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Lip makeup

7689 products

NYX Professional Makeup Nyx Lip Iv Hydrating Gloss Stain Magent 5ml In stock Price — for partners → NYX Professional Makeup Nyx Lip Iv Hydrating Gloss Stain Drippi 5ml In stock Price — for partners → Essence Cosmetics Juicy Bomb Brillo De Labios 109-Bee Mine 10ml Essence Essence Cosmetics Juicy Bomb Brillo De Labios 109-Bee Mine 10ml In stock Price — for partners → Essence Cosmetics Poutline Soft Glide Perfilador De Labios 05-Pout Out Loud 0,62g Essence Essence Cosmetics Poutline Soft Glide Perfilador De Labios 05-Pout Out Loud 0,62g In stock Price — for partners → Essence Cosmetics Poutline Soft Glide Perfilador De Labios 04-Cocoa Me Crazy 0,62g Essence Essence Cosmetics Poutline Soft Glide Perfilador De Labios 04-Cocoa Me Crazy 0,62g In stock Price — for partners → Essence Cosmetics Poutline Soft Glide Perfilador De Labios 01-Like to Mauve It 0,62g Essence Essence Cosmetics Poutline Soft Glide Perfilador De Labios 01-Like to Mauve It 0,62g In stock Price — for partners → Essence Cosmetics Aura Points Labial Con Cambio De Color 3,2g Essence Essence Cosmetics Aura Points Labial Con Cambio De Color 3,2g In stock Price — for partners → Essence Cosmetics Blur Soufflé Labial Mate Cremoso 06-Pillow Talking 3,6g Essence Essence Cosmetics Blur Soufflé Labial Mate Cremoso 06-Pillow Talking 3,6g In stock Price — for partners → Essence Cosmetics Blur Soufflé Labial Mate Cremoso 03-Hot Offline 3,6g Essence Essence Cosmetics Blur Soufflé Labial Mate Cremoso 03-Hot Offline 3,6g In stock Price — for partners → Essence Cosmetics Blur Soufflé Labial Mate Cremoso 02-Spice Filter 3,6ml Essence Essence Cosmetics Blur Soufflé Labial Mate Cremoso 02-Spice Filter 3,6ml In stock Price — for partners → Essence Cosmetics Blur Soufflé Labial Mate Cremoso 01-Deep Scroll 3,6ml Essence Essence Cosmetics Blur Soufflé Labial Mate Cremoso 01-Deep Scroll 3,6ml In stock Price — for partners → NYX Professional Makeup Nyx Jelly Job Brillo De Labios Orange Ya Jelly 1 U In stock Price — for partners → Chanel Chanel Rouge Allure Velvet Mate 377-Audacieuse 3,5g In stock Price — for partners → Essence Cosmetics Extreme Shine Brillo De Labios Voluminizador 21-Pretty In Pink 5ml Essence Essence Cosmetics Extreme Shine Brillo De Labios Voluminizador 21-Pretty In Pink 5ml In stock Price — for partners → Essence Cosmetics 8h Matte Comfort Perfilador De Labios 22 0,3g Essence Essence Cosmetics 8h Matte Comfort Perfilador De Labios 22 0,3g In stock Price — for partners → Essence Cosmetics 8h Matte Comfort Perfilador De Labios 21 0,3g Essence Essence Cosmetics 8h Matte Comfort Perfilador De Labios 21 0,3g In stock Price — for partners → Essence Cosmetics Satin Glow Barra De Labios Luminoso 07-Coral It A Day 3,5g Essence Essence Cosmetics Satin Glow Barra De Labios Luminoso 07-Coral It A Day 3,5g In stock Price — for partners → Guerlain Guerlain Kisskiss Blur Matte Barra De Labios Recarga 196 1 U In stock Price — for partners → Guerlain Guerlain Kisskiss Blur Matte Barra De Labios Recarga 837 1 U In stock Price — for partners → Guerlain Guerlain Kisskiss Blur Matte Barra De Labios Recarga 639 1 U In stock Price — for partners → Guerlain Guerlain Kisskiss Blur Matte Barra De Labios Recarga 615 1 U In stock Price — for partners → Guerlain Guerlain Kisskiss Blur Matte Barra De Labios Recarga 668 1 U In stock Price — for partners → Guerlain Guerlain Kisskiss Blur Matte Barra De Labios Recarga 168 1 U In stock Price — for partners → Guerlain Guerlain Kisskiss Blur Matte Barra De Labios Recarga 815 1 U In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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