long-Lasting, Cream Lipstick, 723, Infinite Love, 1.8 g Artdeco ArtDeco, Perfect Match Collection, Long-Lasting, Cream Lipstick, 723, Infinite Love, 1.8 g In stock Price — for partners → ArtDeco, Perfect Color, Cream Lipstick, 955, Frosted Rose, 4 g Artdeco ArtDeco, Perfect Color, Cream Lipstick, 955, Frosted Rose, 4 g In stock Price — for partners → ArtDeco, Perfect Color, Cream Lipstick, 830, Spring In Paris, 4 g Artdeco ArtDeco, Perfect Color, Cream Lipstick, 830, Spring In Paris, 4 g In stock Price — for partners → ArtDeco, Couture, Cream Lipstick, 285, Ballerina, Refill, 4 g Artdeco ArtDeco, Couture, Cream Lipstick, 285, Ballerina, Refill, 4 g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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