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Lip makeup

7662 products

Collistar Pure Matte Lipstick N 113 Autumn Berry Collistar Collistar Pure Matte Lipstick N 113 Autumn Berry In stock Price — for partners → Collistar Pure Matte Lipstick N 109 Hypnotic Poppy Collistar Collistar Pure Matte Lipstick N 109 Hypnotic Poppy In stock Price — for partners → Mac Lipglazer Glossy Liner Nightmoth 0,25g MAC Cosmetics Mac Lipglazer Glossy Liner Nightmoth 0,25g In stock Price — for partners → Mac Lipglazer Glossy Liner Candy Yum-Yum 0,25g MAC Cosmetics Mac Lipglazer Glossy Liner Candy Yum-Yum 0,25g In stock Price — for partners → Mac Lipglazer Glossy Liner Root For Me! 0,25g MAC Cosmetics Mac Lipglazer Glossy Liner Root For Me! 0,25g In stock Price — for partners → Estee Lauder Double Wear 24H Stay-In-Place Lip Liner - 557 Fragile Ego Estee Lauder Estee Lauder Double Wear 24H Stay-In-Place Lip Liner - 557 Fragile Ego In stock Price — for partners → La Mer The Lip Treatment Honey 3,4g LA MER La Mer The Lip Treatment Honey 3,4g In stock Price — for partners → Dior Addict Lip glow 020 3,2g DIOR Dior Addict Lip glow 020 3,2g In stock Price — for partners → Sisley Sisley Phyto Lip Balm 2 Pink Glow 3g Refill In stock Price — for partners → Bobbi Brown Bobbi Brown Extra Blushing Lip Oil Bare Pink 2g In stock Price — for partners → Bobbi Brown Bobbi Brown Extra Blushing Lip Oil Bare Lilac 2g In stock Price — for partners → Bobbi Brown Bobbi Brown Extra Blushing Lip Oil Bare Cherry 2g In stock Price — for partners → Bobbi Brown Bobbi Brown Extra Lip Tint Bare Melon 2,5g In stock Price — for partners → Mac Lipglass Blow Plumping Oil 5ml MAC Cosmetics Mac Lipglass Blow Plumping Oil 5ml In stock Price — for partners → La Mer The Lip Treatment Rose 3,4g LA MER La Mer The Lip Treatment Rose 3,4g In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Loveshine Plumping Lip Oil Gloss 11 6ml In stock Price — for partners → Giorgio Armani Giorgio Armani Prisma Glass Icy Plumper Lip Gloss 36 3,5ml In stock Price — for partners → Bobbi Brown Bobbi Brown Extra Plump Lip Serum Bare Rose 6ml In stock Price — for partners → Mac Lipglass Air Aesthestic 5ml MAC Cosmetics Mac Lipglass Air Aesthestic 5ml In stock Price — for partners → Mac Liglass Air Lip gloss Casual 5ml MAC Cosmetics Mac Liglass Air Lip gloss Casual 5ml In stock Price — for partners → Mac Lipglass Air Spritz 5ml MAC Cosmetics Mac Lipglass Air Spritz 5ml In stock Price — for partners → Dior Addict Lip Maximizer 039 Intense Cinamon 6ml DIOR Dior Addict Lip Maximizer 039 Intense Cinamon 6ml In stock Price — for partners → Trouble Maker Overdo It Lip Liner Pencil - Lip liner 1 g Trouble Maker Trouble Maker Overdo It Lip Liner Pencil - Lip liner 1 g In stock Price — for partners → Max Factor Max Factor 2000 Calorie Lip Shader Delineador 60-Coffee Blend 0,35ml In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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