LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Lip makeup

7650 products

Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 03 Taupe Flirt 3,2g In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 01 Undressed Pink 3,2g In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 05 Apple Sin 3,2g In stock Price — for partners → Yves Saint Laurent Liquid Blush Shade 66 15ml Yves Saint Laurent Yves Saint Laurent Liquid Blush Shade 66 15ml In stock Price — for partners → Yves Saint Laurent Liquid Blush Shade 54 15ml Yves Saint Laurent Yves Saint Laurent Liquid Blush Shade 54 15ml In stock Price — for partners → Yves Saint Laurent Liquid Blush Shade 37 15ml Yves Saint Laurent Yves Saint Laurent Liquid Blush Shade 37 15ml In stock Price — for partners → Mac Macximal Satin Lipstick Myth 3,5g MAC Cosmetics Mac Macximal Satin Lipstick Myth 3,5g In stock Price — for partners → Armani Lip Power Longware Lipstick 504 3,1g Giorgio Armani Armani Lip Power Longware Lipstick 504 3,1g In stock Price — for partners → Armani Lip Power Longware Lipstick 404 3,1g Giorgio Armani Armani Lip Power Longware Lipstick 404 3,1g In stock Price — for partners → Armani Lip Power Longware Lipstick 206 3,1g Giorgio Armani Armani Lip Power Longware Lipstick 206 3,1g In stock Price — for partners → Yves Saint Laurent Loveshine Candy Glow Lip Balm 6B Nude Crash 3,2g Yves Saint Laurent Yves Saint Laurent Loveshine Candy Glow Lip Balm 6B Nude Crash 3,2g In stock Price — for partners → Collistar Pure Matte Lipstick N 113 Autumn Berry Collistar Collistar Pure Matte Lipstick N 113 Autumn Berry In stock Price — for partners → Collistar Pure Matte Lipstick N 109 Hypnotic Poppy Collistar Collistar Pure Matte Lipstick N 109 Hypnotic Poppy In stock Price — for partners → Mac Lipglazer Glossy Liner Nightmoth 0,25g MAC Cosmetics Mac Lipglazer Glossy Liner Nightmoth 0,25g In stock Price — for partners → Mac Lipglazer Glossy Liner Candy Yum-Yum 0,25g MAC Cosmetics Mac Lipglazer Glossy Liner Candy Yum-Yum 0,25g In stock Price — for partners → Mac Lipglazer Glossy Liner Root For Me! 0,25g MAC Cosmetics Mac Lipglazer Glossy Liner Root For Me! 0,25g In stock Price — for partners → Estee Lauder Double Wear 24H Stay-In-Place Lip Liner - 557 Fragile Ego Estee Lauder Estee Lauder Double Wear 24H Stay-In-Place Lip Liner - 557 Fragile Ego In stock Price — for partners → La Mer The Lip Treatment Honey 3,4g LA MER La Mer The Lip Treatment Honey 3,4g In stock Price — for partners → Dior Addict Lip glow 020 3,2g DIOR Dior Addict Lip glow 020 3,2g In stock Price — for partners → Sisley Sisley Phyto Lip Balm 2 Pink Glow 3g Refill In stock Price — for partners → Bobbi Brown Bobbi Brown Extra Blushing Lip Oil Bare Pink 2g In stock Price — for partners → Bobbi Brown Bobbi Brown Extra Blushing Lip Oil Bare Lilac 2g In stock Price — for partners → Bobbi Brown Bobbi Brown Extra Blushing Lip Oil Bare Cherry 2g In stock Price — for partners → Bobbi Brown Bobbi Brown Extra Lip Tint Bare Melon 2,5g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.