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Lip makeup

7650 products

Givenchy Le Rouge Velvet Matte Lipstick 2,3 g Givenchy Givenchy Le Rouge Velvet Matte Lipstick 2,3 g In stock Price — for partners → Givenchy Le Rouge Velvet Matte Lipstick 2,3 g Givenchy Givenchy Le Rouge Velvet Matte Lipstick 2,3 g In stock Price — for partners → Givenchy Le Rouge Velvet Matte Lipstick 2,3 g Givenchy Givenchy Le Rouge Velvet Matte Lipstick 2,3 g In stock Price — for partners → Givenchy Le Rouge Velvet Matte Lipstick 2,3 g Givenchy Givenchy Le Rouge Velvet Matte Lipstick 2,3 g In stock Price — for partners → Givenchy Le Rouge Velvet Matte Lipstick 2,3 g Givenchy Givenchy Le Rouge Velvet Matte Lipstick 2,3 g In stock Price — for partners → Pola Cosmetics Sappy Lips Lipstick 3,8 g Pola Cosmetics Pola Cosmetics Sappy Lips Lipstick 3,8 g In stock Price — for partners → Charlotte Tilbury, The Super Nudes, Matte, Cream Lipstick, Catwalking, 3.5 g Charlotte Tilbury Charlotte Tilbury, The Super Nudes, Matte, Cream Lipstick, Catwalking, 3.5 g In stock Price — for partners → Milani, Color Fetish, Matte, Cream Lipstick, 320, Petal, 4 g Milani Milani, Color Fetish, Matte, Cream Lipstick, 320, Petal, 4 g In stock Price — for partners → Milani, Color Fetish, Matte, Cream Lipstick, 430, Secret, 4 g Milani Milani, Color Fetish, Matte, Cream Lipstick, 430, Secret, 4 g In stock Price — for partners → Milani, Color Fetish, Matte, Cream Lipstick, 310, Peony, 4 g Milani Milani, Color Fetish, Matte, Cream Lipstick, 310, Peony, 4 g In stock Price — for partners → Milani, Color Fetish, Matte, Cream Lipstick, 410, Pleasure, 4 g Milani Milani, Color Fetish, Matte, Cream Lipstick, 410, Pleasure, 4 g In stock Price — for partners → Milani, Color Statement, Lip Liner, 13, Pretty Pink, 1.14 g Milani Milani, Color Statement, Lip Liner, 13, Pretty Pink, 1.14 g In stock Price — for partners → Milani, Color Statement, Lip Liner, 02, True Red, 1.14 g Milani Milani, Color Statement, Lip Liner, 02, True Red, 1.14 g In stock Price — for partners → Milani, Color Statement, Lip Liner, 03, Nude, 1.14 g Milani Milani, Color Statement, Lip Liner, 03, Nude, 1.14 g In stock Price — for partners → Milani, Color Statement, Lip Liner, 05, Haute Pink, 1.14 g Milani Milani, Color Statement, Lip Liner, 05, Haute Pink, 1.14 g In stock Price — for partners → Milani, Color Statement, Lip Liner, Lip Liner, 04, All Natural, 1.14 g Milani Milani, Color Statement, Lip Liner, Lip Liner, 04, All Natural, 1.14 g In stock Price — for partners → Milani, Color Statement, Lip Liner, 09, Spice, 1.14 g Milani Milani, Color Statement, Lip Liner, 09, Spice, 1.14 g In stock Price — for partners → Milani, Color Statement, Lip Liner, 08, Fuchsia Milani Milani, Color Statement, Lip Liner, 08, Fuchsia In stock Price — for partners → Milani, Keep It Full Lip Plumper, Glossy, Lip Plumper, 01, Champagne, 3.7 ml Milani Milani, Keep It Full Lip Plumper, Glossy, Lip Plumper, 01, Champagne, 3.7 ml In stock Price — for partners → Milani, Keep It Full Lip Plumper, Plumping, Lip Plumper, 13, Rosewood, 3.7 ml Milani Milani, Keep It Full Lip Plumper, Plumping, Lip Plumper, 13, Rosewood, 3.7 ml In stock Price — for partners → Milani, Keep It Full Lip Plumper, Hydrating, Lip Plumper, 04, Luminoso, 3.7 ml Milani Milani, Keep It Full Lip Plumper, Hydrating, Lip Plumper, 04, Luminoso, 3.7 ml In stock Price — for partners → Milani, Keep It Full Lip Plumper, Plumping, Lip Plumper, 03, Prismatic Peach, 3.7 ml Milani Milani, Keep It Full Lip Plumper, Plumping, Lip Plumper, 03, Prismatic Peach, 3.7 ml In stock Price — for partners → Arval, Velvet Shine, Cream Lipstick, 05, 6 g Arval Arval, Velvet Shine, Cream Lipstick, 05, 6 g In stock Price — for partners → Arval, Velvet Shine, Cream Lipstick, 04, 6 g Arval Arval, Velvet Shine, Cream Lipstick, 04, 6 g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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