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Lip makeup

7650 products

Nyx Nyx Lip Iv Gloss Cherry Drenched 5ml In stock Price — for partners → Maybelline Superstay 24 Matte Ink Lipstick 35 Creator 5ml Maybelline Maybelline Superstay 24 Matte Ink Lipstick 35 Creator 5ml In stock Price — for partners → Estee Lauder, Pure Color Envy, Matte, Cream Lipstick, 551, Impressionable, 3.5 g *Tester Estee Lauder Estee Lauder, Pure Color Envy, Matte, Cream Lipstick, 551, Impressionable, 3.5 g *Tester In stock Price — for partners → Dior Rouge Forever Liquid Lipstick 861 Forever Charm 6ml DIOR Dior Rouge Forever Liquid Lipstick 861 Forever Charm 6ml In stock Price — for partners → Dior Rouge Dior Forever Liquid Lipstick 741 Forever Star 6ml DIOR Dior Rouge Dior Forever Liquid Lipstick 741 Forever Star 6ml In stock Price — for partners → Dior Rouge Dior Forever Liquid Lipstick 626 Fforever Famous 6ml DIOR Dior Rouge Dior Forever Liquid Lipstick 626 Fforever Famous 6ml In stock Price — for partners → Dior Addict Shine Lipstick 008 Dior 8 3,2g DIOR Dior Addict Shine Lipstick 008 Dior 8 3,2g In stock Price — for partners → Dior Addict Shine Lipstick 521 Diorelita 3,2g DIOR Dior Addict Shine Lipstick 521 Diorelita 3,2g In stock Price — for partners → Dior Contour Lip Liner Pencil 743 Rouge Zinnia 1,2g DIOR Dior Contour Lip Liner Pencil 743 Rouge Zinnia 1,2g In stock Price — for partners → Dior Contour Lip Liner Pencil 720 Icone 1,2g DIOR Dior Contour Lip Liner Pencil 720 Icone 1,2g In stock Price — for partners → Dior Addict Lip Glow 006 3,2g DIOR Dior Addict Lip Glow 006 3,2g In stock Price — for partners → Dior Addict Lip glow 075 3,2g DIOR Dior Addict Lip glow 075 3,2g In stock Price — for partners → Maybelline SuperStay Liquid Ultra Matt (Matte Ink) 5 ml 0ml Maybelline Maybelline SuperStay Liquid Ultra Matt (Matte Ink) 5 ml 0ml In stock Price — for partners → Maybelline Lifter Liner 1,2 g Maybelline Maybelline Lifter Liner 1,2 g In stock Price — for partners → Sensai The Lipstick 05 Himawari Orange 3,5g Sensai Sensai The Lipstick 05 Himawari Orange 3,5g In stock Price — for partners → Dior Rouge Dior Forever Liquid Lipstick 400 Forever Nude 6ml DIOR Dior Rouge Dior Forever Liquid Lipstick 400 Forever Nude 6ml In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Loveshine Lipstick 163 Raspberry Crush 3,2g In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 04 3,2g In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 07 3,2g In stock Price — for partners → Sensai Sensai Lasting Plump Refill Lipstick 08 Terracotta Red 3,8g In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 06 Naughty Pink 3,2g In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 08 Mauve-Haze 3,2g In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 09 3am Espresso 3,2g In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 02 Sassy Peach 3,2g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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