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Lip makeup

7680 products

Dermacol Peptide Lip Glaze - Lesk na rty 2,5 ml 05 Hot Affair Dermacol Dermacol Peptide Lip Glaze - Lesk na rty 2,5 ml 05 Hot Affair In stock Price — for partners → Dermacol Peptide Lip Glaze - Lesk na rty 2,5 ml 06 Midnight Dermacol Dermacol Peptide Lip Glaze - Lesk na rty 2,5 ml 06 Midnight In stock Price — for partners → Lancome, L’Absolu Rouge, Cream Lipstick, 08, La Vie Est Belle, 3.4 g Lancome Lancome, L’Absolu Rouge, Cream Lipstick, 08, La Vie Est Belle, 3.4 g In stock Price — for partners → Lancome, L'Absolu Rouge Drama Matte, Cream Lipstick, 196, French Touch, 3.6 g Lancome Lancome, L'Absolu Rouge Drama Matte, Cream Lipstick, 196, French Touch, 3.6 g In stock Price — for partners → Lancome, L'Absolu Rouge Drama Matte, Cream Lipstick, 290, Merci Simone, 3.4 g Lancome Lancome, L'Absolu Rouge Drama Matte, Cream Lipstick, 290, Merci Simone, 3.4 g In stock Price — for partners → Lancome, L'Absolu Rouge, Cream Lipstick, 118, French Coeur, 3.4 g Lancome Lancome, L'Absolu Rouge, Cream Lipstick, 118, French Coeur, 3.4 g In stock Price — for partners → Lancome, L'Absolu Rouge Drama Matte, Matte, Cream Lipstick, 222, Nude Frenergy, 3.4 g Lancome Lancome, L'Absolu Rouge Drama Matte, Matte, Cream Lipstick, 222, Nude Frenergy, 3.4 g In stock Price — for partners → Lancome, L'Absolu Rouge Drama Matte, Matte, Cream Lipstick, 337, Cafeine Impulse, 3.4 g Lancome Lancome, L'Absolu Rouge Drama Matte, Matte, Cream Lipstick, 337, Cafeine Impulse, 3.4 g In stock Price — for partners → Lancome, L'Absolu Rouge Drama Matte, Matte, Cream Lipstick, 505, Attrape Coeur, 3.4 g Lancome Lancome, L'Absolu Rouge Drama Matte, Matte, Cream Lipstick, 505, Attrape Coeur, 3.4 g In stock Price — for partners → Lancome, L'Absolu Rouge Drama Matte, Matte, Cream Lipstick, 295, French Rendez-vous, 3.4 g Lancome Lancome, L'Absolu Rouge Drama Matte, Matte, Cream Lipstick, 295, French Rendez-vous, 3.4 g In stock Price — for partners → Artdeco Mineral Lip Styler Lip Pencil 0,4 g Artdeco Artdeco Mineral Lip Styler Lip Pencil 0,4 g In stock Price — for partners → Artdeco Hydra Care Lipstick - Hydrating Care Lipstick 3.5 g 30 Apricot Oasis Artdeco Artdeco Hydra Care Lipstick - Hydrating Care Lipstick 3.5 g 30 Apricot Oasis In stock Price — for partners → Artdeco Hydra Care Lipstick - Hydrating Care Lipstick 3.5 g 10 Berry Oasis Artdeco Artdeco Hydra Care Lipstick - Hydrating Care Lipstick 3.5 g 10 Berry Oasis In stock Price — for partners → Artdeco Hydra Care Lipstick - Hydrating Care Lipstick 3.5 g 20 Rose Oasis Artdeco Artdeco Hydra Care Lipstick - Hydrating Care Lipstick 3.5 g 20 Rose Oasis In stock Price — for partners → Artdeco Hydra Care Lipstick - Hydrating Care Lipstick 3.5 g 02 Charming Oasis Artdeco Artdeco Hydra Care Lipstick - Hydrating Care Lipstick 3.5 g 02 Charming Oasis In stock Price — for partners → Artdeco Mineral Lip Styler 0,4 g 17 Mineral Vintage Nude Artdeco Artdeco Mineral Lip Styler 0,4 g 17 Mineral Vintage Nude In stock Price — for partners → Artdeco Perfect Color Lipstick 4 g 860 Dreamy Orange Artdeco Artdeco Perfect Color Lipstick 4 g 860 Dreamy Orange In stock Price — for partners → Artdeco Perfect Color Lipstick 4 g 834 Rosewood Rouge Artdeco Artdeco Perfect Color Lipstick 4 g 834 Rosewood Rouge In stock Price — for partners → Artdeco Perfect Mat The Sound of Beauty Lipstick 4 g 208 Misty Taupe Artdeco Artdeco Perfect Mat The Sound of Beauty Lipstick 4 g 208 Misty Taupe In stock Price — for partners → Artdeco Smooth Lip Liner 1,4 g Artdeco Artdeco Smooth Lip Liner 1,4 g In stock Price — for partners → Artdeco Smooth Lip Liner 1,4 g 24 Clearly Rosewood Artdeco Artdeco Smooth Lip Liner 1,4 g 24 Clearly Rosewood In stock Price — for partners → Makeup Revolution Pout Bomb Shimmer Lip Gloss - Lesk na rty 4,5 ml Glimmer Nude Makeup Revolution Makeup Revolution Pout Bomb Shimmer Lip Gloss - Lesk na rty 4,5 ml Glimmer Nude In stock Price — for partners → Makeup Revolution Shine Gloss - Lesk na rty 10 ml Peach Pop Makeup Revolution Makeup Revolution Shine Gloss - Lesk na rty 10 ml Peach Pop In stock Price — for partners → Makeup Revolution Shine Gloss - Lesk na rty 10 ml Purple Gummy Makeup Revolution Makeup Revolution Shine Gloss - Lesk na rty 10 ml Purple Gummy In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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