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Lip makeup

7680 products

Bourjois Bourjois Stain In Love 01-Nude Confession 3,5ml In stock Price — for partners → Bourjois Bourjois Stain In Love 02-Send Rose 3,5ml In stock Price — for partners → Bourjois Bourjois Stain In Love 03-Naughty Brown 3,5ml In stock Price — for partners → Bourjois Bourjois Stain In Love 04-Heartbeat Red 3,5ml In stock Price — for partners → Bourjois Bourjois Stain In Love 05-Deeply In Love 3,5ml In stock Price — for partners → Bourjois Bourjois Stain In Love 06-Black Cherry 3,5ml In stock Price — for partners → Max Factor Max Factor 2000 Calorie Lip Shader Delineador 070-Icy Rose 0,35ml In stock Price — for partners → Max Factor Max Factor 2000 Calorie Lip Shader Delineador 090-Toasted Cinnamon 0,35ml In stock Price — for partners → Max Factor Max Factor 2000 Calorie Lip Shader Delineador 110-Soft Spark 0,35ml In stock Price — for partners → Max Factor Max Factor 2000 Calorie Lip Shader Delineador 120-Frosted Plum 0,35ml In stock Price — for partners → Max Factor Max Factor 2000 Calorie Lip Shader Delineador 130-Midnight Roast 0,35ml In stock Price — for partners → Max Factor Max Factor 2000 Calorie Lip Shader Delineador 080-Rustic Brick 0,35ml In stock Price — for partners → Max Factor Max Factor 2000 Calorie Mellow Blur Lipstick Matte 70-Rose Macaron 3,5g In stock Price — for partners → Max Factor Max Factor 2000 Calorie Mellow Blur Lipstick Matte 90-Chai Fudge 3,5g In stock Price — for partners → Max Factor Max Factor 2000 Calorie Mellow Blur Lipstick Matte 110 3,5g In stock Price — for partners → Max Factor Max Factor 2000 Calorie Mellow Blur Lipstick Matte 120 3,5g In stock Price — for partners → Max Factor Max Factor 2000 Calorie Mellow Blur Lipstick Matte 080-Nude Praline 3,5g In stock Price — for partners → Max Factor Max Factor 2000 Calorie Mellow Blur Lipstick Matte 130 3,5g In stock Price — for partners → Revlon Professional Revlon Colorstay Limitless Matte Barra De Labios Líquida 014-Dream Job 1 U In stock Price — for partners → Dermacol Peptide Lip Glaze - Lesk na rty 2,5 ml 01 Stardust Dermacol Dermacol Peptide Lip Glaze - Lesk na rty 2,5 ml 01 Stardust In stock Price — for partners → Dermacol Peptide Lip Glaze - Lesk na rty 2,5 ml 03 Honey Blush Dermacol Dermacol Peptide Lip Glaze - Lesk na rty 2,5 ml 03 Honey Blush In stock Price — for partners → Dermacol Peptide Lip Glaze - Lesk na rty 2,5 ml 02 Very Vera Dermacol Dermacol Peptide Lip Glaze - Lesk na rty 2,5 ml 02 Very Vera In stock Price — for partners → Dermacol Peptide Lip Glaze - Lesk na rty 2,5 ml 04 Rose Amber Dermacol Dermacol Peptide Lip Glaze - Lesk na rty 2,5 ml 04 Rose Amber In stock Price — for partners → Dermacol Peptide Lip Glaze - Lesk na rty 2,5 ml 05 Hot Affair Dermacol Dermacol Peptide Lip Glaze - Lesk na rty 2,5 ml 05 Hot Affair In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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