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Lip makeup

7680 products

Profusion Cosmetics, Hydrating, Lip Gloss, Raspberry, 15 ml Profusion Cosmetics Profusion Cosmetics, Hydrating, Lip Gloss, Raspberry, 15 ml In stock Price — for partners → Profusion Cosmetics, Hydrating, Lip Gloss, Sugar Cookie, 15 ml Profusion Cosmetics Profusion Cosmetics, Hydrating, Lip Gloss, Sugar Cookie, 15 ml In stock Price — for partners → Profusion Cosmetics, Colour Spell, Hydrating, Lip Gloss, Caramel Drizzle, 4.5 ml Profusion Cosmetics Profusion Cosmetics, Colour Spell, Hydrating, Lip Gloss, Caramel Drizzle, 4.5 ml In stock Price — for partners → Profusion, Colour Spell, Hydrating, Lip Gloss, Cherry Twist, 4.5 ml Profusion Cosmetics Profusion, Colour Spell, Hydrating, Lip Gloss, Cherry Twist, 4.5 ml In stock Price — for partners → Profusion Cosmetics, Colour Spell, Hydrating, Lip Gloss, Strawberry Kisses, 4.5 ml Profusion Cosmetics Profusion Cosmetics, Colour Spell, Hydrating, Lip Gloss, Strawberry Kisses, 4.5 ml In stock Price — for partners → Profusion Cosmetics, Dreamy, Volumizing & Hydrating, Lip Plumper, Merlot, 1.5 ml Profusion Cosmetics Profusion Cosmetics, Dreamy, Volumizing & Hydrating, Lip Plumper, Merlot, 1.5 ml In stock Price — for partners → Profusion Cosmetics, Dreamy, Volumizing & Hydrating, Lip Plumper, Red Cherry, 1.5 ml Profusion Cosmetics Profusion Cosmetics, Dreamy, Volumizing & Hydrating, Lip Plumper, Red Cherry, 1.5 ml In stock Price — for partners → Profusion, Colour Spell, Lip & Cheek Balm 2-In-1, Asteriod, 7.5 g Profusion Cosmetics Profusion, Colour Spell, Lip & Cheek Balm 2-In-1, Asteriod, 7.5 g In stock Price — for partners → Artdeco Couture Barra De Labios Carcasa 2-Iconic 1 U Artdeco Artdeco Couture Barra De Labios Carcasa 2-Iconic 1 U In stock Price — for partners → Rom&nd, Blur Fudge Tint, Liquid Lipstick, 07, Cool Rose Up, 5.5 g Rom&nd Rom&nd, Blur Fudge Tint, Liquid Lipstick, 07, Cool Rose Up, 5.5 g In stock Price — for partners → Rom&nd, Zero Velvet Tint, Liquid Lipstick, Liquid Lipstick, 23, Vintage Taupe, 5.5 g Rom&nd Rom&nd, Zero Velvet Tint, Liquid Lipstick, Liquid Lipstick, 23, Vintage Taupe, 5.5 g In stock Price — for partners → Artdeco Labial Perfect Color Lipstick Artdeco Artdeco Labial Perfect Color Lipstick In stock Price — for partners → Dermacol Lip Treat - moisturizing lip gloss 10 ml 16 Raspberry Jam SPF 15 Dermacol Dermacol Lip Treat - moisturizing lip gloss 10 ml 16 Raspberry Jam SPF 15 In stock Price — for partners → Dermacol Lip Treat - moisturizing lip gloss 10 ml 15 Juicy Jelly SPF 15 Dermacol Dermacol Lip Treat - moisturizing lip gloss 10 ml 15 Juicy Jelly SPF 15 In stock Price — for partners → Dermacol Lip Treat - moisturizing lip gloss 10 ml 14 Strawberry Milkshake SPF 15 Dermacol Dermacol Lip Treat - moisturizing lip gloss 10 ml 14 Strawberry Milkshake SPF 15 In stock Price — for partners → Lancome Lip Idole Lip Shaper 1,2 g 55 Mauve On Lancome Lancome Lip Idole Lip Shaper 1,2 g 55 Mauve On In stock Price — for partners → Artdeco Glossy Lip Chubby - Lesk na rty 1,8 g 20 Boulevard Artdeco Artdeco Glossy Lip Chubby - Lesk na rty 1,8 g 20 Boulevard In stock Price — for partners → Artdeco Cosmic Kiss Lip Filler - Lesk pro objem rtů 4 ml 5 Cosmic Nude Artdeco Artdeco Cosmic Kiss Lip Filler - Lesk pro objem rtů 4 ml 5 Cosmic Nude In stock Price — for partners → Collistar Puro Lip Gloss Shine - Lesk na rty 5 ml 306 Collistar Collistar Puro Lip Gloss Shine - Lesk na rty 5 ml 306 In stock Price — for partners → Collistar Puro Lip Gloss Shine - Lesk na rty 5 ml 304 Collistar Collistar Puro Lip Gloss Shine - Lesk na rty 5 ml 304 In stock Price — for partners → Collistar Puro Lip Gloss Shine - Lesk na rty 5 ml 303 Collistar Collistar Puro Lip Gloss Shine - Lesk na rty 5 ml 303 In stock Price — for partners → Collistar Puro Lip Gloss Shine - Lesk na rty 5 ml 301 Collistar Collistar Puro Lip Gloss Shine - Lesk na rty 5 ml 301 In stock Price — for partners → Collistar Puro Lip Gloss Plump - Lesk na rty pro objem 4,5 ml 404 Collistar Collistar Puro Lip Gloss Plump - Lesk na rty pro objem 4,5 ml 404 In stock Price — for partners → Dermacol Lip Stain - Slupovací barva na rty 4,5 ml 6 Dermacol Dermacol Lip Stain - Slupovací barva na rty 4,5 ml 6 In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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